IDIDTHAT HOUSE will be back at the Loeries 2026
It’s a two-day meeting place where agencies, marketers, and production companies connect between seminars, masterclasses, and awards shows. Expect panel chats, food, drinks and good hangs, all powered by South African production companies.
o 8 & 9 OCTOBER
o THE ELECTRIC, 48 Canterbury Street, District Six, Cape Town
o Opens 9am – 8pm
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
CANNES DAILY DIARY: Day 2 with Fran Luckin
Boundless Co-CCO Fran Luckin's words never let us down. She shares the quotes and convo's that stuck with her, from creativity and career growth to why the Red Hot Chili Peppers may have cracked the code on long-term creative partnerships.
CANNES DAILY DIARY: Day 2 with Gale Maimane
Darling Films director and Open Chair Lioness Gale Maimane is experiencing Cannes Lions for the first time, and by day two she's already learned some valuable lessons: always eat breakfast, walking is often faster than traffic, and the best conversations aren't always the ones happening on stage.
CANNES DAILY DIARY: Day 1 with Nkgabiseng Motau
In this edition of our South Africans in Cannes Diary, Think Creative Africa co-founder and CCO Nkgabiseng Motau takes us through a day of melting in the Cannes heat, chasing inspiration across the Croisette, and finding unexpected encouragement from Susan Credle, this year's Lion of St. Mark recipient. Along the way, she reflects on the power of human creativity, African representation and the moments that make Cannes unforgettable.
CANNES DAILY DIARY: Day 1 with Phiona Okumu
For this edition of our South Africans in Cannes Diary, Spotify Sub-Saharan Africa Head of Music Phiona Okumu reflects on her first Cannes Lions experience as a juror. Between moments of impostor syndrome, finding friendship in unexpected places, discovering the real Cannes beyond the Croisette, and squeezing in an early morning run along the Mediterranean, her diary is a reminder that some of the most meaningful parts of Cannes happen far away from the stages.
CANNES DAILY DIARY: Day 1 with Jabulani Sigege
For day one of our South Africans in Cannes Diary, Machine_ Group ECD and Cannes Lions Audio & Radio juror Jabulani Sigege gives us more than a single day and we’re not complaining. He takes us through his first few days in Cannes, from arriving on the Croisette and settling into jury life to the responsibility of helping award the world’s best work.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Craft Award Results: March 2025
Chicken wins again! This month’s IDIDTHAT.co Craft Awards were judged by Chantelle Dos Santos, Creative Director at Joe Public and Gale Maimane, Director at Darling Films. Congrats to Zee Ntuli from Darling Films and Evi Katz from Left Post Productions for taking home the top spot this month for their KFC ad.
IDIDTHAT Craft Award Rankings 2024
It’s here; The Official IDIDTHAT Craft Awards Rankings for 2024. Every month IDIDTHAT teams up with leaders in the ad and production industry to award the finest in South African film and production craft. These truly are the best of the best in the industry in Film Production, Post Production, Cinematography, Music & Sound, Animation & Visual Effects in South Africa.
Craft Award Results: February 2025
This month’s IDIDTHAT.co Craft Awards were judged by Alex Goldberg, Creative Partner at Ogilvy South Africa and Fausto Becatti, Director at Bioscope Films. Big congrats to the team behind the latest Chicken Licken spot, drum(stick) roll please.... director Greg Gray from Romance & editor Ricky Boyd from Deliverance.
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.
The Best of Film & Film Craft in South Africa 2024
Welcome to the first in a series of showcases celebrating the very best South African work in 2024. Our first showcase is the Best of Film & Film Craft awarded by the Loeries. Here we spotlight the best local talent making moving pictures. Save their names!
South Africa’s Cannes Predictions 2024
IDIDTHAT is kicking off our countdown to The Cannes Lions Festival of Creativity with South Africa’s Cannes Predictions! We’ve brought together a team of creative heavyweights to view the work entered by South Africa into Cannes this year and choose the work they think will turn heads. A massive shoutout to our judges Fran Luckin, Steph van Niekerk, Roland Sweet, and Xolisa Dyeshana – thank you for being absolute gold as always!
South Africa’s D&AD Work & Winners 2024
Since the announcement of the 62nd D&AD Awards late last week, our dedicated hamsters have been curating a showcase of the brilliant work behind the results. Here are the exceptionally talented South Africans who brought home the Pencils — now you know who to collaborate with next. Congratulations to these beauties for making us proud!