Jabu Nadia Newman from Romance Films explores black identity in a Nowness short film ‘The Dream That Refused Me’

Commissioned by well-known cultural platform NOWNESS and created by Romance Films, ‘The Dream That Refused Me’ is a visual poem that explores black identity through dance, digital filters, and collage artwork. We sat down with Director Jabu Nadia Newman to unpack this striking and surreal film.

2021-03-16T12:59:07+02:00March 16th, 2021|Categories: Editorial, ROMANCE Editorial|Tags: , |

IDIDTHAT Craft Awards February 2021

This month’s IDIDTHAT.co Craft Awards were judged by Thibedi Meso, ECD Partner at Brave Group and Trevor Clarence, Director and Partner at Your Girlfriend. Congratulations to Monde Gumede from The Rudeboy Collective and Ari Kruger from Sketchbook Studios on being awarded IDIDTHAT's Best in Craft.

Film: Creative Circle’s Ad of the Month winners in 2020. In the running for Ad of the Year.

We’ve put together this handy showcase of all the IDIDTHAT companies that were awarded by the Creative Circle in the 'Film' category throughout 2020. Congratulations you cinematic beauties on being in the running for the coveted ‘Ad of the Year’ award on the 4th of March at the Virtual Ad of the Year Awards! What campaign do YOU think deserves the title of South Africa’s best of the best?

IDIDTHAT Craft Awards August 2020

The IDIDTHAT Craft Awards for August were judged by CCO of FCB Africa, Tseliso Rangaka and Owner of Produce Sound, Louis Enslin. Congratulations to Cindy Lee from The Star Film Company and Paul Ward from Giant Films. We're clapping wildly in the flickering light of our Stage 4 candles in your honour.

Performance director Emilie Badenhorst joins Romance

Director Emilie Badenhorst joins Romance already armed with an impressive body of work. As a filmmaker she has the ability to explore the smallest of moments shared between people on screen, delicately capturing intimacy and leaving the audience feeling connected with her performers. Feast your eyes, open your mind and create some space on your radar for this modern filmmaker.

2020-08-20T14:02:05+02:00August 20th, 2020|Categories: Editorial, ROMANCE Editorial|Tags: , |

Creative Circle 2019 Annual Awards

You all should be pretty familiar with the Creative Circle Annual Award wins of 2019 by now, but have you seen the actual work that won and the real-life humans behind the creativity? Well, step right up folks. We’ve put together a showcase of all the winning work so you can find out more about who is creating the best of the best in South Africa as voted by the Creative Circle jury panel.

IDIDTHAT Craft Awards Rankings 2019

Every month I DID THAT team up with ad industry leaders to award the finest in South African film and production craft. It’s now our honour to share with you the Official I DID THAT Craft Awards Rankings 2019. These truly were the best of the best in the industry in Film Production, Post Production, Music & Sound, Animation & Special Effects. Congratulations you beautiful clever people you!

Best in Film Craft: November 2019

November’s iDidTht Craft Awards were judged by the highly Instagrammable ECD of King James Group JHB, Graeme Jenner. Born in England (but we won’t hold that against him), Graeme moved to SA, was raised in Secunda and became a Graphic Designer in Joburg. Since then he has made his mark on the industry in countless ways, including being the Founder of King James II. An honour and a privilege to have you Graeme!

Best in Film Craft: October 2019

Creative Director at Grey Africa/Liquid, Steph van Niekerk once went on stage 15 times on a single night at the Loeries. She’s one of SA’s most awarded creatives in film, but it’s time that people know that the real talent lies with her cat, word-renowned film critic and enthusiast, Dmitri Moses, who will be joining her as co-judge this month. Thank you Steph and Moses. 🙌🐾

‘They Did That’ October 2019. View South Africa’s New Work.

In a never-ending quest to keep you updated on all the impressive work that the industry is creating, we’ve created ‘They Did That’. Here we showcase all the latest work that agencies are most proud of and want to show off.

South Africa’s Work to Watch: October 2019

This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…

Best in Film Craft: August 2019

Our iDidTht Craft Awards for August were judged by Creative Director at TBWA Hunt Lascaris, Nikki Taylor-Garrett. Fresh from serving on the jury at Cannes, Nikki brings over a decade of industry experience, working with some of the top brands while simultaneously creating disruptive work for non-profits. We couldn’t be prouder that she agreed to make our Craft Awards her side-hustle. Thank you Nikki!

Loeries 2019: The Ultimate Winners Cheat Sheet

We’ve put together a go-to list of all the iDidTht companies that won at Loeries 2019, basically a cheat sheet of all the sexiest companies, so now you know who to work with #ThankUsLater

Will these be the big Film and Integrated winners at Loeries 2019?

As we build-up to this week’s shenanigans in Durbs, we've compiled a list of all the Print and Radio work entered for Loeries this year that either won or was featured at Cannes, One Show, D&AD and the Creative Circle Awards.

South Africa’s Work to Watch: July 2019

This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…

Best in Film Craft: June 2019

Every month iDidTht.com teams up with an industry leader to award South Africa’s best in Film Craft. This month, Claudi Potter, yes, the multiple award-winning Creative Director at Joe Public United, brings her years of judgy-mcjudgerson experience to our awards and we are in awe to say the least. Thank you Claudi and congrats to all the winners.

South Africa’s Cannes Predictions 2019

iDidTht.com asked some of our fearless industry leaders to channel their inner-psychics to select the work that they predict will win in Cannes this year. We’re incredibly thankful and in awe of the great people that lent us their experience, knowledge and sexy eyes (♫Ooh ooh aah aah sexy eyes ♫). A massive thank you to our judges; Devin Kennedy, Kabelo Moshapalo, Molefi Thulo, Steph Van Niekerk, and Suhana Gordhan, and of course our partners, Ster-Kinekor Sales, for enabling us to bring you the Big #SAatCannes Picture!

South Africa Wins 15 Pencils at the D&AD Awards 2019

South Africa ranked 9th in the top 10 countries shortlisted with 15 Pencils at D&AD. We’ve put together all the work and featured the companies that won. Pencil winners were announced on the 23rd of May 2019 and we couldn’t be prouder of Team South Africa! Congrats you beauties 🇿🇦🇿🇦🇿🇦

South Africa Awarded 25 D&AD Shortlists

South Africa ranked 12th in the top 20 countries with 25 shortlists. We’ve put together all the work and featured the companies that received a finalist. Pencil winners will be announced on the 23rd of May 2019. Holding thumbs you sexy clever people you!

One Show 2019 Showcase: View South Africa’s Winning Work

(Updated: First Night of One Show Pencils Announced) We’ll be bringing you the One Show 2019 results and all of South Africa's winning work as they are announced on the 8th and 10th of May, in the meantime keep that celebratory bottle of tequila on ice. A Finalist has won either a Pencil or Merit award in the competition, so congrats you beautiful soon-to-be Pencil/Merit-wielding winners you!