Creative Circle Full Circle 2026 Archives

Before Creative Circle’s Full Circle: Inside the jury room with Jabulani Sigege

As we gear up for Full Circle, we asked Cannes Lions 2026 Audio & Radio juror Jabulani Sigege to share a few reflections from inside the jury room. From what separated the winning work to why South African creativity is uniquely positioned on the global stage, here are three lessons he brought home from Cannes.

Creative Circle’s Full Circle event is back

The Creative Circle Full Circle 2026, in partnership with Ster-Kinekor, hosts a selection of jury members, as they take the audience inside the jury rooms, through an inspiring showcase of the top trends, insights and award-winning work from Cannes Lions International Festival of Creativity.