IDIDTHAT HOUSE will be back at the Loeries 2026
It’s a two-day meeting place where agencies, marketers, and production companies connect between seminars, masterclasses, and awards shows. Expect panel chats, food, drinks and good hangs, all powered by South African production companies.
o 8 & 9 OCTOBER
o THE ELECTRIC, 48 Canterbury Street, District Six, Cape Town
o Opens 9am – 8pm
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Sanaa Mothabisa shoots from the heart in intimate new work about the mothers who raise us all
Fresh off taking home Silver in the ‘First Series – Full Series’ category at the Young Directors Award in Cannes for VW, Sanaa Mothabisa’s and the team at Sanaa Films continue to build an impressive body of work. Sanaa's latest commercial for Infacare through LePub leans into one of his superpowers: sensitivity. Shot in striking black and white, the film reflects a director growing in confidence and craft.
Grid Worldwide returns to it’s independent edge
Grid Worldwide is independent again and it thinks the timing couldn't be better. After 16 years as part of TBWA\SA, Grid Worldwide has completed a management buyout, officially returning to full independence from 1 June.
Expect the unexpected with Robot’s Ayanda Duma, new work
Robot director Ayanda Duma has a habit of finding the version of a story you didn't know was there. Her latest work for Meow Meow Woof and Mukuru blends genres, humour and beautifully observed human moments into a film that feels unmistakably like Ayanda.
Playlists to pitches: choosing directors, earning trust and making memorable work
In this conversation, Zanele Kabane, M&C Saatchi Abel Associate Creative Director, shares what she looks for in directors, why trust between agencies and marketers changes everything, the ads she wishes she'd written, her complicated relationship with AI, and the unexpected hobby that's teaching her a surprising amount about creativity. Don't miss her shout-out to some of her favourite creatives doing work in our industry right now.
Live Updates: South Africa’s Winners & Shortlists at Cannes 2026
IDIDTHAT will be the first to bring you the Cannes Lions shortlists for South Africa as they are announced from the 11th – 26th of June 2026. Not only will we list those involved in creating the magic, we’ll also be showcasing the actual work that’s being recognised globally and link it back to the IDIDTHAT companies behind the work. This way, you’ll know exactly who the top creative minds to collaborate with are.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Craft Award Results: September 2025
This month’s IDIDTHAT.co Craft Awards were judged by two of our industry's royalty, Danni Pinch, ECD at Accenture Song and independent Director, Thina Zibi. Congrats to the top dogs this month, Bruno Bossi from Carbon Films and Zee Ntuli from Darling Films, drinks on you at the Loeries!
Craft Award Results: August 2025
This month’s IDIDTHAT.co Craft Awards were judged by two powerhouses who would walk through fire and still come out the other side with a cold beer in their hands, Thandeka Gilbert, Creative Director at McCann Joburg and Cindy Lee, (OSCAR-nominated) Director at The Star Film Company. Congratulations to Hayden Brown from 7 Films, Chloe Coetsee from Darling Films, and editor Warwick Allan from Mushroom Media. May the power of the craft be forever in your favour.
Craft Award Results: July 2025
This month’s IDIDTHAT.co Craft Awards were judged by two industry powerhouses who know a thing or two about craft, Mbeu 'Snooze' Kambuwa, Executive Creative Director at Ogilvy South Africa and Grant De Sousa, Director at They. A huge round of applause to Bruno Bossi from Carbon Films and Marco Raposo de Barbosa for being recognised with Best in Craft. And of course, shoutout to the whole team that brought the KFC magic to life!
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.
Creative Circle Best of the Year 2024
The 2024 Creative Circle Best of the Year winners have been announced, celebrating the work, the people, and the brands that continue to push South Africa's industry forward. As always, the winning work sparks debate, from purpose-driven campaigns to sharp insights, craft, and humour, ultimately, this work is a snapshot of where we stand as an industry. Here you can find all the winning work and talent behind the work, congrats you beauties.
The Best of Digital & Digital Craft in South Africa 2024
Want to work with the best South African talent behind the clicks, scrolls, and swipes this year? You’re in the right place. This showcase celebrates the best campaigns in Digital & Digital Craft for 2024 and the names behind the work, awarded by the Loeries.
The Best of Design in South Africa 2024
Want more than just a fancy stick man from your designer? You’ve come to the right showcase. This is all the best South African work in the category Design for 2024 awarded by the Loeries.