Amisha Zanetti, Author at IDIDTHAT.co - Page 9 of 17

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About Amisha Zanetti

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So far Amisha Zanetti has created 321 blog entries.

Meet Capitol Collective with end-to-end production scaled the smart way

The main focus isn’t just the TV ad anymore. It’s every screen. Instagram, YouTube, digital billboards, stories, reels, square, widescreen, vertical. That’s where Capitol Collective thrives. They understand the new reality of advertising: campaigns don’t stop at the 30-second spot. The team is used to building entire ecosystems of content, from digital and social to billboards, stills, BTS and case studies, often shooting everything in parallel.

Amisha Zanetti2025-09-16T12:38:05+02:00September 16th, 2025|Categories: Capitol Collective Editorial, Editorial|Tags: Capitol Collective|

The Creative Process: How top ad minds come up with ideas.

Ranked the #1 Creative Director in Africa and the Middle East at The One Show 2024, Alex Goldberg is Creative Partner at Ogilvy Cape Town, overseeing Volkswagen, Audi, and Coronation. In this Q&A, he shares how ideas really happen inside the agency, what it takes to move a brand forward, and why trusting your gut (while pushing the craft) matters most.

Amisha Zanetti2025-09-16T14:56:18+02:00September 16th, 2025|Categories: Editorial, Ogilvy Editorial|Tags: Alex Goldberg, Ogilvy South Africa|

Craft Award Results: August 2025

This month’s IDIDTHAT.co Craft Awards were judged by two powerhouses who would walk through fire and still come out the other side with a cold beer in their hands, Thandeka Gilbert, Creative Director at McCann Joburg and Cindy Lee, (OSCAR-nominated) Director at The Star Film Company. Congratulations to Hayden Brown from 7 Films, Chloe Coetsee from Darling Films, and editor Warwick Allan from Mushroom Media. May the power of the craft be forever in your favour.

Amisha Zanetti2025-09-10T15:03:09+02:00September 10th, 2025|Categories: IDIDTHAT Craft Awards|Tags: 7 Films, Alan Irvin, Chloe Coetsee, Cindy Lee, Darling Films, James O’ Sullivan, Jason Fialkov, Lourens van Rensburg, Matthew Mole, McCann Joburg, Mushroom Media, Robot, Thandeka Gilbert, The Star Film Company, They, Warwick Allan|

Kabeer Shaik joins Massīf and drops a powerful new NSRI spot

Massīf has officially signed cinematographer-turned-director Kabeer Shaik. Known across the industry for his strong visual language and collaborative chops behind the lens, Kabeer is now stepping into the director’s chair, and if his latest NSRI spot is anything to go by, he’s making quite the entrance.

Amisha Zanetti2025-09-02T10:05:43+02:00September 1st, 2025|Categories: Editorial, Massïf Editorial|Tags: Kabeer Shaik, Massif|

So you want to start a Creative Agency?

In this interview, Roanna Williams shares the sparks and struggles behind starting her own shop, the culture she’s intent on building, and why the industry can’t afford to play it safe.

Amisha Zanetti2025-09-01T14:35:53+02:00September 1st, 2025|Categories: Boundless Editorial, Editorial|Tags: Boundless, Roanna Williams|

The Stormers breathe new life into South African sports advertising

The Stormers’ new commercial, ‘Breathe’, takes South African sports advertising on a very different route. Created by agency Bananas and Sunny Futures alongside director Anton Visser of Patriot, the ad plays as a rallying anthem from Cape Town to its team, with the city itself cast as the beating heart behind them. It positions Cape Town’s people as co-players, showing that when the Stormers run out, they carry the breath, energy, and spirit of the city with them.

Amisha Zanetti2025-08-29T09:23:03+02:00August 29th, 2025|Categories: Bananas Agency Editorial, Editorial, Patriot Editorial|Tags: Bananas, DHL Stormers, Patriot Films|

It’s not you, it’s your treatment: How top ad Creatives pick their directors.

In this Q&A, Assaf Levy, one of South Africa’s top creative leaders, opens up about what makes a director “right” for a board and why the best scripts sometimes belong to specific voices. With over two decades in the game, a client list spanning Nike to Nedbank, lots of Chicken Licken inbetween and a trophy cabinet that includes wins at Cannes Lions, D&AD, One Show, and The Loeries (where he ranked as the 11th top ECD last year), Assaf has helped define Joe Public’s reputation for big human ideas.

Amisha Zanetti2025-08-26T11:44:52+02:00August 26th, 2025|Categories: Editorial|Tags: Assaf Levy, Joe Public|

AVIJOZI 2025: Where Creativity and Technology Meet – Under the Theme ‘Heart of Steel’

Now in its 4th edition, AVIJOZI continues its legacy as Africa’s premier free-access festival at the intersection of Film Production, AI, Animation, VFX, Interactive Tech, Gaming, Comics, and Content Development. Where creativity and technology meet. The 2025 theme, ‘Heart of Steel’, signals boldness in the face of change, speaking directly to creators navigating industry disruption and rapid technological transformation.

Amisha Zanetti2025-08-13T11:55:47+02:00August 13th, 2025|Categories: Chocolate Tribe Editorial, Editorial|Tags: AVIJOZI, Chocolate Tribe|

It’s not you, it’s your treatment: How top ad Creatives pick their directors.

Steph van Niekerk, one of the most awarded creatives to come out of South Africa, takes us behind the scenes on how she and her team tackle one of the most crucial parts of the production process: selecting directors. From how she vets wishlists, what she looks for in a treatment, to the red flags that raise eyebrows, this is a must-read for any director who wants to get in the room and stay there.

Amisha Zanetti2025-08-25T12:56:15+02:00August 13th, 2025|Categories: Editorial|Tags: Steph van Niekerk, TBWA Hunt Lascaris|

Introducing Incommon Director Retang Sebeka

Incommon is the perfect home for Retang to direct the kind of work he’s become known for; quirky, story-driven, and beautifully framed. His style sits somewhere between cool and curious, with a voice that blends fashion sensibilities, cultural fluency, and a gently funny take on the world.

Amisha Zanetti2025-08-08T10:53:26+02:00August 8th, 2025|Categories: Editorial, Incommon Editorial|Tags: Incommon, Retang Sebeka|

Craft Award Results: July 2025

This month’s IDIDTHAT.co Craft Awards were judged by two industry powerhouses who know a thing or two about craft, Mbeu 'Snooze' Kambuwa, Executive Creative Director at Ogilvy South Africa and Grant De Sousa, Director at They. A huge round of applause to Bruno Bossi from Carbon Films and Marco Raposo de Barbosa for being recognised with Best in Craft. And of course, shoutout to the whole team that brought the KFC magic to life!

Amisha Zanetti2025-08-05T13:07:27+02:00August 5th, 2025|Categories: IDIDTHAT Craft Awards|Tags: 7 Films, Amr Singh, Arthur Neumeier, Bruno Bossi, Carbon Films, Eyeforce, FORT, Grant de Sousa, Lourens van Rensburg, Marco Raposo de Barbosa, Mbeu ‘Snooze’ Kambuwa, Ogilvy South Africa, Raphadu Maphoto, They|

Clear Angle Studios partners with local scanning company, Robot Air!

From Woman King to Mission: Impossible, South Africa has played host to big-budget international productions, lured by stunning landscapes, diverse locations, and competitive production costs. Now, Cape Town-based Robot Air has joined forces with the Pinewood-headquartered Clear Angle Studios, global leader in 3D capture services to bring world-class scanning technology and expertise to the region.

Amisha Zanetti2025-07-31T15:07:27+02:00July 31st, 2025|Categories: Editorial, Robot Air Editorial|Tags: Robot Air|

Marketer Spotlight: Behind the Craft with Suhayl Limbada, CMO of KFC Thailand

When KFC Thailand’s ‘Let There Be Cake’ picked up a Cannes Gold Lion for Film, it was a massive win for South Africa and proof of what’s possible when everyone is aligned in service of the craft. From marketer to agency to production, every decision pushed the idea further and raised the bar on execution. At the centre of it is Suhayl Limbada, a South African marketer with an instinct for strong ideas and a respect for the people who bring them to life.

Amisha Zanetti2025-07-31T15:34:06+02:00July 31st, 2025|Categories: Editorial, Marketer Spotlight|Tags: KFC, Suhayl Limbada|

Carbon Films signs director Kristy Snell

A world-class specialist in food, liquids, and beauty brings her international experience to South Africa by joining the Carbon Films team. Kristy Snell is known for her bright, highly technical work in Tabletop directing. She brings years of international experience and a body of big brand work that turns everyday products, from burgers to beauty serums, into moments of pure joy.

Amisha Zanetti2025-07-24T13:31:25+02:00July 24th, 2025|Categories: Carbon Films Editorial, Editorial|Tags: Carbon Films, Kristy Snell|

The Refinery Joburg is open and so is Liam Traynor’s Colour suite

The Refinery has landed in Joburg with a new fully kitted Bryanston studio offering top-tier colour, VFX, online and final mix under one roof. Connected to their Cape Town HQ, The Refinery Joburg is ready to deliver high-end finishing across commercials, branded content, long-form and music videos. Leading colour is Johannesburg-born Liam Traynor, bringing home experience from London, Europe and LA.

Amisha Zanetti2025-07-22T14:27:22+02:00July 22nd, 2025|Categories: Editorial, Refinery Editorial|

Craft Award Results: June 2025

This month’s IDIDTHAT.co Craft Awards are in! With Roanna Williams, Chief Creative Officer at Boundless and Xander Vander, Editor at Strangelove at the helm, the bar was set high. The top duo who stole the spotlight this month for their work on Chicken Licken is director, Peter Pohorsky from Plank, for Direction and Werner Maritz for Cinematography. Bravo, team!

Amisha Zanetti2025-07-11T09:27:02+02:00July 9th, 2025|Categories: IDIDTHAT Craft Awards|Tags: Boundless, Deliverance, Deliverance Post, Peter Pohorsky, Plank, Plank Films, Ricky Boyd, Roanna Williams, Strangelove, Werner Maritz, Xander Vander|

Marketer Spotlight: Behind the Craft with Grant Macpherson

If we’re going to interrupt someone’s day, it better be with something worth watching.” That line captures how Grant Macpherson approaches marketing and why KFC Africa keeps producing standout work. In this honest and insightful read, Grant shares what it really takes to make advertising people actually want to watch.

Amisha Zanetti2025-07-15T15:09:43+02:00July 3rd, 2025|Categories: Editorial, Marketer Spotlight|Tags: Grant Macpherson, KFC|

Cannes Lions 2025 wrap-up, the South African winners and the work

Yes, we know Cannes is over… but we’re not quite done talking about it. Here’s your full roundup of the week: the complete winners table, the work, and the companies that brought it home. You’ve inspired us all and reminded the world (and ourselves) what South Africans are capable of.

Amisha Zanetti2025-06-27T13:03:17+02:00June 27th, 2025|Categories: Cannes Lions 2025, Editorial, IDIDTHAT SHOWCASE|Tags: Bananas, Boundless, Carbon Films, Chocolate Tribe, Clockwork, Darling Films, Dentsu Creative South Africa, Dolph, Eyeforce, Giant Films, Howard Audio, Joe Public, M&C Saatchi Abel, Marc Algranti, Neto & Shookan, Ogilvy Johannesburg, Ogilvy South Africa, Plank Films, Post Modern, Pressure Cooker Studios, Run Jump Fly, Sinister Studios, Sterling Sound, Strangelove, TBWA Hunt Lascaris, VML South Africa|

Commercial director Imran Hamdulay joins The Star Film Company, now repped in Joburg

With a string of acclaimed projects and a cinematic approach to storytelling, director Imran Hamdulay has officially joined the roster at The Star Film Company. Imran brings a real sense of heart to everything he directs; his commercials feel deeply personal and undeniably South African. Hey Joburg, he lives in your hood now.

Amisha Zanetti2025-06-25T12:40:13+02:00June 25th, 2025|Categories: Editorial, Star Films Editorial|Tags: Imran Hamdulay, Star Films|

Live Updates: South Africa’s Winners & Shortlists at Cannes 2025

Cannes Lions 2025 is a wrap and what a special year it was for South Africa. This page has been your live hub for everything SA at Cannes, proudly in partnership with LITTLEBIG. From shortlist excitement to big-stage wins, this year SA did us proud! The work, the energy, the people (especially the people!)… South Africa showed up with heart and an undeniable presence. Scroll back to relive the magic, and thank you to everyone who flew the flag loudly and proudly on the global stage.

Amisha Zanetti2025-06-27T10:16:16+02:00June 21st, 2025|Categories: Cannes Lions, Cannes Lions 2025, Editorial|Tags: Cannes Lions 2025, LittleBig|

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