IDIDTHAT HOUSE will be back at the Loeries 2026
It’s a two-day meeting place where agencies, marketers, and production companies connect between seminars, masterclasses, and awards shows. Expect panel chats, food, drinks and good hangs, all powered by South African production companies.
o 8 & 9 OCTOBER
o THE ELECTRIC, 48 Canterbury Street, District Six, Cape Town
o Opens 9am – 8pm
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Bananas. An agency born for risk averse clients.
“The biggest risk you can take is to be ignored." That is the founding belief behind the new agency in town, Bananas. Leading with ‘mischief and meaning over money and metrics’, Bananas is founded by Saf Sindhi (former AMV BBDO creative and Ogilvy Creative Partner) and Justin Gomes (former FoxP2 founder) with multi-award winning, Sean Harrison, completing the creative trio as head of art.
Seats secured, Open Chair sends 15 South African women to Cannes
As part of this year’s Cannes Lions build-up, we’re celebrating a powerful initiative that’s all about access and representation. Open Chair, the platform founded by industry powerhouse Suhana Gordhan to uplift and connect women across the creative industry, successfully secured 15 passes for South African women through the festival’s global ERA Programme (Equity, Representation, and Accessibility).
Olamuk brings heart to the legacy of Mercedes-Benz in new docuseries
How do you tell the story of a brand that helped shape a town, generations of livelihoods, and an entire industry? If you’re the team at Olamuk, you do it with humanity, a lot of care and six beautifully crafted documentary portraits.
IDIDTHAT hosts South Africa’s first Cannes Predictions Screening
Last week we hosted our first-ever IDIDTHAT Cannes Predictions Night, bringing together agency creatives to celebrate South Africa's work entered into Cannes 2025. It was a night full of love, laughter, wristbands and world-class craft.
South Africa’s Cannes Predictions 2025
As the countdown to Cannes kicks off, the official IDIDTHAT.co Cannes Predictions are here! This is the South African work handpicked by our panel of judges as the strongest contenders to roar on the global stage. We asked them to view the work entered by South Africa into Cannes this year and choose the pieces they believe will turn heads in France. A massive shoutout to our judges Fran Luckin, Sbu Sitole, Roland Sweet, Danni Pinch, and Safaraaz Sindhi. Thank you for being absolute gold as always!
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
IDIDTHAT Craft Awards: March 2020
The March IDIDTHAT Craft Awards were judged by Executive Creative Director at FCB Joburg, Suhana Gordhan and Film Editor at Deliverance Post, Ricky Boyd. Congratulations to this month's legends, Helen & Kim from Motion City Films AND Gregg Baily from Figment Films, for winning Best in Craft.
IDIDTHAT Craft Awards: February 2020
IDIDTHAT Craft Awards just got a whole lot more judgy mcjudgerson. As of this month, we will have TWO judges independently selecting South Africa’s Best in Craft. February’s IDIDTHAT Craft Award’s top dogs are, drumroll please, Executive Creative Director at TBWA Hunt Lascaris, Kabelo Moshapalo and Executive Producer and Music Supervisor at Pulse Music, Marc Algranti. Congratulations to all the winners!
IDIDTHAT Craft Awards: January 2020
We’re sliding into 2020 with the first IDIDTHAT.co Craft Awards for the year. And who better to kick things off than Black River FC’s Executive Creative Director, Roanna Williams. With over twenty years of industry experience and the trophy cabinet to back it up, we couldn’t think of anyone more suited for the position. Thank you Roanna, as always, we are not worthy!
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.
Work to Watch: July 2018
This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…
Work to Watch: June 2018
This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…
Work to Watch: April 2018
This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…