


IDIDTHAT HOUSE will be back at the Loeries 2026
It’s a two-day meeting place where agencies, marketers, and production companies connect between seminars, masterclasses, and awards shows. Expect panel chats, food, drinks and good hangs, all powered by South African production companies.
o 8 & 9 OCTOBER
o THE ELECTRIC, 48 Canterbury Street, District Six, Cape Town
o Opens 9am – 8pm


IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
CANNES DAILY DIARY: Day 5 with Keri-Ann Stanton
Keri-Ann Stanton, Chief Strategist and Founder of KAMuses Group, reports back from the final day of Cannes in the best possible way. We all speak Cannes now. And Keri-Ann... we're all dying to know. Did the giant box of matches make it back to South Africa?
CANNES DAILY DIARY: Day 4 with Cameron Watson
In this diary, we get a two-for-one Cannes special from Accenture Song ECD Cameron Watson. From the nerves and pride of presenting ‘The Philipstown WireCar Grand Prix’ to the Titanium jury, to Silver Lion celebrations, Saffa meet-ups, and the beautiful blur that makes Cannes feel like one giant, sun-drenched fever dream, Cameron's says it perfectly.
CANNES DAILY DIARY: Day 4 with Mariana O’Kelly
Former Ogilvy South Africa ECD and creative powerhouse Mariana O'Kelly is flying the South African flag on the global stage. Now based in Chicago, Mariana is the first Chief Creative Officer of DonerColle Partners, the alliance between Stagwell agencies Doner and Colle McVoy. If you've never had the pleasure of working with Mariana, this diary is a wonderful introduction to her brilliant, funny mind. South Africa misses you, ma se kind.
CANNES DAILY DIARY: Day 3 with Bridget Harpur
For her first Cannes Lions, Volkswagen Group Africa Head of Marketing Bridget Harpur navigates the heat (and rosé) like a seasoned professional. One thing that stands out for her is the South Africans. Competitors at home, one team at Cannes. Her diary is a reminder of what an incredible bunch of humans we are. Go Team SA 🇿🇦
CANNES DAILY DIARY: Day 3 with Tatiana Ndlovu
Nedbank Africa Regions Executive Head of Marketing Tatiana Ndlovu packs more into a single Cannes day than most people manage in a week. And we thought rosé on the terrace was exhausting. It's inspiring to see someone make the most of every opportunity this festival offers. If you've ever wondered what Cannes Lions really has to offer, this diary is for you.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Craft Award Results: June 2025
This month’s IDIDTHAT.co Craft Awards are in! With Roanna Williams, Chief Creative Officer at Boundless and Xander Vander, Editor at Strangelove at the helm, the bar was set high. The top duo who stole the spotlight this month for their work on Chicken Licken is director, Peter Pohorsky from Plank, for Direction and Werner Maritz for Cinematography. Bravo, team!
Craft Award Results: May 2025
This month’s IDIDTHAT.co Craft Awards were in excellent hands, judged by two of the industry’s finest: Sbu Sitole, Chief Creative Officer at The Odd Number, and director Zwelethu Radebe from Egg Films. A massive congratulations to this month’s top crafters, directors Sanaa Mothabisa from Sanaa Films and Zee Ntuli from Darling Films, for work that the judges thought stood out. Nice one gents!
Craft Award Results: April 2025
This month’s IDIDTHAT.co Craft Awards were in the expert hands of Melusi Tshabalala, Executive Creative Director at VML and Karien Cherry, Director at Giant Films. A big shoutout to Chloe Coetsee from Darling Films for taking home the top spot this month. Congrats, Chloe!
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.
The Best of Radio & Radio Craft in South Africa 2024
Step right up for South Africa’s finest in Radio & Radio Craft for 2024. Here, we’ve gathered the Loeries’ winning work in the Radio categories and the teams behind the work. If you’re looking for talent making a noise in audio 😌... you've found them.
The Best of Integrated Campaigns in South Africa 2024
We've spotlighted South Africa’s Best Integrated campaigns in 2024. View all the work and the talent behind the awards. This selection brings together all the winners from the Integrated categories recognised by the Loeries. These are the ideas that stood out, the talent that delivered, and the teams you’ll want to collaborate with on your next project.
The Best of Print & Print Craft in South Africa 2024
In this showcase we celebrate South Africa’s Best of Print & Print Craft in 2024 and feature the talent behind the work. Here we have gathered all the winners and the work in the Print categories awarded by the Loeries. Now you know who to work with next!























































