IDIDTHAT HOUSE will be back at the Loeries 2026
It’s a two-day meeting place where agencies, marketers, and production companies connect between seminars, masterclasses, and awards shows. Expect panel chats, food, drinks and good hangs, all powered by South African production companies.
o 8 & 9 OCTOBER
o THE ELECTRIC, 48 Canterbury Street, District Six, Cape Town
o Opens 9am – 8pm
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Five years at number one, why Marc Algranti still leads the music conversation
For five consecutive years, Loeries has ranked Marc Algranti as South Africa’s number one music supervisor. Five years people! In an industry that forgets quickly and moves on even faster, that kind of consistency doesn’t happen by accident. Instead, it happens because someone cares, deeply, about music, detail, relationship and getting it right.
Real-time Virtual Production Studio opens in Joburg, VRtuosus. Here’s what you need to know.
The brief says “sunset in the Alps.” The budget says “parking lot in Joburg.” It’s a tale as old as time in South African production. Enter VRtuosus, a Joburg-based film tech studio using real-time virtual production, already proven on major productions globally. Directors can now achieve visuals that are often only possible with Hollywood-level budgets, right here in Joburg. Ad world, it’s our time.
Thandeka Gilbert Said That. How the Work Gets Made: Inside the Creative Process
Thandeka Gilbert is an award-winning creative known for shaping culture, championing Black women in leadership, and making work that lives beyond the brief. Recognised at major shows and a jury member at Cannes Lions, Dubai Lynx, Loeries, Creative Circle, Bookmarks, and Pendoring, she pairs sharp instinct with serious craft. In this conversation, she shares what really happens between brief and final work, what she won’t compromise on, and why backing an idea, and each other, matters.
LittleBig director Rob Smith on big storytelling with restraint for ‘Safely Home’ campaign
Last year, more than 700 mothers in the Western Cape lost a child to road-related incidents. ‘Safely Home’, the campaign directed by LittleBig’s Rob Smith for Ogilvy Cape Town and the Western Cape Government, approaches that reality with restraint and care. While comedy may be Rob’s most visible calling card, this work shows his ability to handle big, emotionally complex stories with a measured, thoughtful approach.
Director Mark Strydom brings the lessons of Africa home to Robot
Just in time for Valentine’s Day, director Mark Strydom is making things official with Robot, joining the team for local representation and bringing experience shaped across Africa and international markets back home. For the past few years, Mark has deliberately been directing outside South Africa, leaning into work across Nigeria, Kenya, Mozambique, Ghana, India, the Middle East, and parts of Europe. Different pressures, different cultural nuances, but across every market one principle stayed the same for him, “If the work doesn’t feel real to the people watching it, it doesn’t land.”
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
IDIDTHAT Craft Awards January 2023
This month's IDIDTHAT.co Craft Awards were judged by two industry heavy-hitters, the honourable Suhana Gordhan, Executive Creative Director at Duke Group and Karien Cherry, Director at Giant Films. We bow down in your presence! Big congratulations to editing-maestro Saki Bergh from Left Post for taking Best in Craft for January!
IDIDTHAT Craft Awards December 2022
December 2022's IDIDTHAT.co Craft Awards results are in! What better way to begin the new year than with a throwback to some exceptional work from last year? December's Craft was judged by Chantelle dos Santos, Creative Director at Ogilvy JHB and Fausto Becatti, Director at Bioscope Films - we are not worthy, thank you. Congratulations to Karien Cherry from Giant Films for crafting those small moments that gave her this big win 🚀
IDIDTHAT Craft Awards November 2022
This month’s IDIDTHAT.co Craft Awards were judged by the very top of our Xmas wishlist; Grant Sithole, Chief Product Officer of Publicis Groupe Africa and Nicole Ackermann, Director at Romance. This was a particularly tough month to judge with a lot of stand-out work, but rising to the top is Paul Ward from Giant Films and Tristan Holmes from The Star Film Company.
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.
IDIDTHAT Presents ‘She Did That’ February 2022
SHE DID THAT is a female filmmakers showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Director Kit from Darling Films, Director Dani Hynes from Made Films and Director Rea Moeti from Platypus.
‘They Did That’ February 2022. View South Africa’s New Work.
In a never-ending quest to keep you updated on all the impressive work that the industry is creating, we’ve created ‘They Did That’. Here we showcase all the latest work that agencies are most proud of and want to show off.
IDIDTHAT Presents ‘She Did That’ January 2022
SHE DID THAT is a female filmmakers showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Director Nadezna Radcore from CAKE, Director Kyla Philander from Bioscope Films and Director Sam Sterling-Court from The Star Film Company.