IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
IDIDTHAT HOUSE has become the industry’s home at Loeries
Every year, Loeries brings our industry to Cape Town. And in just two years, IDIDTHAT HOUSE has become the place to find each other, catch up properly, meet someone new and remember why we love this industry. Preferably with a drink and chippy in hand.
SHE DID THAT PARTY GALLERY 2026
Our very first SHE DID THAT party and what a way to start. A room full of brilliant women, a whole lot of magic and one very good time. See all the pics.
HOUSE PARTY GALLERY 2026
Our biggest IDIDTHAT HOUSE party yet, across three venues and with one hell of a crowd. The pics are in. Go find yourself (and see what everyone else got up to).
PANEL CHATS GALLERY 2026
Four panels. Two days. Some of the industry’s biggest names talking honestly about the stuff we should all be talking about. See what went down upstairs in the Nedbank Loft. See all the pics.
AT THE HOUSE GALLERY 2026
Two days, one HOUSE and a whole lot of the industry coming and going. Coffees, catch-ups, industry chats, ice creams and familiar faces everywhere. See all the pics from IDIDTHAT HOUSE.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Craft Award Results: April 2026
Best in Craft goes to Greg Gray (Direction) from Romance and Ricky Boyd from Deliverance Post this month. Big cheers, loud applause, and general (Raj) whoohoo-ing all round. This month’s IDIDTHAT.co Craft Awards were judged by two people who know a thing or two about making excellent work; Martin Schlumpf, Executive Creative Director at Joe Public and Chloe Coetsee, Director at Darling Films.
IDIDTHAT Craft Award Rankings 2025
Every month, South Africa’s top creative and production talent help us crown the best in local craft. Now, after a full year of judging, the numbers are in and the official IDIDTHAT Craft Awards Rankings for 2025 are here. From directors and DOPs to editors, sound studios and VFX artists, this is the leaderboard of the teams consistently producing the industry’s most awarded and admired work. Now you know who to work with next!
Craft Award Results: March 2026
The judges have spoken. Director Arthur Neumeier from Eyeforce tops this month's IDIDTHAT.co Craft Awards, with the esteemed Sibs Zihle, Creative Director at Ogilvy South Africa and Bruno Bossi, Director at Carbon Films on the judging panel. Congratulations to Arthur!
Subscribe To Our Newsletter
Receive updates on South Africa’s best work and the winning companies behind it.
IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.
WISH I IDID THAT: May / June / July / August 2025
We all know the feeling when a piece of work drops and you think, “Damn, I wish I did that.” Instead of pretending we’re above it, we decided to lean in and turn those envy tingles into something worth celebrating. So we gathered some of South Africa’s sharpest creative minds, handed them some of the best work agencies have released over the last few months, and asked them to pick the pieces they wish they did. Here’s to giving credit where it’s due and maybe inspiring a little healthy jealousy along the way.
Cannes Lions 2025 wrap-up, the South African winners and the work
Yes, we know Cannes is over… but we’re not quite done talking about it. Here’s your full roundup of the week: the complete winners table, the work, and the companies that brought it home. You’ve inspired us all and reminded the world (and ourselves) what South Africans are capable of.
South Africa’s Cannes Predictions 2025
As the countdown to Cannes kicks off, the official IDIDTHAT.co Cannes Predictions are here! This is the South African work handpicked by our panel of judges as the strongest contenders to roar on the global stage. We asked them to view the work entered by South Africa into Cannes this year and choose the pieces they believe will turn heads in France. A massive shoutout to our judges Fran Luckin, Sbu Sitole, Roland Sweet, Danni Pinch, and Safaraaz Sindhi. Thank you for being absolute gold as always!