IDIDTHAT HOUSE will be back at the Loeries 2026
It’s a two-day meeting place where agencies, marketers, and production companies connect between seminars, masterclasses, and awards shows. Expect panel chats, food, drinks and good hangs, all powered by South African production companies.
o 8 & 9 OCTOBER
o THE ELECTRIC, 48 Canterbury Street, District Six, Cape Town
o Opens 9am – 8pm
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Will you be at the IDIDTHAT HOUSE Party this Loeries?
If you haven’t been tapped on the shoulder yet, you might want to start sending briefs to your favourite producer. Only our Production Partners hold the keys to the guest list and each company gets to invite their select crew of clients, collaborators, and co-conspirators.
IDIDTHAT creates the industry’s meeting place at The Loeries
What started as a wild idea to create a home for the industry at The Loeries, has become something truly special. This year, over 26 production companies and 6 leading brands have joined IDIDTHAT to build a space where the industry can come together.
Romance breaks the formula with director Nthato Mokgata
There is fresh blood at ROMANCE. Nthato Mokgata has stepped into commercial filmmaking, joining ROMANCE’s diverse lineup of directing talent. But, calling Nthato a director barely scratches the surface. From pioneering Pan African electronic music as Spoek Mathambo, to winning an Annie Award with his Disney short ‘Surf Sangoma’, and releasing his debut novel ‘Ghost in the Drum’, his work has always defied borders. Now he’s applying that distinctive voice to the world of advertising, opening new possibilities for South African creatives.
Director Christian Mangachena drops provocative fashion film ‘Big Queen on Small Street’
Sanaa Films’ director Christian Mangachena doesn’t play it safe. His work is raw, slice-of-life, and a little too close for comfort, which is exactly why it’s so damn exciting. He’s also an exciting commercial option, with an instinct for stories that feel lived-in rather than styled.
Box Nation takes South Africa’s homegrown motorsport, spinning, onto the global stage
Heritage is not just about those cultures we inherit but also those we create, the ones that rise from our streets and become part of our national identity. One of the most powerful of these is spinning, South Africa’s first homegrown motorsport and ‘Box Nation’ is turning this township-born sport into South Africa’s next global cultural export.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
IDIDTHAT Craft Awards November 2021
This month’s IDIDTHAT.co Craft Awards were judged by the biggest gifts under the tree; Kabelo Moshapalo, Chief Creative Officer Ogilvy Johannesburg and Tebza, Director at The Star Film Company. Thank you you festive tinselled treats! Congrats to our merry Best in Crafters Zee Ntuli from Darling Films and Greg Gray from Romance.
IDIDTHAT Craft Awards October 2021
This month's IDIDTHAT.co Craft Awards were judged by top industry veterans Tseliso Rangaka, CCO at FCB Joburg and Hellocomputer AND director at 0307, Kim Geldenhuys. Bumper month with 3 commercials being awarded the top spot. Congratulations to our Best-in-Crafters; Lebogang Rasethaba and Imraan Christian from Arcade, Greg Gray from Romance & Jason Fialkov from Bioscope Films.
IDIDTHAT Craft Awards September 2021
This month’s IDIDTHAT.co Craft Awards were judged by our very own industry royalty; Roanna Williams, Chief Creative Officer of Net#work BBDO and Bruno Bossi, Director and Owner of Carbon Films. Thank you our King and Queen, we are not worthy. Massive congratulations to our Best in Crafters; Director Zee Ntuli from Darling Films and DOP Fabian Vettiger.
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.
South Africa’s D&AD Winners 2021 (View the work)
IDIDTHAT showcases all the work that was awarded to our South African members at the recent D&AD Awards 2021 ⚡ Director Kim Gehrig might have received the President’s Award, but you are all our Kweens, congratulations!
South Africa’s Work to Watch: April 2021
This month we showcase the stand-out work that South African companies on IDIDTHAT are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and IDIDTHAT's Craft Awards. View the work and find out more about the companies who did it…
Ad of the Year 2020. All the Work and the Winners.
Congratulations to all the winners at last night's Creative Circle 'Ad of the Year’ awards. Here you can find all the winning work and the winning people who created it. Easy peasy, and it makes it that much easier to find the top people for your next project.