IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
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SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Adam Howard uses Cell C’s office basement to create new sonic branding
Known to some as “Mister Music Man” or “King of the Jingle,” few people geek out over sound and sonic branding quite like Adam Howard. With Gold Loeries, multiple Clios, and 15 years as one of the top-ranked composers in the country, it’s no surprise he was asked by agency Joe Public to flex his audio branding expertise, this time for Cell C’s full sonic rebrand.
South African team creates a buzz with KFC Thailand’s ‘Cake’ ad. BTS with Director Bruno Bossi of Carbon Films
What happens when the world starts turning into cake? A South African team has the industry buzzing about the latest KFC Thailand commercial, not just for its originality but for its impeccable craft. Directed by Bruno Bossi from Carbon Films and conceptualised by the newly launched local agency Bananas. We sat down with Bruno to go behind the scenes.
Ola! Films Turns 18, Director Amy Allais talks choreography, kids, and the name that got away
Founders Amy Allais and Olivia Leitch launched Ola! Films 18 years ago, shaping it into one of South Africa’s top production companies. With a growing roster of talent and a new international service department, Amy reflects on their journey, her career as a director, and how she still wishes they called it Leotard Films.
Butterfly Films reboots – leaner, smarter, more powerful
Butterfly Films was born in the post-TVC world, where navigating challenging budgets became part of their DNA, says Co-Founder and Executive Producer Felix Seuffert. With 15 years of global advertising production experience, they continue to thrive on this resourceful mindset.
And the Oscar Shortlist goes to Director Cindy Lee from Star Films, a masterpiece!
[Editor’s note: Since publication, Cindy Lee’s short film The Last Ranger has advanced from the Oscar shortlist to an official nomination!] There is a handful of directors that our industry turns to when they have a really meaty narrative script, and Star Films’ Cindy Lee is undoubtedly among them. Her short film The Last Ranger is a heartbreaking masterpiece. It is compelling, gut-wrenching, and beautifully crafted, earning its well-deserved spot on the 2025 Oscar shortlist.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
South Africa’s Craft Awards August 2024
This month’s IDIDTHAT.co Craft Awards were judged by perfectly equal parts demure and brat, Nkgabiseng Motau, Chief Creative Officer at Think Creative Africa and Ernest Nkosi, Director at Mogul Pictures. Congrats to Justice Mukheli from Romance for taking home the top spot this month. Well done mister!
IDIDTHAT Craft Awards July 2024
This month's IDIDTHAT.co Craft Awards were judged by Jeanine Vermaak, Integrated Creative Director at Joe Public United and Imraan Christian, Director at Egg Films. Thank you for lending us your time and expertise you legends! A big round of applause, fistbumps and some extra woohooing for Hayden Brown from 7 Films and Ernest Nkosi from Mogul Pictures who are taking away top honours this month!
IDIDTHAT Craft Awards June 2024
This month's IDIDTHAT.co Craft Awards were judged by the illustrious judgy-McJudgersons Steph van Niekerk, ECD at TBWA Hunt Lascaris and Anton Visser, Director at Patriot Films. A standing ovation goes to Thina Zibi from Giant Films and Zee Ntuli from Darling Films for taking home Best in Craft for June.
IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.
The Best of Film & Film Craft in South Africa 2024
Welcome to the first in a series of showcases celebrating the very best South African work in 2024. Our first showcase is the Best of Film & Film Craft awarded by the Loeries. Here we spotlight the best local talent making moving pictures. Save their names!
South Africa’s Cannes Predictions 2024
IDIDTHAT is kicking off our countdown to The Cannes Lions Festival of Creativity with South Africa’s Cannes Predictions! We’ve brought together a team of creative heavyweights to view the work entered by South Africa into Cannes this year and choose the work they think will turn heads. A massive shoutout to our judges Fran Luckin, Steph van Niekerk, Roland Sweet, and Xolisa Dyeshana – thank you for being absolute gold as always!
South Africa’s D&AD Work & Winners 2024
Since the announcement of the 62nd D&AD Awards late last week, our dedicated hamsters have been curating a showcase of the brilliant work behind the results. Here are the exceptionally talented South Africans who brought home the Pencils — now you know who to collaborate with next. Congratulations to these beauties for making us proud!