Copywriter Devaksha Vallabhjee and art director Danike de Jager have spent almost a decade moving through the industry side by side, from Ogilvy to AndPeople, King James (now Accenture), Saatchi & Saatchi, Duke and now FCB. We caught up with the long-time creative partners to talk about how ideas get made, what they're looking for in director treatments, the South African work they wish they'd done, and why protecting a great idea is often the hardest part of the job.