IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
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Drone Companies
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Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Why big brands are going Bananas
Less than two years in, Bananas is working with Castle Lager, KFC, Heinz and now Truworths. We spoke to the OG Bananas, Saf Sindhi and Justin Gomes about why some very established brands are putting their trust in a very new kind of agency.
Behind Woolworths’ six-part ‘Made in Italy’ Docuseries
Woolworths, in partnership with Big Sky Productions and The Video Cartel, takes us inside the month-long Italian shoot that grew into six half-hour films for M-Net.
Nkgabiseng Motau on ten years of Think Creative Africa and why South African advertising needs to trust itself more
In this one, Nkgabiseng Motau gets into what ten years of running Think Creative Africa has taught her, why courage is often the thing separating Bronze from Gold, the South African work she wishes she’d made, the person who opened an important door early in her career and why our industry could probably do with trusting its own culture a little more. She’s one of our faves and after reading this, we think she’ll be one of yours too.
Open Chair Safety Allies
Loeries Creative Week is around the corner. And we’d all like to celebrate and have a good time without any fear or threat for our safety. Let’s be blunt - no one needs another Veli Ngubane incident.
Why Thembalethu Msibi wants South African advertising to stop translating culture
We sat down with Thembalethu Msibi, Co-Founder and Chief Creative Officer of BlackSwan and Jury President of the 2026 iPendoring Awards, to talk about why South African advertising still treats indigenous language work as an afterthought, and what it will take to change that.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Craft Award Results: February 2026
A clean sweep for the Colonel. This month’s IDIDTHAT.co Craft Awards saw KFC take both top honours, with judges Catherine Wanliss, Creative Director at Accenture Song, and Kyle Lewis, Director at Egg Films, recognising top Craft from Zee Ntuli from Darling Films and Grant de Sousa of They Films.
Craft Award Results: January 2026
This month’s IDIDTHAT.co Craft Awards landed on the desks of two very good brains: Chief Creative Officer at VML South Africa, Fran Luckin, and Jono Hall, Director at Gentlemen Films. Congrats to Lourens van Rensburg of 7 Films and Paul Ward from Giant Films for taking home top spots. Properly earned. Loud applause gents.
Craft Award Results: December 2025
And Slim takes it! This month’s IDIDTHAT.co Craft Awards were judged by Juliet Honey, Creative Director at TBWA\ South Africa, and Zee Ntuli, Director at Darling Films. Thank you for lending us your smarts, you beauties. Big congrats to Slim from Darling Films for taking the top spot this month....and for getting us to order burgers.
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.
South Africa’s D&AD Work & Winners 2025
This year, South Africa brought home a Wood Pencil at the prestigious D&AD Awards and it went to The Odd Number for their powerful Salvation Army campaign. With thousands of entries from across the globe, getting awarded at D&AD is no small feat, so huge kudos to the team for flying the SA flag high!
South Africa’s One Show Winners 2025 – View all the work
South Africa’s creative scene made a strong showing at this year’s One Show, bringing home two Bronze Pencils, three Silver, and 13 Merits. Congrats to the teams at Joe Public, TBWA\Hunt Lascaris, Carbon Films, Darling Films, Dash Digital, Post Modern, Sterling Sound, and newly launched agency Bananas! Here you can view all the awarded work and the brilliant talent behind it.
South Africa makes its mark at One Show 2025 with 18 finalists. Here’s the work.
The One Show has revealed its 2025 finalists, and South Africa again shows up with 18 for the second year in a row. Finalists include local agencies and production companies: Joe Public, TBWA\Hunt Lascaris, Bananas, Promise, Carbon Films, and Enpower Trading. These finalists await the final Pencil decisions, which will be announced during Creative Week in New York on May 15. All finalists will win Gold, Silver, Bronze Pencils or Merits. Go team SA!