D&AD 2025, The Odd Number does SA proud with a Wood Pencil win
This year, South Africa brought home a Wood Pencil at the prestigious D&AD Awards and it went to The Odd Number for their powerful Salvation Army campaign. With thousands of entries from across the globe, getting awarded at D&AD is no small feat, so huge kudos to the team for flying the SA flag high!
WOOD PENCIL
Salvation Army
AWARDED:
Wood Pencil | Radio & Audio / Commercial Campaigns / 2025
ABOUT THE WORK
It is common custom for extended family members to thrift through your loved one’s wardrobe shortly after their dignified burial. The problems begin when the behaviour of these said family members destroy the reputation and high moral standing that your loved ones (Koko, Papa, Mama) took a lifetime to build.
Through the Salvation Army, the dignity of your loved ones can do lot more good long after they are gone. This winter; “don’t let your family ruin the memory of your family” – donate your loved ones’ garments and clothing items to the Salvation Army.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Bananas. An agency born for risk averse clients.
“The biggest risk you can take is to be ignored." That is the founding belief behind the new agency in town, Bananas. Leading with ‘mischief and meaning over money and metrics’, Bananas is founded by Saf Sindhi (former AMV BBDO creative and Ogilvy Creative Partner) and Justin Gomes (former FoxP2 founder) with multi-award winning, Sean Harrison, completing the creative trio as head of art.
Seats secured, Open Chair sends 15 South African women to Cannes
As part of this year’s Cannes Lions build-up, we’re celebrating a powerful initiative that’s all about access and representation. Open Chair, the platform founded by industry powerhouse Suhana Gordhan to uplift and connect women across the creative industry, successfully secured 15 passes for South African women through the festival’s global ERA Programme (Equity, Representation, and Accessibility).
Olamuk brings heart to the legacy of Mercedes-Benz in new docuseries
How do you tell the story of a brand that helped shape a town, generations of livelihoods, and an entire industry? If you’re the team at Olamuk, you do it with humanity, a lot of care and six beautifully crafted documentary portraits.
IDIDTHAT hosts South Africa’s first Cannes Predictions Screening
Last week we hosted our first-ever IDIDTHAT Cannes Predictions Night, bringing together agency creatives to celebrate South Africa's work entered into Cannes 2025. It was a night full of love, laughter, wristbands and world-class craft.
South Africa’s Cannes Predictions 2025
As the countdown to Cannes kicks off, the official IDIDTHAT.co Cannes Predictions are here! This is the South African work handpicked by our panel of judges as the strongest contenders to roar on the global stage. We asked them to view the work entered by South Africa into Cannes this year and choose the pieces they believe will turn heads in France. A massive shoutout to our judges Fran Luckin, Sbu Sitole, Roland Sweet, Danni Pinch, and Safaraaz Sindhi. Thank you for being absolute gold as always!
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
IDIDTHAT Craft Awards: April 2020
April's IDIDTHAT Craft Awards were judged by Director Greg Gray from Romance Films and Creative Partner / ECD at M&C Saatchi Abel, Jake Bester. Two 'Best in Craft' winners this month. Congratulations Katlego Baaitse from Burley Boys AND monde like the world from The Rudeboy Collective. Check out all the results here.
IDIDTHAT Craft Awards: March 2020
The March IDIDTHAT Craft Awards were judged by Executive Creative Director at FCB Joburg, Suhana Gordhan and Film Editor at Deliverance Post, Ricky Boyd. Congratulations to this month's legends, Helen & Kim from Motion City Films AND Gregg Baily from Figment Films, for winning Best in Craft.
IDIDTHAT Craft Awards: February 2020
IDIDTHAT Craft Awards just got a whole lot more judgy mcjudgerson. As of this month, we will have TWO judges independently selecting South Africa’s Best in Craft. February’s IDIDTHAT Craft Award’s top dogs are, drumroll please, Executive Creative Director at TBWA Hunt Lascaris, Kabelo Moshapalo and Executive Producer and Music Supervisor at Pulse Music, Marc Algranti. Congratulations to all the winners!
