IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
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NEW: Find a DOP
NEW: Find a Colourist
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SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Five years at number one, why Marc Algranti still leads the music conversation
For five consecutive years, Loeries has ranked Marc Algranti as South Africa’s number one music supervisor. Five years people! In an industry that forgets quickly and moves on even faster, that kind of consistency doesn’t happen by accident. Instead, it happens because someone cares, deeply, about music, detail, relationship and getting it right.
Real-time Virtual Production Studio opens in Joburg, VRtuosus. Here’s what you need to know.
The brief says “sunset in the Alps.” The budget says “parking lot in Joburg.” It’s a tale as old as time in South African production. Enter VRtuosus, a Joburg-based film tech studio using real-time virtual production, already proven on major productions globally. Directors can now achieve visuals that are often only possible with Hollywood-level budgets, right here in Joburg. Ad world, it’s our time.
Thandeka Gilbert Said That. How the Work Gets Made: Inside the Creative Process
Thandeka Gilbert is an award-winning creative known for shaping culture, championing Black women in leadership, and making work that lives beyond the brief. Recognised at major shows and a jury member at Cannes Lions, Dubai Lynx, Loeries, Creative Circle, Bookmarks, and Pendoring, she pairs sharp instinct with serious craft. In this conversation, she shares what really happens between brief and final work, what she won’t compromise on, and why backing an idea, and each other, matters.
LittleBig director Rob Smith on big storytelling with restraint for ‘Safely Home’ campaign
Last year, more than 700 mothers in the Western Cape lost a child to road-related incidents. ‘Safely Home’, the campaign directed by LittleBig’s Rob Smith for Ogilvy Cape Town and the Western Cape Government, approaches that reality with restraint and care. While comedy may be Rob’s most visible calling card, this work shows his ability to handle big, emotionally complex stories with a measured, thoughtful approach.
Director Mark Strydom brings the lessons of Africa home to Robot
Just in time for Valentine’s Day, director Mark Strydom is making things official with Robot, joining the team for local representation and bringing experience shaped across Africa and international markets back home. For the past few years, Mark has deliberately been directing outside South Africa, leaning into work across Nigeria, Kenya, Mozambique, Ghana, India, the Middle East, and parts of Europe. Different pressures, different cultural nuances, but across every market one principle stayed the same for him, “If the work doesn’t feel real to the people watching it, it doesn’t land.”
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
IDIDTHAT Craft Awards November 2022
This month’s IDIDTHAT.co Craft Awards were judged by the very top of our Xmas wishlist; Grant Sithole, Chief Product Officer of Publicis Groupe Africa and Nicole Ackermann, Director at Romance. This was a particularly tough month to judge with a lot of stand-out work, but rising to the top is Paul Ward from Giant Films and Tristan Holmes from The Star Film Company.
IDIDTHAT Craft Awards October
This month’s IDIDTHAT.co Craft Awards were judged by the superbly talented all-seeing all-knowing oracles that are Jacquie Mullany, Creative Director at HelloFCB+ and Grant De Sousa, Director at They. Congratulations to Slim from Darling Films for his skillfully crafty work on Chicken Licken *clapping wildly.
IDIDTHAT Craft Awards September
This month’s IDIDTHAT.co Craft Awards were judged by Executive Creative Director at FCB Tian van den Heever and Animation & VFX Supervisor and Head of Production at Chocolate Tribe, Rob van den Bragt. Congratulations to the man, the myth, the legend himself, Greg Gray on nabbing this month's Best in Craft.
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.
South Africa’s Work to Watch – June to October 2021
Here we showcase South Africa's stand-out work. This is the work that was awarded by the Creative Circle and represents the best our country has to offer. Basically, if you don’t have these companies on speed dial for 2022, ag shame man.
South Africa’s Best in Digital – Loeries 2021
Here we showcase the best in Digital communications for the past year. This is the work that was awarded at the Loeries 2021. If you want to work with only the best in digital on your next project then throw away that phone book and look no further. We are all about making the process of sourcing the right talent for your project easier, which is exactly what we’ve done here. Find all awarded work in digital and the talented sexy nerds behind it.
IDIDTHAT Presents ‘SHE DID THAT’
SHE DID THAT is a female filmmaker's showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Director Samantha Nell from Gentlemen Films, Director Jabu Nadia Newman from Romance Films and Editor Itu Nomtshongwana from The Syndicate.