IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
IDIDTHAT Craft Award Rankings 2025
Every month, South Africa’s top creative and production talent help us crown the best in local craft. Now, after a full year of judging, the numbers are in and the official IDIDTHAT Craft Awards Rankings for 2025 are here. From directors and DOPs to editors, sound studios and VFX artists, this is the leaderboard of the teams consistently producing the industry’s most awarded and admired work. Now you know who to work with next!
Xander Vander launches GOOD EDIT, putting the focus back on the cut
Top South African editor Xander Vander has launched GOOD EDIT, a boutique offline editing house built around a simple idea: Let's focus on the edit.
IDIDTHAT announces South Africa’s 2026 Cannes Lions Predictions Judges
For years now, IDIDTHAT has brought together a select group of the industry’s sharpest minds to review the South African work entered into Cannes Lions and to call, ahead of the world, what they believe will rise on the global stage. Here's who's doing South Africa's predicting this year.
Eugene Cheong wrote 13,000 words by hand about the 0.01% of ads worth making
After 30 years in the industry, more than 250 Cannes Lions, and a run leading Ogilvy Asia Pacific to seven consecutive Creative Network of the Year titles, Eugene Cheong, has published a 13,000-word HANDWRITTEN book, ‘Cowards Don’t Go To Heaven’.
South Africa One Show 2026 Finalists
South Africa is showing up strong at the The One Show, leading the Middle East and Africa region with 48 finalists. From agencies to production and post, the work is cutting through for Team SA, and with every finalist guaranteed a Pencil or Merit, it’s already a big win.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
IDIDTHAT Craft Awards November 2023
This month’s IDIDTHAT.co Craft Awards were judged by the spreaders of amazingness; Neo Mashigo, Chief Creative Officer at M&C Saatchi Group South Africa & James Matthes, Creative Executive Officer at Pressure Cooker. Congratulations to November’s top crafters, Zee Ntuli from Darling Films and 7 Films‘ Gorgeous Bushman.
IDIDTHAT Craft Awards October 2023
This month's IDIDTHAT.co Craft Awards were judged by the esteemed, distinguished (and more words that mean fancy) Glenn Jeffery, Executive Creative Director at Grey Africa and Zwelethu Radebe, Director & Partner at Egg Films. Congratulations to directors Karien Cherry from Giant Films and Gareth Kaatze from Groundglass for being awarded Best of Craft this month.
IDIDTHAT Craft Awards September 2023
What a month! Really great work was entered, and there was a lot of it, making it really tough for our judges, but they pulled through. September’s (we know, we know, we’re a bit late this month but we blame the glitz, the hangovers and the velvety seats of this year’s Loeries) IDIDTHAT.co Craft Awards were judged by the insightful and wise Kirk Gainsford, Chief Creative Officer, MullenLowe SA and Katlego Baaitse, Director at Spitfire Films. Congratulations to Dean Blumberg from Massïf, Zee Ntuli from Darling Films and Peter Pohorsky from Plank on taking home Best of Craft. Well done for doing well!
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.
IDIDTHAT Presents ‘SHE DID THAT’ June 2022
SHE DID THAT is a female filmmakers showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Thina Zibi from Hello Circus, Anna Telford from Butterfly Films, and Thea Small from Darling Films.
Live Updates: South Africa’s Cannes Lions Winners and Shortlists 2022
Follow South Africa’s Cannes Lions Shortlists and Winners right here from the 19th of June. We’ll be updating this page as results are announced – listing all South Africa’s shortlists, showcasing the awarded work, and featuring all the IDIDTHAT members involved.
South Africa’s Work to Watch June 2022
Here you can find all the winning work awarded by the Creative Circle in the first quarter of 2022. Congratulations to the incredibly talented teams of creatives and filmmakers who made these stand-out projects come to life – you are all gorgeous geniuses, indeed a rare combination.