Behind the scenes, 7 Films and Steve Tyler send a BMW to space to launch Dreamdrive.co.za

“We set out to send South Africa’s beloved Gusheshe into space,” says Steve Tyler, founder of DreamDrive.co.za. After months of planning and one high-stakes, 2-hour-50-minute flight, Steve and 7 Films overcame freezing temperatures and strict weight limits to pull off this ambitious mission. Here's how.

2024-12-11T14:43:09+02:00December 11th, 2024|Categories: 7Films Editorial, Editorial|Tags: , , , , |

The Best of Film & Film Craft in South Africa 2024

Welcome to the first in a series of showcases celebrating the very best South African work in 2024. Our first showcase is the Best of Film & Film Craft awarded by the Loeries. Here we spotlight the best local talent making moving pictures. Save their names!

IDIDTHAT Craft Awards March 2024

This month’s IDIDTHAT.co Craft Awards were judged by the honourable Tshepo Tumahole, Integrated CD at Joe Public United and Morgan Dingle, Director at Your Girlfriend. We don’t know what they’ve put in the water over at 7Films but both 7Films directors Hayden Brown and Jozua Malherbe were awarded Best in Craft. Take a bow team!

IDIDTHAT Craft Awards January 2024

This month's IDIDTHAT.co Craft Awards were judged by the Judge Judy's themselves, order in the court for Alan Irvin, Director at They Films  and all rise for Danni Pinch, ECD at Accenture Song. Congratulations to Darling Films' Chloe Coetsee and independent director Dave Meinert who both took home Best in Craft.

IDIDTHAT Craft Awards December 2023

This month’s IDIDTHAT.co Craft Awards were judged by the ever red-carpet ready Jacquie Mullany, ECD at FCB Africa & Bruno Bossi, Director at Carbon Films. Congratulations to VFX maestros Eddie Addinall and Rory Mark from The Refinery and directing wizard Greg Rom from Gentlemen Films.

IDIDTHAT Craft Awards November 2023

This month’s IDIDTHAT.co Craft Awards were judged by the spreaders of amazingness; Neo Mashigo, Chief Creative Officer at M&C Saatchi Group South Africa & James Matthes, Creative Executive Officer at Pressure Cooker. Congratulations to November’s top crafters, Zee Ntuli from Darling Films and 7 Films‘ Gorgeous Bushman.

Director Maxime Davenport brings technical chops to storytelling, fits right in at 7 Films

What gives Maxime Davenport her edge is the fact that she didn’t ever take a shortcut to becoming a full-time director. Initially trained as a DOP, Maxime went on to cut her teeth as an editor and has put in her time as a researcher for the top directors in South Africa. She did all this while building up her own director’s reel. With her arsenal of experience, Maxime joins 7 Films as a full-time commercial director drawn to their extensive experience with technical boards, impressive car spots and passion for performance-based storytelling.

2023-12-04T14:29:01+02:00December 4th, 2023|Categories: 7Films Editorial, Editorial|Tags: , |

IDIDTHAT Craft Awards September 2023

What a month! Really great work was entered, and there was a lot of it, making it really tough for our judges, but they pulled through. September’s (we know, we know, we’re a bit late this month but we blame the glitz, the hangovers and the velvety seats of this year’s Loeries) IDIDTHAT.co Craft Awards were judged by the insightful and wise Kirk Gainsford, Chief Creative Officer, MullenLowe SA and Katlego Baaitse, Director at Spitfire Films. Congratulations to Dean Blumberg from Massïf, Zee Ntuli from Darling Films and Peter Pohorsky from Plank on taking home Best of Craft. Well done for doing well!

IDIDTHAT Craft Awards August 2023

This month’s IDIDTHAT.co Craft Awards were judged by the distinguished Brendan Hoffmann, ECD at Joe Public Cape Town and the esteemed Ian Gabriel, Director at Giant Films Thank you sirs! Congratulations to Production Designer (or if you prefer, Art Director) Louise Knepscheld on her work for Kruger and Slim from Darling Films for his MTN spots. Well done you crafty beauties!

IDIDTHAT Craft Awards June 2023

June’s IDIDTHAT.co Craft Awards were judged by two creative powerhouses armed with their impeccable artistic palates; Camilla Clerke, Executive Creative Director at Ogilvy South Africa & Thina Zibi, Independent Director. Thank you for lending us your fiery brilliance. Congratulations to Slim from Darling Films for being awarded Best in Craft by both judges - BOOM.

IDIDTHAT Craft Awards May 2023

This month’s IDIDTHAT.co Craft Awards were judged by the discerning eyes of Terry McKenna, ECD at The Odd Number and Zee Ntuli, Director at Darling Films. Chicken reigned supreme in May which means a big congrats to Saki Bergh from Left and Adrian from Egg Films who have proven that their art craft is a feathered triumph!

‘Work to Watch’ May 2023

Welcome to the ‘Work to Watch’ winners showcase for the first quarter of 2023, awarded by the Creative Circle. Here you can view all the work by our IDIDTHAT members and the names behind the work. Congratulations to all of you beauties!!

IDIDTHAT Craft Awards April 2023

This month’s IDIDTHAT.co Craft Awards were judged by the illustrious Marcus Moshapalo, Executive Creative Director at VMLY&R and Tebogo Malope, Director at The Star Film Company. We’re not sure if you’re all using AI technology in ways that we haven’t thought of, because damn there was a lot of good work this month! A huge congratulations for rising to the top Kim Geldenhuys from 0307, Greg Rom from Gentlemen Films, Audio Militia & Polycat Animation.

IDIDTHAT Craft Awards March 2023

Here are the results for this month's IDIDTHAT.co Craft Awards. Thank you to our most esteemed judges, Thembalethu Msibi, ECD at BlackSwan and Sam Coleman, Director at Patriot for lending us your expertise this month. Congratulations to Mzonke Maloney and the team at Carbon Films for taking home Best in Craft for March. 

BEST OF 2022. All the work and winners.

The Creative Circle Best of 2022 is about celebrating all the finest South African Creativity from 2022. Here you can find all the awarded work and the talent responsible for creating the work...so you know who to call for your next project 🔥

IDIDTHAT Craft Awards February 2023

This month’s IDIDTHAT.co Craft Awards were judged by red-carpet-worthy talents of Julie Thorogood, Creative Director at NetworkBBDO and Mark Middlewick, Director at First Pencil. Congratulations to Director Imraan Christian from Arcade and Strangelove Editor Shelby Ncube who were awarded Best in Craft this month by both judges.

IDIDTHAT Craft Awards December 2022

December 2022's IDIDTHAT.co Craft Awards results are in! What better way to begin the new year than with a throwback to some exceptional work from last year? December's Craft was judged by Chantelle dos Santos, Creative Director at Ogilvy JHB and Fausto Becatti, Director at Bioscope Films - we are not worthy, thank you. Congratulations to Karien Cherry from Giant Films for crafting those small moments that gave her this big win 🚀

IDIDTHAT Craft Awards November 2022

This month’s IDIDTHAT.co Craft Awards were judged by the very top of our Xmas wishlist; Grant Sithole, Chief Product Officer of Publicis Groupe Africa and Nicole Ackermann, Director at Romance. This was a particularly tough month to judge with a lot of stand-out work, but rising to the top is Paul Ward from Giant Films and Tristan Holmes from The Star Film Company.

IDIDTHAT Craft Awards October

This month’s IDIDTHAT.co Craft Awards were judged by the superbly talented all-seeing all-knowing oracles that are Jacquie Mullany, Creative Director at HelloFCB+ and Grant De Sousa, Director at They. Congratulations to Slim from Darling Films for his skillfully crafty work on Chicken Licken *clapping wildly.

South Africa’s Work to Watch June 2022

Here you can find all the winning work awarded by the Creative Circle in the first quarter of 2022. Congratulations to the incredibly talented teams of creatives and filmmakers who made these stand-out projects come to life – you are all gorgeous geniuses, indeed a rare combination.