D&AD 2025, The Odd Number does SA proud with a Wood Pencil win
This year, South Africa brought home a Wood Pencil at the prestigious D&AD Awards and it went to The Odd Number for their powerful Salvation Army campaign. With thousands of entries from across the globe, getting awarded at D&AD is no small feat, so huge kudos to the team for flying the SA flag high!
WOOD PENCIL
Salvation Army
AWARDED:
Wood Pencil | Radio & Audio / Commercial Campaigns / 2025
ABOUT THE WORK
It is common custom for extended family members to thrift through your loved one’s wardrobe shortly after their dignified burial. The problems begin when the behaviour of these said family members destroy the reputation and high moral standing that your loved ones (Koko, Papa, Mama) took a lifetime to build.
Through the Salvation Army, the dignity of your loved ones can do lot more good long after they are gone. This winter; “don’t let your family ruin the memory of your family” – donate your loved ones’ garments and clothing items to the Salvation Army.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Meet the 2025 IDIDTHAT Cannes Predictions Judges
South African creativity, your champions have arrived. Each year, we ask a panel of industry greats to review the SA work entered into Cannes Lions and select the pieces they believe could turn heads on the global stage. We’re proud to introduce our 2025 IDIDTHAT Cannes Predictions judges.
We’re back, baby! LITTLEBIG x IDIDTHAT team up for Cannes Lions 2025 coverage
The IDIDTHAT x LITTLEBIG Cannes coverage collab returns, and we couldn’t be prouder. Thanks to our partners at LITTLEBIG, we’re once again able to back South African creativity loudly and proudly. Follow us as we spotlight the work, the talent, and the gees that make our industry world-class.
Watch this space, director Ying-Poi De Lacy touches down at Spitfire
Spitfire’s newest signing is no stranger to the craft, with a decade of experience, Director Ying-Poi joins the production house with momentum. And if you ask EP Liesl Lategan Kyriakou, this one was written in the stars.
South Africa’s D&AD Work & Winners 2025
This year, South Africa brought home a Wood Pencil at the prestigious D&AD Awards and it went to The Odd Number for their powerful Salvation Army campaign. With thousands of entries from across the globe, getting awarded at D&AD is no small feat, so huge kudos to the team for flying the SA flag high!
Flying Fish gave a guy a billboard. Gentlemen Films’ Jono Hall made it a whole thing.
Comedy chaos, community drama, and a very big billboard in a very small yard. Flying Fish’s latest spot has all the ingredients of a “Surprisingly Good” mockumentary. Brought to life by Joe Public and directed by Jono Hall from Gentlemen Films, the hilariously escalating ad puts performance and tone front and centre.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
IDIDTHAT Craft Awards: January 2020
We’re sliding into 2020 with the first IDIDTHAT.co Craft Awards for the year. And who better to kick things off than Black River FC’s Executive Creative Director, Roanna Williams. With over twenty years of industry experience and the trophy cabinet to back it up, we couldn’t think of anyone more suited for the position. Thank you Roanna, as always, we are not worthy!
IDIDTHAT Craft Awards Rankings 2019
Every month I DID THAT team up with ad industry leaders to award the finest in South African film and production craft. It’s now our honour to share with you the Official I DID THAT Craft Awards Rankings 2019. These truly were the best of the best in the industry in Film Production, Post Production, Music & Sound, Animation & Special Effects. Congratulations you beautiful clever people you!
Best in Film Craft: December 2019
We’re not quite done with 2019 yet! December’s iDidTht Craft Awards were judged by the bearded beauty himself, Ryan McManus. Apart from being the Regional CCO at VMLY&R South Africa and on the Creative Circle EXCO, Ryan has been recognised at Cannes, D&AD, Loeries, One Show, ADC, Effies, NYF and often on the streets. Thank you, Ryan, you gorgeous clever creative you!
