Company Editorial

Paving her own path, director Zandi Tisani launches as an Independent Director

Director Zandi Tisani’s move to independence signifies a transformative milestone in her career. While staying true to the fundamentals she embraces as a director – a passion for pop culture, a keen eye for the latest trends, and an affinity for performance-driven work and strong visuals – she has now taken a deliberate step towards prioritising her trajectory as director. This choice opens up fresh and exciting opportunities for creatives to collaborate with her.

admin2023-07-24T13:51:43+02:00July 24th, 2023|Categories: Editorial, Hello Circus Editorial|Tags: Hello Circus, Zandi Tisani|

IDIDTHAT Craft Awards June 2023

June’s IDIDTHAT.co Craft Awards were judged by two creative powerhouses armed with their impeccable artistic palates; Camilla Clerke, Executive Creative Director at Ogilvy South Africa & Thina Zibi, Independent Director. Thank you for lending us your fiery brilliance. Congratulations to Slim from Darling Films for being awarded Best in Craft by both judges - BOOM.

Anne in the Studio2023-07-05T13:33:12+02:00July 5th, 2023|Categories: Darling Films Editorial, IDIDTHAT Craft Awards|Tags: 7 Films, AK, Camilla Clerke, Chloe Coetsee, Darling Films, Egg Films, FirstPencil, Gorgeous Bushman, Indie Village, JT, Marc Algranti, Ogilvy Cape Town, Ogilvy South Africa, Robot, Slim, Spitfire Films, Strangelove, Thina Zibi, TinToy|

Director Sandulela Asanda joins Osu Creative Productions with a bang, releases AfriSam comedy commercial

Director Sandulela Asanda, who recently joined Osu Creative Productions, has wasted no time making her mark. The release of her latest commercial for AfriSam not only validates Executive Producer Simoné Bobo’s initial instinct in recognising Sandulela’s talent as a performance and comedy director but also underscores her ability to collaborate with actors and non-actors alike. With a blend of humour, irreverence, and an innate understanding of youth culture, Sandulela proves herself to be a true force on the Osu roster.

admin2023-07-05T14:40:37+02:00July 5th, 2023|Categories: Editorial, Osu Editorial|Tags: OSU, Sandulela Asanda|

Director Jono Hall’s debut film signals the levelling up of a bold visual storyteller

Gentlemen Films director Jono Hall’s debut film ‘Awake’ is a bold and captivating emotional experience that lingers in your memory and behind your eyelids long after you’ve watched it. Breaking free from the constraints of the commercials world, ‘Awake’ serves as a testament to Jono’s ever-expanding talent at creating striking work that is classy and restrained, yet still able to deliver utterly unexpected and attention-grabbing moments. It is a meticulously crafted film made by a confident visual storyteller who shows every indication of levelling-up in his career. Hell yeah!

admin2023-06-28T10:02:55+02:00June 28th, 2023|Categories: Editorial, Gentlemen Editorial|Tags: Gentlemen Films, Jono Hall|

Director Lamar Bonhomme finds a home at Robot

Director Lamar Bonhomme seeks to capture the essence of the world in its rawest and most unfiltered form. Armed with a lens that embraces the beauty of imperfection, Lamar is joining the powerhouse roster at Robot. With Robot’s established production support, Lamar is eager to continue reflecting the richness of our world with a cinematic timelessness that avoids unnecessary gimmicks, something that is evident in his latest campaign for SA Tourism.

admin2023-06-15T16:54:17+02:00June 15th, 2023|Categories: Editorial, Robot Editorial|Tags: Lamar Bonhomme, Robot|

South African director Raphadu Maphoto selected for Eyeforce’s international young creatives program

The production house with offices in Amsterdam, Cape Town, and Lisbon is pleased to announce the launch of a program aimed at creating equal opportunities and breaking down barriers for young creatives within the commercial industry. From South Africa, our very own Raphadu Maphoto will be joining the program and from the Netherlands, Eyeforce has welcomed Eva Oosterveld.

admin2023-06-15T10:38:25+02:00June 14th, 2023|Categories: Editorial, Eyeforce Editorial|Tags: Eva Oosterveld, Eyeforce, Raphadu Maphoto|

IDIDTHAT partners with Howard Audio to bring South Africa all the Cannes Lions news 2023

The countdown to Cannes Lions 2023 has begun. As always IDIDTHAT will be the ultimate source of all the South African news live from Cannes. This year, IDIDTHAT has joined forces with Howard Audio led by Cannes veteran Adam Howard. Howard Audio is the perfect partner for Cannes, having previously won Gold, Silver and Bronzes at Cannes, the company understands the importance of supporting our Saffas nominated on the international stage.

admin2023-06-09T08:57:01+02:00June 9th, 2023|Categories: Cannes Lions, Editorial, Howard Audio Editorial|Tags: Adam Howard, Cannes Lions 2023, Howard Audio|

Great performances, visual richness and a little bit bananas, it’s Amy Allais’ campaign for Spar2U

Ola! Films director Amy Allais has crafted a vibrant, fast paced, high-energy campaign for TBWA Durban and Spar and we love it! Amy, known for her keen sense of aesthetics and her talent for eliciting powerful performances, has delivered three spots that are super fun, uniquely South African and infused with Amy’s trademark touch of eccentricity.

admin2023-06-02T10:40:40+02:00June 2nd, 2023|Categories: Editorial, Ola! Editorial|Tags: Amy Allais, Ola! Films|

Cars, food and…self-driving beds? Behind the lens with multifaceted Director Kofi Zwana

Hungry Films’ Kofi Zwana is the kind of director who brings it all to the table. With his technical experience, passion for visual storytelling, and collaborative spirit, he’s as multi-faceted in his role as a director as he is in his personal life. His latest spot for Spur is a whirlwind morning adventure with beds navigating Cape Town’s early morning traffic to deliver their occupants straight to breakfast. Bed goals! This playful spot perfectly reflects Kofi’s infectious energy and enthusiasm.

admin2023-05-26T08:48:10+02:00May 26th, 2023|Categories: Editorial, Hungry Films Editorial|Tags: Hungry Films, Kofi Zwana|

From aesthetics to authenticity, Gale Maimane amplifies South African visual culture

From the onset of her directing career, Gale Maimane has drawn on her background in photography, animation and graphic design to effortlessly blend concept and aesthetics in her work. Her trained eye, point of view and affinity for authenticity, enables her to craft impactful visuals that resonate with local audiences. Gale has now returned for her second collaboration with Jägermeister. Infused with super kühl vibes, she has once again created captivating aesthetics with a uniquely South African visual stamp on the work.

admin2023-05-19T07:46:26+02:00May 19th, 2023|Categories: Darling Films Editorial, Editorial|Tags: Darling Films, Gale Maimane|

Entering the Ayanda Duma era, Robot’s director is unleashed and unafraid.

Ayanda Duma’s pursuit of challenging the status quo coupled with her passion for exploring South African culture, black identity, queer culture and femme culture is what drives her as a director. She proudly stands by her values especially when it comes to breaking down stigmas and stereotypes, she is also an absolute damn joy, warm, generous with her time and her razor-sharp wit. Even when navigating sensitive subject matter, Ayanda always remains at the core of her craft, as exemplified by her latest project - ‘Sex and Pleasure’ for Showmax.

admin2023-05-12T10:24:36+02:00May 11th, 2023|Categories: Editorial, Robot Editorial|Tags: Ayanda Duma, Robot|

Samantha Nell, making her mark in performance directing

Gentlemen Films director, Samantha Nell, has quickly made a name for herself as a strong performance director with a talent for storytelling. Her reel showcases stand-out work in both comedy and drama, often combining the two, and has seen her directing some of the most renowned and respected actors in South Africa, in commercials and now in her debut feature film for Netflix. We caught up with the Gentlemen Films director about her rise in the industry.

admin2023-05-10T12:56:15+02:00May 9th, 2023|Categories: Editorial, Gentlemen Editorial|Tags: Gentleman Films, Samantha Nell|

Director Dani Hynes launches Love Films. We love that idea.

Loves Films is doing it a little differently. It’s a production company that provides a “come-and-go-as-you-please” home for freelance directors and a more permanent residency option for those who want to stay longer. Love Films is another way to bring ideas to life. ‘Curating creative and production teams to collaborate with on commercials, music videos or films means that we can create bespoke solutions to every board, budget and schedule that comes our way.’ Says Dani. It’s about putting the right heads together to show each job the Love it deserves.

admin2023-05-05T09:25:24+02:00May 5th, 2023|Categories: Editorial, Love Films Editorial|Tags: Dani Hynes, Love Films|

Meet the newest production company on our radar, welcome And.

And. is the new production company from Robert dos Santos and Byron Davis which stables a cast of directors with global talent. Making waves internationally And. has racked up 50+ awards and nominations for their work on the world stage. Now, their sights are set on South Africa. And with a quick look at what they’ve been up to, it’s only a matter of time before they are household names back home.

admin2023-05-02T15:50:27+02:00May 2nd, 2023|Categories: And. Editorial, Editorial|Tags: And., BYRON DAVIS, CHRISTOPHER LEE, ROB DOS SANTOS, RYAN HING|

Eyeforce signs Internationally Acclaimed Photographer and Directors, Testimony to Global Ambitions.

Production company Eyeforce is thrilled to announce the signing of three exceptional South African talents to their roster: Kent Andreasen, Meghan Daniels, and Kyla Philander. With their well-established flagship company based in Amsterdam, and their offices in Cape Town and Lisbon, Eyeforce is focused on expanding its local reach, whilst continuing its commitment to inspiring audiences worldwide.

admin2023-04-25T14:19:15+02:00April 25th, 2023|Categories: Editorial, Eyeforce Editorial|Tags: Eyeforce, Kent Andreasen, Kyla Philander, Meghan Daniels|

OBSESSED with director Karien Cherry

IDIDTHAT is obsessed with Giant Films director Karien Cherry. Ranked as the Number 1 director in the African & Middle Eastern region by the 2020 Loeries, Karien has become one of the most sought-after directors in the country. She won her first Best in Craft in IDIDTHAT’s Craft Awards back in 2015 and we’ve been die hard fans ever since. Having recently judged at the D&AD Awards for the second year in a row, Karien shares her thoughts on the work she wishes she did, her superpowers, bucket list and how she’s almost 2000 weeks. This is what Karien Cherry is obsessed with.

admin2023-04-12T13:16:44+02:00April 12th, 2023|Categories: Giant Films Editorial, IDIDTHAT Obsessed|Tags: Giant Films, Karien Cherry|

IDIDTHAT Craft Awards March 2023

Here are the results for this month's IDIDTHAT.co Craft Awards. Thank you to our most esteemed judges, Thembalethu Msibi, ECD at BlackSwan and Sam Coleman, Director at Patriot for lending us your expertise this month. Congratulations to Mzonke Maloney and the team at Carbon Films for taking home Best in Craft for March.

Anne in the Studio2023-04-06T10:05:21+02:00April 6th, 2023|Categories: Carbon Films Editorial, IDIDTHAT Craft Awards, Triple Story Content Editorial|Tags: 7 Films, Carbon Films, Darling Films, First Pencil, Mzonke Maloney, Patriot Films, Peter Pohorsky, Plank Films, ROMANCE, Sam Coleman, Thembalethu Msibi, Thina Zibi, Triple Story Content|

IDIDTHAT Presents ‘SHE DID THAT’ March 2023

SHE DID THAT is a female filmmakers showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Chloe Coetsee from Darling Films, Jabu Nadia Newman from Romance Films and Renee van Reenen from Platypus.

admin2023-03-30T12:00:12+02:00March 30th, 2023|Categories: Darling Films Editorial, ROMANCE Editorial, SHE DID THAT|Tags: Chloe Coetsee, Darling Films, Jabu Nadia Newman, Platypus, Renee van Reenen, ROMANCE, Romance Films|

BEST OF 2022. All the work and winners.

The Creative Circle Best of 2022 is about celebrating all the finest South African Creativity from 2022. Here you can find all the awarded work and the talent responsible for creating the work...so you know who to call for your next project 🔥

Justine Calverley’s latest car ad is a cinematic fantasy ride on Mars for Toyota

Justine Calverley’s spot for Toyota and FCB Joburg is a big-scale cinematic car ad that seamlessly blends visually stunning locations with VFX. The adventurous spot landed Justine 3rd position in AdForum’s Top 5 Best Directors Worldwide for March and we can see why. We spoke to the First Pencil filmmaker about her approach to the work.

admin2023-03-23T15:12:57+02:00March 23rd, 2023|Categories: Editorial, FirstPencil Editorial|Tags: FirstPencil, Justine Calverley|

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