Welcome to IDIDTHAT’s new monthly series where we shine a spotlight on the women in the South African production industry. SHE DID THAT makes it even easier to find local female filmmakers. Our hope is that this will become a talent showcase and a useful resource to access and discover the right people for your projects. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans.

Ying-Poi De Lacy
Director at Massïf

Ying-Poi started her advertising career as a creative researcher with South Africa’s top production company and went on to start Little League Films producing online branded content films for some top brands at local agencies where she has built a strong knowledge of film and advertising. Her first commercial for Cadbury’s shot in 2019 was placed 1st in Adforum’s monthly Top 5 Production Directors.

View her work
View Massïf Profile

Vanessa Mojapelo
Director at Rumanya Films

She is a ball of creativity, ready to bounce, leaving its mark on the Art of video making, filmmaking and everything in between. A creative problem solver, who believes nothing is impossible and everything is worth trying, passionate about life and loves putting smiles on human faces.

View her work
View Rumanya Films

Karien Cherry
Director at Giant Films

Currently ranked as the Number 1 director in the African & Middle Eastern region (Loeries 2020 Rankings). This year she has served on both the D&AD and AICP directing juries and continues to be one of South Africa’s most prolific directors. She is sought after by creatives for her effortless collaboration, her knack for eliciting authentic performances, and her keen sensibility to adapt the tone of her work to serve the script.

View her work
View Giant Films Profile

More resources to discover and access underrepresented filmmakers for your next shoot:

Free the Work South Africa. A global initiative that asks agencies to brief at least 1 woman on every 3-way commercial bid.
Girslfinfilm. A platform to grow and network filmmakers.
She Says Cape Town. SheSays is the only global network for women in advertising and other creative industries.

If you know of other platforms that can help our industry grow and be more representative of an inclusive diverse society, hit us up and email

Use IDIDTHAT’s Directory to find the right talent

Use IDIDTHAT’s Directory to find the right company