In a never-ending quest to keep you updated on all the impressive work that the industry is creating, we’ve created ‘They Did That’. Here we showcase all the latest work that agencies are most proud of and want to show off.
After an hour of chatting with Director TAKEZITO from Ola! Films we realised two things: One - we are incredibly out of touch with what is cool, and two - TAKEZITO is determined to accurately represent the youth market by creating iconic imagery that pushes African popular culture to new heights. This is a journey into directing that we did not see coming…yo! (At least we try okay)
This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…
Zipho Dlangamandla has hit the ground running as a director already showcasing thoughtful and well-crafted work. His disarming charisma, emotional intelligence and most importantly, his empathy makes him the kind of director/human we need more of, especially in our current climate. Caution: Onions were cut during this interview.
In just under a year, Director Alexa Wilson from Arcade Content has already built up quite a reputation as a versatile director. She takes us behind the scenes of her latest spots for MTN, Momentum and that viral Castle ad. Oh, there’s also a whole bunch of stuff about her lock picking skills, her potential as a harmonium player and her gruesome royal family history. It’s everything you really never knew you needed to know.
We caught up with Founder Louis Enslin on how rebranding as an Audio Agency has benefitted the Produce Sound clients in real life. He takes us through the work and those behind-the-scenes audio solutions that could be the key to unlocking the awards you have your eye on. Plus a whole lot of sound advice on sound…apologies.
We’ve put together a go-to list of all the iDidTht companies that won at Loeries 2019, basically a cheat sheet of all the sexiest companies, so now you know who to work with #ThankUsLater
Blacksmith Collective represents a team of over 500 specialists across various disciplines around the world, yip there’s even Elisavietta in Russia! And they’re all here, at your fingertips, waiting to liberate your agency’s creativity by making those wild and far too ambitious ideas, come to life.
Hold onto your highways Joburg, because Giant Films is unleashing their new offering – Giant95. Meet the latest team of filmmakers embracing the new South African film and creative landscape 🔥
‘They Did That’ is out! This is all the most recent work that South African agencies want to show off. We’ve credited all the iDidTht companies who worked on it so you know who’s even sexier to work with.
Fresh from winning at Cannes for the THIRD YEAR IN A ROW, Adam Howard from Howard Audio dishes on his latest collaboration with Joe Public United and Director Greg Gray. It’s everything you wanted to know about Chicken Licken’s Soul Sister campaign. C’mon girl, give it a read!💃💃💃
When The New York Times calls a local film ‘a near-virtuoso work’, you call up the near-virtuosos responsible and get the inside scoop. The brothers behind the audio company, Hey Papa Legend, opened up about their work on their critically acclaimed film and shared a harrowing tale about a Woolies mini-fillet...
South Africa ranked 9th in the top 10 countries shortlisted with 15 Pencils at D&AD. We’ve put together all the work and featured the companies that won. Pencil winners were announced on the 23rd of May 2019 and we couldn’t be prouder of Team South Africa! Congrats you beauties 🇿🇦🇿🇦🇿🇦
Director Nico Nyoni has worked on some of the toughest reality TV sets in the biz. After years of content directing with Let it Rain Films he’s now moving toward shooting content with agencies and we’ve never been more ready!
South Africa ranked 12th in the top 20 countries with 25 shortlists. We’ve put together all the work and featured the companies that received a finalist. Pencil winners will be announced on the 23rd of May 2019. Holding thumbs you sexy clever people you!
After a triumphant time spent in the long-form game, Norman Maake returns to the world of commercials and we couldn’t be happier to see his always-smiling face. We touch on everything from joining the esteemed team at Figment Films, his celeb-fueled career highlights, the success of his recent feature film and what makes him the contemporary South African Director to keep your eyes on. There’s also a bit about Kwaito guys, yup, it’s everything you didn’t know you needed to know.
(Updated: First Night of One Show Pencils Announced) We’ll be bringing you the One Show 2019 results and all of South Africa's winning work as they are announced on the 8th and 10th of May, in the meantime keep that celebratory bottle of tequila on ice. A Finalist has won either a Pencil or Merit award in the competition, so congrats you beautiful soon-to-be Pencil/Merit-wielding winners you!
Four Directors. Four short films. One "star".
We caught up with Executive Producer Nina van Rensburg and Director Lourens van Rensburg from 7Films about creating work with meaning, the changes they’ve adapted to in the industry and we get to meet the latest sexy addition to their Director squad.
Born to a Thai mother and an Indian father, Director Aadil Dhalech from Patriot Films, shares his beautiful personal story of finding his voice as a performance Director. For anyone who has ever gotten lost in those quiet ‘in-between’ spaces.