IDIDTHAT HOUSE will be back at the Loeries 2026
It’s a two-day meeting place where agencies, marketers, and production companies connect between seminars, masterclasses, and awards shows. Expect panel chats, food, drinks and good hangs, all powered by South African production companies.
o 8 & 9 OCTOBER
o THE ELECTRIC, 48 Canterbury Street, District Six, Cape Town
o Opens 9am – 8pm
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Pete Case has seen advertising change a lot. Here’s what hasn’t.
So, what has more than three decades of making work, building agencies and leading creative people taught Pete Case? Quite a lot, as it turns out. We spoke to Pete, CEO & Creative Chairman of Ogilvy South Africa, about why South African creatives travel so well, the ideas that still give him goosebumps, what great marketers get right, protecting humans in the age of AI, surviving an industry full of ‘Nos’, and why you’ll occasionally find one of South Africa’s most powerful advertising leaders in his garage fiddling with a petrol engine.
What the hell did Fausto Becatti feed this Pick n Pay ad?
We caught up with Bioscope director Fausto Becatti and Executive Producer Daniel Kaplan to go behind the scenes of their new ad featuring the Springboks, the one that had us asking, "Woah, is that a Pick n Pay ad?"
Why producers keep calling Cherry Picked first (and why Cape Town should too)
Founded by Cherise Haskins, Cherry Picked Locations has become one of Joburg’s go-to location agencies over the past decade. Now, after building a growing portfolio of locations in Cape Town, Cherry Picked is bringing that same hands-on approach to the Mother City.
Before Creative Circle’s Full Circle: Inside the jury room with Jabulani Sigege
As we gear up for Full Circle, we asked Cannes Lions 2026 Audio & Radio juror Jabulani Sigege to share a few reflections from inside the jury room. From what separated the winning work to why South African creativity is uniquely positioned on the global stage, here are three lessons he brought home from Cannes.
The work behind the work: creating the conditions for creativity
Robyn Campbell has spent her career doing the things most people never see. She started in fashion design, moved through the early days of digital, led agencies, and now serves as Senior Vice President at Publicis Groupe Africa. She’s become an expert in the invisible work behind great creativity: building teams, shaping culture, backing people and protecting ideas long enough for them to become exceptional. In this conversation, Robyn shares how her definition of creative taste has evolved, why the hardest leadership happens behind the scenes, what separates good work from great work in a jury room, and the one thing about South African creativity she hopes we never lose.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Craft Award Results: March 2026
The judges have spoken. Director Arthur Neumeier from Eyeforce tops this month's IDIDTHAT.co Craft Awards, with the esteemed Sibs Zihle, Creative Director at Ogilvy South Africa and Bruno Bossi, Director at Carbon Films on the judging panel. Congratulations to Arthur!
Craft Award Results: February 2026
A clean sweep for the Colonel. This month’s IDIDTHAT.co Craft Awards saw KFC take both top honours, with judges Catherine Wanliss, Creative Director at Accenture Song, and Kyle Lewis, Director at Egg Films, recognising top Craft from Zee Ntuli from Darling Films and Grant de Sousa of They Films.
Craft Award Results: January 2026
This month’s IDIDTHAT.co Craft Awards landed on the desks of two very good brains: Chief Creative Officer at VML South Africa, Fran Luckin, and Jono Hall, Director at Gentlemen Films. Congrats to Lourens van Rensburg of 7 Films and Paul Ward from Giant Films for taking home top spots. Properly earned. Loud applause gents.
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.
WISH I IDID THAT: May / June / July / August 2025
We all know the feeling when a piece of work drops and you think, “Damn, I wish I did that.” Instead of pretending we’re above it, we decided to lean in and turn those envy tingles into something worth celebrating. So we gathered some of South Africa’s sharpest creative minds, handed them some of the best work agencies have released over the last few months, and asked them to pick the pieces they wish they did. Here’s to giving credit where it’s due and maybe inspiring a little healthy jealousy along the way.
Cannes Lions 2025 wrap-up, the South African winners and the work
Yes, we know Cannes is over… but we’re not quite done talking about it. Here’s your full roundup of the week: the complete winners table, the work, and the companies that brought it home. You’ve inspired us all and reminded the world (and ourselves) what South Africans are capable of.
South Africa’s Cannes Predictions 2025
As the countdown to Cannes kicks off, the official IDIDTHAT.co Cannes Predictions are here! This is the South African work handpicked by our panel of judges as the strongest contenders to roar on the global stage. We asked them to view the work entered by South Africa into Cannes this year and choose the pieces they believe will turn heads in France. A massive shoutout to our judges Fran Luckin, Sbu Sitole, Roland Sweet, Danni Pinch, and Safaraaz Sindhi. Thank you for being absolute gold as always!