Amisha Zanetti, Author at IDIDTHAT.co

I DID THAT Guest Judge: Jake Bester

IDIDTHAT JUDGE JAKE BESTER PARTNER & ECD M&C SAATCHI ABEL SOUTH AFRICA JUDGE'S BIO Right now Jake has the pleasure of overseeing the creative output of M&C Saatchi [...]

Amisha Zanetti2025-12-15T13:57:41+02:00December 15th, 2025|Categories: IDIDTHAT JUDGE|Tags: Jake Bester|

I DID THAT Guest Judge: Toni Hughes

IDIDTHAT JUDGE TONI HUGHES ECD INDEPENDANT SOUTH AFRICA JUDGE'S BIO An art-geek student turned part-nerd coder turned 3D animator turned creative leader, Toni “Poni” Hughes brings over 20 [...]

Amisha Zanetti2025-12-15T15:36:25+02:00December 15th, 2025|Categories: IDIDTHAT JUDGE|Tags: Toni Hughes|

Spitfire at 13, a production company that grew up its own way

Thirteen years is a long time in advertising. It’s even longer in production. Which is why Spitfire’s teenage birthday lands with real weight: a fresh reel, a wall of awards, a new generation of women coming up through the ranks, and some of its strongest creative years to date.

Amisha Zanetti2025-12-09T14:50:28+02:00December 8th, 2025|Categories: Editorial, Spitfire Editorial|Tags: Spitfire Films|

Craft Award Results: November 2025

Another month, another round of work that made our judges sit up a little straighter. For the November IDIDTHAT Craft Awards, we handed the reins to two heavyweights: Suhana Gordhan, Chief Creative Officer at LoveSong, and multiple-time Best in Craft winner Hayden Brown, director and cinematographer at 7 Films. After sifting through the country’s sharpest craft, they crowned this month’s Best in Craft: Thina Zibi from Triple Story Content and Zee Ntuli from Darling Films. Congrats on the top spot, you two, beautifully done.

Amisha Zanetti2025-12-05T11:45:25+02:00December 5th, 2025|Categories: IDIDTHAT Craft Awards|Tags: 7 Films, Amelia Cohen, Darling Films, Hayden Brown, LoveSong, Patriot Films, Post Modern, Priest, Thina Zibi, Triple Story Content, William Kalmer, Zee Ntuli|

Robin de Jager, the Triple Story Content director behind the film heating up the South African film industry

Before the local industry had even seen a frame, Robin de Jager’s new film ‘Lil_ith’ was already making noise internationally. It premiered at the Oscar- and BAFTA-qualifying Odense International Film Festival and QFest St. Louis, a rare feat for a South African indie, especially one made entirely by bootstrap grit and obsessive care. Combine that with his growing commercial portfolio and the production backing of Triple Story Content, and it’s exactly why Robin should be on your director radar.

Amisha Zanetti2025-11-27T10:03:47+02:00November 27th, 2025|Categories: Editorial, Triple Story Content Editorial|Tags: Robin de Jager, Triple Story Content|

New energy at Eyeforce. Fresh showreel, new website, and photographer Alex Kibble joins the roster

Eyeforce has launched a new showreel and website, marking a refreshed chapter for the production company. The reel pulls together some of their latest work, a reminder of the adventure, authenticity, sport and craft the team has become known for. It also arrives alongside the announcement of photographer Alex Kibble joining the roster.

Amisha Zanetti2025-11-19T11:24:55+02:00November 19th, 2025|Categories: Editorial, Eyeforce Editorial|Tags: Alex Kibble, Eyeforce|

Using AI footage for broadcast

Your Girlfriend director Morgan Dingle has officially broken the seal, weaving Al-generated footage into the closing moments of his new Tropika ad. We chatted to him about the process.

Amisha Zanetti2025-11-17T14:53:50+02:00November 17th, 2025|Categories: Editorial|Tags: Linda Bogle, Morgan Dingle, Your Girlfriend|

Craft Award Results: October 2025

This month’s IDIDTHAT.co Craft Awards saw creative firecrackers Saf Sindhi, Founder & CCO at Bananas South Africa and Slim, Director at Darling Films, on judging duty. A standing ovation for directors Hayden Brown from 7 Films and Katlego Baaitse from Spitfire Films, both came in swinging and walked off with the month’s highest honours.

Amisha Zanetti2026-01-16T14:15:12+02:00November 6th, 2025|Categories: IDIDTHAT Craft Awards|Tags: 7 Films, Bananas South Africa, Darling Films, Gentlemen Films, Giant Films, Greg Rom, Hayden Brown, Katlego Baaitse, Kyla Philander, Saf Sindhi, Slim, Spitfire Films|

So you want to start a Creative Consultancy?

After two decades in big agencies, leading creative work for brands like Coca-Cola, Nando’s, and USAID, and collecting a trail of Loeries, Pendorings, One Show and D&AD awards along the way, Suhana Gordhan did something unexpected. Trading the machinery of big agencies for something more intimate and intentional, she launched a creative consultancy, LoveSong. In this conversation, she shares the honest reality of starting from scratch and learning your worth. If you've ever thought about going independent, this one's for you.

Amisha Zanetti2025-11-06T10:03:13+02:00November 6th, 2025|Categories: Editorial|Tags: LoveSong, Suhana Gordhan|

Ko.Kreate, the women creating space for women of colour to lead

When two creatives from Retroviral, Koketso Masisi and Kgothatso Maditse, looked around the industry, they saw brilliant women of colour doing groundbreaking work, but too often, those voices weren’t in the rooms where change was being shaped. So they built their own. That’s the spirit behind Ko.Kreate’s ‘Women Shaping 2025’ event this November, a gathering that celebrates women redefining the industry.

Amisha Zanetti2025-11-06T09:06:06+02:00November 6th, 2025|Categories: Editorial|Tags: Ko.Kreate|

[PODCAST] Bigger, Better, Awarded: How to build case studies that actually win. With Fran Luckin, Khensani Nobanda, Kabelo Moshapalo and Xolisa Dyeshana

When four South African respected jury presidents sit down together, you listen. Between them, they’ve presided over Cannes Lions, Loeries, Dubai Lynx, and the IAB Bookmark Awards - shaping what the world calls “award-winning work.” At this year’s IDIDTHAT HOUSE, inside the Nedbank Loft at Loeries Fringe 2025, this powerhouse panel brought together Fran Luckin (CCO, VML South Africa), Khensani Nobanda (Group Executive: Marketing & Corporate Affairs, Nedbank Group), Kabelo Moshapalo (CCO, Ogilvy), and Xolisa Dyeshana (CCO, Joe Public).

Amisha Zanetti2025-11-04T15:26:14+02:00November 4th, 2025|Categories: Editorial, Loeries|Tags: Fran Luckin, IDIDTHAT HOUSE, IDIDTHAT HOUSE PODCAST, Joe Public, Kabelo Moshapalo, Khensani Nobanda, Nedbank, Ogilvy South Africa, VML South Africa, Xolisa Dyeshana|

[PODCAST] Future Proof: what will a winning production company look like in the age of AI? With Jarred Cinman, Alexa Wilson, Stuart Stobbs, and Shane Jacobs

Budgets are shrinking. Deadlines are gasping for air. And AI? It’s not knocking on production’s door, it’s already moved in, rearranged the furniture, and started editing the showreel. At this year’s IDIDTHAT HOUSE (Loeries Fringe), inside the Nedbank Loft, we hosted Future Proof: a brutally honest panel asking the question everyone in production is quietly panicking about. What will it take for a South African production company to still exist, and thrive, in 2027?

Amisha Zanetti2025-11-04T14:53:33+02:00November 4th, 2025|Categories: Editorial, Loeries|Tags: Alexa Wilson, Darling Films, GotBot AI, IDIDTHAT HOUSE, IDIDTHAT HOUSE PODCAST, Jarred Cinman, MonkeyDonkey Creative AiGency, Shane Jacobs, Stuart Stobbs, VML South Africa|

[PODCAST] The Great Debate: To in-house or not to in-house production with Colin Howard, Kathi Jones, Peter Little and Monareng Makwetla

When agencies start building their own production arms (think Prodigious, Hogarth and beyond) it raises the question everyone in the industry’s been whispering: what happens to South Africa’s independent production companies? Are in-house models the sleek, efficient future of advertising… or are they quietly dismantling the craft that made our work world-class?

Amisha Zanetti2025-11-04T14:54:01+02:00November 4th, 2025|Categories: Editorial, Loeries|Tags: Colin Howard, Egg Films, IDIDTHAT HOUSE, IDIDTHAT HOUSE PODCAST, Kathi Jones, Monareng Makwetla, Peter Little, Publicis Groupe Africa, Triple Story Content|

[PODCAST] Client Hot Seat: How marketers really assess creative, briefs and production partners with Bridget Harpur, Grant Macpherson, Tebogo Motsepe and Star Kachisa

Ever wondered what really happens when your script lands in a marketer’s inbox? What makes them sit up, what makes them stall, and what sends your big idea straight to the bin? At this year’s IDIDTHAT HOUSE, inside the Nedbank Loft at Loeries Fringe 2025, we flipped the script and put the marketers in the hot seat. Moderated and joined by Tebogo Motsepe (Executive Head: Marketing Strategy, Nedbank), the panel pulled zero punches as Grant Macpherson (CMO, KFC South Africa), Bridget Harpur (Head of Marketing, Volkswagen Group Africa), and Star Kachisa (Head of Marketing, Spotify Sub-Saharan Africa) revealed how ideas really get judged behind closed doors.

Amisha Zanetti2025-11-04T15:24:47+02:00November 4th, 2025|Categories: Editorial, Loeries|Tags: Bridget Harpur, Grant Macpherson, IDIDTHAT HOUSE, IDIDTHAT HOUSE PODCAST, KFC South Africa, Nedbank, Spotify, Star Kachisa, Tebogo Motsepe, Volkswagen Group Africa|

Will you be at the IDIDTHAT HOUSE Party this Loeries?

If you haven’t been tapped on the shoulder yet, you might want to start sending briefs to your favourite producer. Only our Production Partners hold the keys to the guest list and each company gets to invite their select crew of clients, collaborators, and co-conspirators.

Amisha Zanetti2025-10-07T16:08:12+02:00October 7th, 2025|Categories: Editorial|Tags: Loeries 2025|

IDIDTHAT creates the industry’s meeting place at The Loeries

What started as a wild idea to create a home for the industry at The Loeries, has become something truly special. This year, over 26 production companies and 6 leading brands have joined IDIDTHAT to build a space where the industry can come together.

Amisha Zanetti2025-10-07T16:14:46+02:00October 7th, 2025|Categories: Editorial|Tags: Loeries 2025|

Craft Award Results: September 2025

This month’s IDIDTHAT.co Craft Awards were judged by two of our industry's royalty, Danni Pinch, ECD at Accenture Song and independent Director, Thina Zibi. Congrats to the top dogs this month, Bruno Bossi from Carbon Films and Zee Ntuli from Darling Films, drinks on you at the Loeries!

Amisha Zanetti2025-10-07T18:11:30+02:00October 7th, 2025|Categories: IDIDTHAT Craft Awards|Tags: 7 Films, Alex Smillie, Bananas, Bruno Bossi, Carbon Films, Danni Pinch, Darling Films, Lourens van Rensburg, Pressure Cooker Studios, The Star Film Company, Thina Zibi, Tristan Holmes, Zee Ntuli|

Romance breaks the formula with director Nthato Mokgata

There is fresh blood at ROMANCE. Nthato Mokgata has stepped into commercial filmmaking, joining ROMANCE’s diverse lineup of directing talent. But, calling Nthato a director barely scratches the surface. From pioneering Pan African electronic music as Spoek Mathambo, to winning an Annie Award with his Disney short ‘Surf Sangoma’, and releasing his debut novel ‘Ghost in the Drum’, his work has always defied borders. Now he’s applying that distinctive voice to the world of advertising, opening new possibilities for South African creatives.

Amisha Zanetti2025-10-02T13:05:47+02:00October 2nd, 2025|Categories: Editorial, ROMANCE Editorial|Tags: Nthato Mokgata|

Director Christian Mangachena drops provocative fashion film ‘Big Queen on Small Street’

Sanaa Films’ director Christian Mangachena doesn’t play it safe. His work is raw, slice-of-life, and a little too close for comfort, which is exactly why it’s so damn exciting. He’s also an exciting commercial option, with an instinct for stories that feel lived-in rather than styled.

Amisha Zanetti2025-09-30T15:14:23+02:00September 30th, 2025|Categories: Editorial|Tags: Christian Mangachena, Sanaa Films|

MISS NG PIECE proves Bananas on a winning streak with KFC

With their latest KFC Thailand commercial, ‘MISS NG PIECE’, they show how the collaboration between Bananas, KFC Thailand, and Carbon Films’ director Bruno Bossi is fast becoming a streak of standout work. The team turns the simple launch of six collectable Baby Saunders figurines into a funny and cinematic story about the very human frustration of being just one short of a complete set.

Amisha Zanetti2025-09-22T13:56:10+02:00September 22nd, 2025|Categories: Bananas Agency Editorial, Editorial|Tags: Bananas|

About Amisha Zanetti