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Ernest Nkosi captures history in first ever documentary about spinning, ‘An Ordinary People’

‘Spinning is where hustlers and dreamers of modest means become heroes’, that’s how the sport of spinning is described by Ernest Nkosi, the director of the new documentary film ‘An Ordinary People’. But there are also very fast-moving cars. There are men and women jumping out of very fast-moving cars, hanging on to very fast-moving cars or standing on top of very moving-fast cars. Physics out of the window y’all! Watch for yourself.

2021-11-09T08:35:15+02:00November 9th, 2021|Categories: Bomb Commercials Editorial, Editorial|Tags: , |

Darling Films spots new talent, welcome Thea Small

With a solid reputation for spotting young directing talent, Darling Film's Executive Producers (and Loeries Hall of Famers!) Lorraine Smit and Melina McDonald announced that they have found the newest Darling Director to join the roster. Judging from the work that Thea Small has shot, we can see why she now goes by the name Darling.

2021-11-04T09:06:31+02:00November 4th, 2021|Categories: Darling Films Editorial, Editorial|Tags: , |

Director Imraan Christian joins Arcade

Director Imraan Christian is updating his bio to include ‘Arcade Director’ to his already prestigious list of titles. In addition to bringing an honest grassroots approach to his work, Imraan is an emotionally intelligent filmmaker. Whether it’s his award-winning music videos, commercials or his internationally acclaimed photography and documentary work, they are all beautifully executed and grounded in thoughtful storytelling.

2021-10-29T09:16:09+02:00October 29th, 2021|Categories: Editorial, Egg Films Editorial|Tags: , |

IDIDTHAT Presents ‘SHE DID THAT’

SHE DID THAT is a female filmmakers showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Director Zandi Tisani from Robot, Director duo Mel & Lusanda from they and Editor Amelia Cohen from Priest.

2021-10-29T08:22:18+02:00October 29th, 2021|Categories: IDIDTHAT SHOWCASE, SHE DID THAT|Tags: , , , , , |

Filmmaker Batandwa Alperstein stands up and shines in global campaign for TRACE

Combining his skills in strategy, writing, directing and producing, Batandwa Alperstein has created a global campaign for Africa’s number one music channel, TRACE. With a filmmaking and creative background rooted in the urban youth space and known for his ability to capture pop culture in Africa, Batandwa is behind TRACE’s new brand campaign ‘Stand Up ‘N Shine’.

2021-10-27T14:08:05+02:00October 27th, 2021|Categories: Editorial|Tags: , , |

Director Matshepo Maja launches solo career with The Star Film Company

For over 3 three years Matshepo Maja has formed part of the directing duo PHI 2.0, alongside Jonathan Parkinson. The Star Film Company has announced that they will now be launching Matshepo as a solo director. The news comes as no surprise as Mats’ solo career is already in full swing and here’s why you’ll be seeing her name a whole lot more.

2021-10-19T12:49:40+02:00October 19th, 2021|Categories: Editorial, Star Films Editorial|Tags: , |

Introducing Olamuk, generational legacy

Olamuk is a full-service production company that represents a roster of vibrant directors and photographers. Although the team offer a diverse skillset, they maintain that they all coincidently do exactly the same thing, which is of course to… ‘Make dope sh*t’. Having launched over a year ago, we caught up with the 100% black owned one-stop-shop to find out more.

2021-10-08T10:58:53+02:00October 7th, 2021|Categories: Editorial, Olamuk Editorial|Tags: , , , |

FirstPencil’s new director only gives two F’s

The only thing that matches director Mo Matli's obsession with film is her obsession with fitness, or as she puts it: ‘I only give two Fs, film and fitness’. Another F we would add is feeling, something her work is full of. Combine Mo’s tenacity and her drive to craft meaningful work with the production support and backing of an established house like FirstPencil and watch out world!

2021-09-29T09:07:33+02:00September 29th, 2021|Categories: Editorial, FirstPencil Editorial|Tags: , |

Newly launched, Triple Story Content says ‘Our product is production’

Led by industry veteran and Executive Producer Monareng Makwetla, Triple Story Content uses its network of talent and freelancers to streamline campaigns by creating integrated film, audio and stills production. The company coordinates and manages the production of commercials, branded content, stills, TV series, features, audio production, post production…In short, tell them what you need and they will match the right talent to get it done.

2021-09-23T09:33:46+02:00September 23rd, 2021|Categories: Editorial, Triple Story Content Editorial|Tags: , |

IDIDTHAT Presents ‘SHE DID THAT’

SHE DID THAT is a female filmmakers showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Director Ying-Poi De Lacy from Massïf, Director Vanessa Mojapelo from Rumanya Films and Director Karien Cherry from Giant Films.

2021-10-19T16:45:59+02:00September 23rd, 2021|Categories: IDIDTHAT SHOWCASE, SHE DID THAT|Tags: , , , , , |

Figment Films signs Director Imran Hamdulay

Director Imran Hamdulay has joined the team at Figment Films bringing with him over a decade’s filmmaking experience. Imran has spent his career predominantly focussed on directing award-winning long-form and feature films. The signing with Figment will see him finally get to prioritise his love of commercials directing while applying his invaluable experience in narrative drama, ability to draw natural performances from his actors and an empathetic approach to the short-form game.

2021-09-09T10:51:39+02:00September 9th, 2021|Categories: Editorial, Figment Films Editorial|Tags: , |

Pressure Cooker creates the sound of South Africa for Spotify’s first local commercial

Pressure Cooker was given the monumental task of creating the sound of a nation for Spotify Premium for the South African market. No easy feat when you consider the sheer volume of diversity in our country’s music and cultures. We catch up with the creators and take a look at how they pulled it off.

2022-01-20T12:41:12+02:00September 3rd, 2021|Categories: Editorial, Pressure Cooker Editorial|Tags: |

Director Mqondisi ‘MQ’ Ngubane signs with Bomb Commercials, ‘I’m a Bomb baby through and through’

With 15 years of directing experience and over 50 commercials under his belt, Mqondisi ‘MQ’ Ngubane is no newbie to the ad industry or TV for that matter. MQ has spent the last few years directing some of the country’s most loved and award-winning series. Excited to return to commercials directing on a more permanent basis, MQ has now joined the roster at Bomb.

2021-08-19T13:17:09+02:00August 19th, 2021|Categories: Bomb Commercials Editorial, Editorial|Tags: , |

Hello Circus, a talent agency and new home for independent freelance directors

Hello Circus represents freelance and independent directors who are already established or new to the industry. Choosing a far more fluid and flexible approach over the traditional production model, this talent agency connects directors directly with agencies and brands to create a more integrated transparent process. Wanna join the Circus?

2021-08-10T14:28:31+02:00August 10th, 2021|Categories: Editorial, Hello Circus Editorial|Tags: |

IDIDTHAT Presents ‘SHE DID THAT’

SHE DID THAT shines a spotlight on the women in South Africa's production industry. Our hope is that this will become a talent showcase to access and discover the right people for your projects. This month features Director at Darling Films Gale Maimane, Director at Bomb Commercials Stephina Zwane and Editor at Ludus Post Productions Angela Whitehouse.

The Rudeboy Collective expands. Three new filmmakers, another office in Cape Town and a humans-first take on commercials directing

The best way to explain the noticeable shift at Rudeboy is to introduce you to the new directors joining the team; Hallie Haller and director-duo Helen and Kim. A creative mindful group who share more than just the same headshot photographer. A group of filmmakers who live and breathe their values and we are here for it! Let's go!

Sketchbook Studios signs director Ramon Mellett, ‘He’s not our funny guy’

Before becoming a commercials director, Ramon Mellet worked as an editor, photographer and DOP. This production background gives him an edge on any set. Having also worked for years as a graffiti artist in his earlier life, the non-conformist subculture has perhaps disposed Ramon to ‘keeping it real’ which is evident in his authentic approach to his visual and narrative storytelling.

2021-07-13T11:04:08+02:00July 13th, 2021|Categories: Editorial, Sketchbook Editorial|Tags: , |

South Africa’s Work to Watch – July 2021

This month we showcase South Africa's stand-out work. Apart from just bragging about it (which is very important), it’s the work that has been awarded by the Creative Circle as well as IDIDTHAT’s Craft Awards. View the work and find out more about the companies who did it…

Post Production, here’s another way.

Whether you’re an agency Producer, production company Producer, or freelance Producer, (we know, that you know) you’re the busiest damn person in the industry, so we’re not going to waste your time. There is a streamlined way of handling your post and it’s by letting someone else do it for you… Without having to add anything extra to your budget. Meet Joe from Matte Black.

2021-07-09T10:15:46+02:00July 9th, 2021|Categories: Editorial, Matte Black Editorial|Tags: , |