IDIDTHAT HOUSE will be back at the Loeries 2026
It’s a two-day meeting place where agencies, marketers, and production companies connect between seminars, masterclasses, and awards shows. Expect panel chats, food, drinks and good hangs, all powered by South African production companies.
o 8 & 9 OCTOBER
o THE ELECTRIC, 48 Canterbury Street, District Six, Cape Town
o Opens 9am – 8pm
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
The impossible task of defining Dan Mace’s JOE* Films
Ten years into building JOE*, Founder and Director, Dan Mace, has just finished editing a video that tries to make sense of it all. The highs, the lows, the ambition, the missteps, the learning. At the same time, his latest work for Checkers, created with 99c, has landed, giving the industry a clear example of where that decade of experimentation has led…spoiler… viral hit after viral hit, that’s where!
WISH I IDID THAT: May / June / July / August 2025
We all know the feeling when a piece of work drops and you think, “Damn, I wish I did that.” Instead of pretending we’re above it, we decided to lean in and turn those envy tingles into something worth celebrating. So we gathered some of South Africa’s sharpest creative minds, handed them some of the best work agencies have released over the last few months, and asked them to pick the pieces they wish they did. Here’s to giving credit where it’s due and maybe inspiring a little healthy jealousy along the way.
Spitfire at 13, a production company that grew up its own way
Thirteen years is a long time in advertising. It’s even longer in production. Which is why Spitfire’s teenage birthday lands with real weight: a fresh reel, a wall of awards, a new generation of women coming up through the ranks, and some of its strongest creative years to date.
Robin de Jager, the Triple Story Content director behind the film heating up the South African film industry
Before the local industry had even seen a frame, Robin de Jager’s new film ‘Lil_ith’ was already making noise internationally. It premiered at the Oscar- and BAFTA-qualifying Odense International Film Festival and QFest St. Louis, a rare feat for a South African indie, especially one made entirely by bootstrap grit and obsessive care. Combine that with his growing commercial portfolio and the production backing of Triple Story Content, and it’s exactly why Robin should be on your director radar.
New energy at Eyeforce. Fresh showreel, new website, and photographer Alex Kibble joins the roster
Eyeforce has launched a new showreel and website, marking a refreshed chapter for the production company. The reel pulls together some of their latest work, a reminder of the adventure, authenticity, sport and craft the team has become known for. It also arrives alongside the announcement of photographer Alex Kibble joining the roster.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
IDIDTHAT Craft Awards July 2022
This month's IDIDTHAT.co Craft Awards were judged by Group Executive Creative Director at King James Nkanyezi Masango and Director at Bioscope Films, Hylton Tannenbaum. Huge congrats to the super talented Cindy Lee and Zee Ntuli on sashaying away with July's Best in Craft, we are not worthy!
IDIDTHAT Craft Awards June 2022
This month's IDIDTHAT.co Craft Awards were judged by Jabulani Sigege, Executive Creative Director at Machine_ and Justice Mukheli, Director at Romance. Congratulations to directors Thina Zibi from Hello Circus and Tebza from The Star Film Company who will be strutting into the second half of 2022 a whole Craft Award sexier.
IDIDTHAT Craft Awards May 2022
This month's IDIDTHAT.co Craft Awards were judged by Mohlalefi Lentsoane, Executive Creative Director at M&C Saatchi Abel (JHB) and Mfundo Mkhize, Director at The Star Film Company. Congratulations to Kyla Philander and Fausto Becatti walking away with May's Craft Awards. We don't know what they put in the water at Bioscope Films (maybe Corona and Espolōn Tequila??) but it's working!
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.
South Africa’s Best in Film – Loeries 2021
This showcase features South Africa's best in creativity and production in the category film. This is the work that was awarded at the Loeries 2021. Wanna work with the best in South Africa for your next project? Look no further. Exactly like sliced bread, IDIDTHAT is all about making your life easier, minus the carbs. We’ve featured all the awarded work and the talent behind it so you can find the best person for your next project. Pleasure!
South Africa’s Best in Print, Outdoor and Live Events – Loeries 2021
Here we showcase the best-of-the-best in Print, Outdoor and Live Events in South Africa. Slaying barriers to collaboration wherever we see them, this showcase will help you find your next dream team. This work was awarded at the Loeries 2021 and features the cream of the crop in creativity and production. We have listed all the work and also the talent behind the work, now you know who to work with!
South Africa’s Best in Radio – Loeries 2021
We’ve put together this showcase of the very best-of-the-best radio commercials in South Africa. Much like what the Louvre has done for art, this showcase is doing for advertising, that is the truth people! This work was awarded at the Loeries earlier this year and now it's your cheat sheet to use all year round to quickly find out who’s doing the best work in the country and who to hit up for your next project.