IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
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NEW: Find a Colourist
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SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
IDIDTHAT reveals South Africa’s Cannes Lions Predictions 2026
Last night, at a packed Cannes Predictions Dinner hosted by IDIDTHAT in Johannesburg, South Africa’s 2026 Cannes Contenders were revealed live to the industry. And now you can view that work right here.
South Africa wins big at One Show. Here’s the work.
South Africa came out punching at The One Show Awards 2026, with local agencies, production companies, creatives, marketers, and brands picking up Gold, Silver, Bronze, and Merit recognition across a wide spread of categories. Go team SA! Congratulations to all the South African Pencil and Merit winners. Here’s the work that brought it home.
YDA 2026 puts the spotlight on Africa, with South African judges helping lead the charge
For 29 years, the Young Director Award has championed emerging directing talent from around the world. But this year, YDA is turning its attention toward a region overflowing with creative energy, cinematic innovation, and stories that continue to shape global culture. Or, in the immortal words of Shakira circa FIFA World Cup 2010, ‘This time for Africa.’
Open Chair sends 14 South African women to Cannes Lions 2026
There’s something powerful about women opening doors for other women, especially in an industry where access still shapes who gets seen, heard, and celebrated. This year, Open Chair once again secured passes through the Cannes Lions ERA Programme, sending 14 South African women to Cannes. The Croisette won’t know what hit it.
IDIDTHAT to host Cannes Predictions Dinner 2026
On Tuesday 19 May, the IDIDTHAT Cannes Predictions Dinner returns, bigger than before, bringing together agencies, marketers, and production partners for the live reveal of South Africa’s Cannes Lions contenders for 2026, as predicted by our judges. Make sure you secure a table for your team.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
IDIDTHAT Craft Awards February 2024
This month’s IDIDTHAT.co Craft Awards were judged by industry legends Roanna Williams, CCO & Co-Founder of South Africa’s brand new agency Boundless and Kim Geldenhuys, Director at 0307 Films. Congratulations to Monde who is taking away top honours this month!
IDIDTHAT Craft Awards January 2024
This month's IDIDTHAT.co Craft Awards were judged by the Judge Judy's themselves, order in the court for Alan Irvin, Director at They Films and all rise for Danni Pinch, ECD at Accenture Song. Congratulations to Darling Films' Chloe Coetsee and independent director Dave Meinert who both took home Best in Craft.
IDIDTHAT Craft Awards December 2023
This month’s IDIDTHAT.co Craft Awards were judged by the ever red-carpet ready Jacquie Mullany, ECD at FCB Africa & Bruno Bossi, Director at Carbon Films. Congratulations to VFX maestros Eddie Addinall and Rory Mark from The Refinery and directing wizard Greg Rom from Gentlemen Films.
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.
IDIDTHAT Presents ‘SHE DID THAT’ August 2022
SHE DID THAT is a female filmmakers showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Alexa Wilson from Arcade, Ceara McEvoy from Video Cartel and Hloni Ntsooa from Spitfire Films.
IDIDTHAT Presents ‘SHE DID THAT’ July 2022
SHE DID THAT is a female filmmakers showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Matshepo Maja from The Star Film Company, Emilie Badenhorst from Romance and Emily Bussace from Deliverance.
Girls in Film RSA and Blackboard are on a mission to get girls into filmmaking
‘The film industry is desperate for fresh voices. But there are so many barriers in place that don’t allow women, non-binary creatives and people of colour to thrive in the industry. Blackboard and Girls In Film are working together to address this from different angles. We are committed to making the art of filmmaking accessible to the most under-represented communities in South Africa. Change can’t happen overnight but we won’t stop until it does.’