IDIDTHAT HOUSE will be back at the Loeries 2026
It’s a two-day meeting place where agencies, marketers, and production companies connect between seminars, masterclasses, and awards shows. Expect panel chats, food, drinks and good hangs, all powered by South African production companies.
o 8 & 9 OCTOBER
o THE ELECTRIC, 48 Canterbury Street, District Six, Cape Town
o Opens 9am – 8pm
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
400 women, one room, and an unusual cohort from SA’s creative industry.
On 5 August, The Forum in Bryanston will bring together Nedbank’s Khensani Nobanda, MaXhosa Africa’s Lihle Ngxokolo-Nqini, Rachel Kolisi and Carla Venter, alongside a growing crowd from across South Africa’s advertising, marketing, production and creative industries. With tickets selling fast and only a limited number remaining, now's the time to secure your seat.
Corona. It’s Sunset Time.
To celebrate Corona’s belief that life is best lived beyond our screens, Boundless created a series of living posters that turned the setting sun into the brand itself. Captured at the exact moment the sun kissed the horizon over the city, long winter shadows stretched across the streets to create the silhouette of a Corona bottle, leading you to the sunset.
Creative Circle’s Full Circle event is back
The Creative Circle Full Circle 2026, in partnership with Ster-Kinekor, hosts a selection of jury members, as they take the audience inside the jury rooms, through an inspiring showcase of the top trends, insights and award-winning work from Cannes Lions International Festival of Creativity.
Director Jason Fialkov makes Carbon Films home
Director Jason Fialkov has rejoined Carbon Films after several years working independently. The move reunites him with the team behind some of his most recognised work. And while there were plenty of practical reasons for returning, Jason sums it up by saying, "I miss the family."
Spitfire’s director AK put Joburg’s new virtual production studio, VRtuosus, to work
Spitfire’s Director AK recently used the new VRtuosus studio in Hyde Park on a shoot for Profmed featuring Springbok prop Ox Nche, becoming one of the first South African commercial directors to put VRtuosus through the real test.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Craft Award Results: December 2025
And Slim takes it! This month’s IDIDTHAT.co Craft Awards were judged by Juliet Honey, Creative Director at TBWA\ South Africa, and Zee Ntuli, Director at Darling Films. Thank you for lending us your smarts, you beauties. Big congrats to Slim from Darling Films for taking the top spot this month....and for getting us to order burgers.
Craft Award Results: November 2025
Another month, another round of work that made our judges sit up a little straighter. For the November IDIDTHAT Craft Awards, we handed the reins to two heavyweights: Suhana Gordhan, Chief Creative Officer at LoveSong, and multiple-time Best in Craft winner Hayden Brown, director and cinematographer at 7 Films. After sifting through the country’s sharpest craft, they crowned this month’s Best in Craft: Thina Zibi from Triple Story Content and Zee Ntuli from Darling Films. Congrats on the top spot, you two, beautifully done.
Craft Award Results: October 2025
This month’s IDIDTHAT.co Craft Awards saw creative firecrackers Saf Sindhi, Founder & CCO at Bananas South Africa and Slim, Director at Darling Films, on judging duty. A standing ovation for directors Hayden Brown from 7 Films and Katlego Baaitse from Spitfire Films, both came in swinging and walked off with the month’s highest honours.
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.
South Africa’s D&AD Work & Winners 2025
This year, South Africa brought home a Wood Pencil at the prestigious D&AD Awards and it went to The Odd Number for their powerful Salvation Army campaign. With thousands of entries from across the globe, getting awarded at D&AD is no small feat, so huge kudos to the team for flying the SA flag high!
South Africa’s One Show Winners 2025 – View all the work
South Africa’s creative scene made a strong showing at this year’s One Show, bringing home two Bronze Pencils, three Silver, and 13 Merits. Congrats to the teams at Joe Public, TBWA\Hunt Lascaris, Carbon Films, Darling Films, Dash Digital, Post Modern, Sterling Sound, and newly launched agency Bananas! Here you can view all the awarded work and the brilliant talent behind it.
South Africa makes its mark at One Show 2025 with 18 finalists. Here’s the work.
The One Show has revealed its 2025 finalists, and South Africa again shows up with 18 for the second year in a row. Finalists include local agencies and production companies: Joe Public, TBWA\Hunt Lascaris, Bananas, Promise, Carbon Films, and Enpower Trading. These finalists await the final Pencil decisions, which will be announced during Creative Week in New York on May 15. All finalists will win Gold, Silver, Bronze Pencils or Merits. Go team SA!