IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
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NEW: Find a Colourist
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SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Grid Worldwide returns to it’s independent edge
Grid Worldwide is independent again and it thinks the timing couldn't be better. After 16 years as part of TBWA\SA, Grid Worldwide has completed a management buyout, officially returning to full independence from 1 June.
Expect the unexpected with Robot’s Ayanda Duma, new work
Robot director Ayanda Duma has a habit of finding the version of a story you didn't know was there. Her latest work for Meow Meow Woof and Mukuru blends genres, humour and beautifully observed human moments into a film that feels unmistakably like Ayanda.
Playlists to pitches: choosing directors, earning trust and making memorable work
In this conversation, Zanele Kabane, M&C Saatchi Abel Associate Creative Director, shares what she looks for in directors, why trust between agencies and marketers changes everything, the ads she wishes she'd written, her complicated relationship with AI, and the unexpected hobby that's teaching her a surprising amount about creativity. Don't miss her shout-out to some of her favourite creatives doing work in our industry right now.
Live Updates: South Africa’s Winners & Shortlists at Cannes 2026
IDIDTHAT will be the first to bring you the Cannes Lions shortlists for South Africa as they are announced from the 11th – 26th of June 2026. Not only will we list those involved in creating the magic, we’ll also be showcasing the actual work that’s being recognised globally and link it back to the IDIDTHAT companies behind the work. This way, you’ll know exactly who the top creative minds to collaborate with are.
CANNES DAILY DIARY: Day 5 with Keri-Ann Stanton
Keri-Ann Stanton, Chief Strategist and Founder of KAMuses Group, reports back from the final day of Cannes in the best possible way. We all speak Cannes now. And Keri-Ann... we're all dying to know. Did the giant box of matches make it back to South Africa?
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Craft Award Results: April 2025
This month’s IDIDTHAT.co Craft Awards were in the expert hands of Melusi Tshabalala, Executive Creative Director at VML and Karien Cherry, Director at Giant Films. A big shoutout to Chloe Coetsee from Darling Films for taking home the top spot this month. Congrats, Chloe!
Craft Award Results: March 2025
Chicken wins again! This month’s IDIDTHAT.co Craft Awards were judged by Chantelle Dos Santos, Creative Director at Joe Public and Gale Maimane, Director at Darling Films. Congrats to Zee Ntuli from Darling Films and Evi Katz from Left Post Productions for taking home the top spot this month for their KFC ad.
IDIDTHAT Craft Award Rankings 2024
It’s here; The Official IDIDTHAT Craft Awards Rankings for 2024. Every month IDIDTHAT teams up with leaders in the ad and production industry to award the finest in South African film and production craft. These truly are the best of the best in the industry in Film Production, Post Production, Cinematography, Music & Sound, Animation & Visual Effects in South Africa.
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.
The Best of Film & Film Craft in South Africa 2024
Welcome to the first in a series of showcases celebrating the very best South African work in 2024. Our first showcase is the Best of Film & Film Craft awarded by the Loeries. Here we spotlight the best local talent making moving pictures. Save their names!
South Africa’s Cannes Predictions 2024
IDIDTHAT is kicking off our countdown to The Cannes Lions Festival of Creativity with South Africa’s Cannes Predictions! We’ve brought together a team of creative heavyweights to view the work entered by South Africa into Cannes this year and choose the work they think will turn heads. A massive shoutout to our judges Fran Luckin, Steph van Niekerk, Roland Sweet, and Xolisa Dyeshana – thank you for being absolute gold as always!
South Africa’s D&AD Work & Winners 2024
Since the announcement of the 62nd D&AD Awards late last week, our dedicated hamsters have been curating a showcase of the brilliant work behind the results. Here are the exceptionally talented South Africans who brought home the Pencils — now you know who to collaborate with next. Congratulations to these beauties for making us proud!