IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
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SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
And the Oscar Shortlist goes to Director Cindy Lee from Star Films, a masterpiece!
[Editor’s note: Since publication, Cindy Lee’s short film The Last Ranger has advanced from the Oscar shortlist to an official nomination!] There is a handful of directors that our industry turns to when they have a really meaty narrative script, and Star Films’ Cindy Lee is undoubtedly among them. Her short film The Last Ranger is a heartbreaking masterpiece. It is compelling, gut-wrenching, and beautifully crafted, earning its well-deserved spot on the 2025 Oscar shortlist.
A Decade On… 10 Reflections of a CEO
Nosipho Maketo-van den Bragt, CEO and co-founder of Chocolate Tribe, shares 10 reflections from her journey leading a creative studio for the past decade. From embracing change to celebrating wins, her insights are a must-read for aspiring entrepreneurs and industry leaders alike.
Behind the scenes, 7 Films and Steve Tyler send a BMW to space to launch Dreamdrive.co.za
“We set out to send South Africa’s beloved Gusheshe into space,” says Steve Tyler, founder of DreamDrive.co.za. After months of planning and one high-stakes, 2-hour-50-minute flight, Steve and 7 Films overcame freezing temperatures and strict weight limits to pull off this ambitious mission. Here's how.
Director Bevan Cullinan mines comedy gold for Spar’s viral Christmas campaign
When it comes to comedy in advertising, few directors in South Africa understand the craft like Together Films’ Bevan Cullinan. His latest Christmas commercial for Spar, created with TBWA Durban, is packed with British humour, hilarious local insights, and viral appeal, the 3-minute spot is a comedic gem. Go Bevan!
Grab the tissues, Agency 99c, 7 Films and Checkers deliver another Christmas miracle
For the second year running, Checkers, agency 99c, and production company 7 Films have crafted a Christmas campaign that doesn’t just pull at your heartstrings, it tugs with both hands. Following the success of their previous Christmas campaign, this year’s takes to the skies with a Checkers Sixty60 branded aeroplane delivering the gift of togetherness.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
IDIDTHAT Craft Awards June 2024
This month's IDIDTHAT.co Craft Awards were judged by the illustrious judgy-McJudgersons Steph van Niekerk, ECD at TBWA Hunt Lascaris and Anton Visser, Director at Patriot Films. A standing ovation goes to Thina Zibi from Giant Films and Zee Ntuli from Darling Films for taking home Best in Craft for June.
IDIDTHAT Craft Awards May 2024
This month’s IDIDTHAT.co Craft Awards were judged by the man who can pull off a cap like no other, Kabelo Moshapalo, Chief Creative Officer at Ogilvy South Africa and the person with the coolest name in the industry, Xander Vander, Editor & Co-Founder at Strangelove. Congratulations to Greg Gray from Romance and Marc Algranti from Marc Algranti Music for taking home Best in Craft for May for your work on Nedbank.
IDIDTHAT Craft Awards April 2024
This month’s IDIDTHAT.co Craft Awards were judged by our forever reigning queens Juliet Honey, Creative Director at TBWA Hunt Lascaris and Justine Puren-Calverley, Director at FirstPencil. We bow in awe because wow, this was a particularly tough month with some really strong work! Chicken Licken takes it! Congratulations to the team behind the spot Dave ‘Legs of Thunder’ Mgijimi.
IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.
South Africa’s One Show Work & Winners
It’s time for The One Show results everyone! When we heard South Africa had 21 finalists this year we damn near Black Eyed Pea’d ourselves and exclaimed ‘Boom Boom Pow’. Now it’s great to see this incredible work convert. Congratulations to all of you! With over 50 countries and regions around the world entering, this is big for South Africa. Well done.
South Africa’s D&AD Work and Winners 2023
The 61st D&AD took place on 24th & 25th May 2023 in London. The Awards incorporate more than 40 categories judged by nearly 400 of the world’s leading creatives. Below you can view all the South African work that brought home those coveted Pencils and the talent behind the work. Y’all make us damn proud *group hug*
‘Work to Watch’ May 2023
Welcome to the ‘Work to Watch’ winners showcase for the first quarter of 2023, awarded by the Creative Circle. Here you can view all the work by our IDIDTHAT members and the names behind the work. Congratulations to all of you beauties!!