CANNES DAILY DIARY: Day 1 with Phiona Okumu

For this edition of our South Africans in Cannes Diary, Spotify Sub-Saharan Africa Head of Music Phiona Okumu reflects on her first Cannes Lions experience as a juror. Between moments of impostor syndrome, finding friendship in unexpected places, discovering the real Cannes beyond the Croisette, and squeezing in an early morning run along the Mediterranean, her diary is a reminder that some of the most meaningful parts of Cannes happen far away from the stages.