IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
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NEW: Find a DOP
NEW: Find a Colourist
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SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Kabeer Shaik joins Massīf and drops a powerful new NSRI spot
Massīf has officially signed cinematographer-turned-director Kabeer Shaik. Known across the industry for his strong visual language and collaborative chops behind the lens, Kabeer is now stepping into the director’s chair, and if his latest NSRI spot is anything to go by, he’s making quite the entrance.
So you want to start a Creative Agency?
In this interview, Roanna Williams shares the sparks and struggles behind starting her own shop, the culture she’s intent on building, and why the industry can’t afford to play it safe.
The Stormers breathe new life into South African sports advertising
The Stormers’ new commercial, ‘Breathe’, takes South African sports advertising on a very different route. Created by agency Bananas and Sunny Futures alongside director Anton Visser of Patriot, the ad plays as a rallying anthem from Cape Town to its team, with the city itself cast as the beating heart behind them. It positions Cape Town’s people as co-players, showing that when the Stormers run out, they carry the breath, energy, and spirit of the city with them.
It’s not you, it’s your treatment: How top ad Creatives pick their directors.
In this Q&A, Assaf Levy, one of South Africa’s top creative leaders, opens up about what makes a director “right” for a board and why the best scripts sometimes belong to specific voices. With over two decades in the game, a client list spanning Nike to Nedbank, lots of Chicken Licken inbetween and a trophy cabinet that includes wins at Cannes Lions, D&AD, One Show, and The Loeries (where he ranked as the 11th top ECD last year), Assaf has helped define Joe Public’s reputation for big human ideas.
AVIJOZI 2025: Where Creativity and Technology Meet – Under the Theme ‘Heart of Steel’
Now in its 4th edition, AVIJOZI continues its legacy as Africa’s premier free-access festival at the intersection of Film Production, AI, Animation, VFX, Interactive Tech, Gaming, Comics, and Content Development. Where creativity and technology meet. The 2025 theme, ‘Heart of Steel’, signals boldness in the face of change, speaking directly to creators navigating industry disruption and rapid technological transformation.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
IDIDTHAT Craft Awards March 2021
Congratulations to Paul Ward from Giant Films who was awarded Best in Craft by both our judges, Neo Mashigo, CCO of M&C Saatchi Group South Africa and Charmaine Greyling, Co-Founder and VFX Artist at Strangelove Studios.
IDIDTHAT Craft Awards February 2021
This month’s IDIDTHAT.co Craft Awards were judged by Thibedi Meso, ECD Partner at Brave Group and Trevor Clarence, Director and Partner at Your Girlfriend. Congratulations to Monde Gumede from The Rudeboy Collective and Ari Kruger from Sketchbook Studios on being awarded IDIDTHAT's Best in Craft.
IDIDTHAT Craft Awards Rankings 2020
The Official IDIDTHAT Craft Awards Rankings for 2020 are here. Every month IDIDTHAT teams up with the leaders in the production and ad industry to award the finest in South African film and production craft. These rankings showcase the best of the best in Film Production, Post Production, Music & Sound, Cinematography, Animation & VFX. Congratulations you beautiful clever people you!
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.
Radio: Creative Circle’s Ad of the Month winners in 2020. In the running for Ad of the Year.
We’ve tracked down all our IDIDTHAT members’ work that was awarded in Creative Circle’s ‘Radio & Audio’ category throughout 2020. Congratulations on being in the running for the coveted ‘Ad of the Year’ award on the 4th of March at the Virtual Ad of the Year Awards, boom! What campaign do YOU think deserves the title of South Africa’s best of the best?
‘They Did That’ December 2020. View South Africa’s New Work.
In a never-ending quest to keep you updated on all the impressive work that the industry is creating, we’ve created ‘They Did That’. Here we showcase all the latest work that agencies are most proud of and want to show off.
Creative Circle 2019 Annual Awards
You all should be pretty familiar with the Creative Circle Annual Award wins of 2019 by now, but have you seen the actual work that won and the real-life humans behind the creativity? Well, step right up folks. We’ve put together a showcase of all the winning work so you can find out more about who is creating the best of the best in South Africa as voted by the Creative Circle jury panel.