The Best of Design in South Africa 2024
Want more than just a fancy stick man from your designer? You’ve come to the right showcase. This is all the best South African work in the category Design for 2024 awarded by the Loeries.
The Best of Radio & Radio Craft in South Africa 2024
Step right up for South Africa’s finest in Radio & Radio Craft for 2024. Here, we’ve gathered the Loeries’ winning work in the Radio categories and the teams behind the work. If you’re looking for talent making a noise in audio 
... you've found them.
The Best of Integrated Campaigns in South Africa 2024
We've spotlighted South Africa’s Best Integrated campaigns in 2024. View all the work and the talent behind the awards. This selection brings together all the winners from the Integrated categories recognised by the Loeries. These are the ideas that stood out, the talent that delivered, and the teams you’ll want to collaborate with on your next project.
The Best of Print & Print Craft in South Africa 2024
In this showcase we celebrate South Africa’s Best of Print & Print Craft in 2024 and feature the talent behind the work. Here we have gathered all the winners and the work in the Print categories awarded by the Loeries. Now you know who to work with next!
Behind the scenes, 7 Films and Steve Tyler send a BMW to space to launch Dreamdrive.co.za
“We set out to send South Africa’s beloved Gusheshe into space,” says Steve Tyler, founder of DreamDrive.co.za. After months of planning and one high-stakes, 2-hour-50-minute flight, Steve and 7 Films overcame freezing temperatures and strict weight limits to pull off this ambitious mission. Here's how.
Craft Award Results: November 2024
This month’s IDIDTHAT.co Craft Awards were judged by the beauties Peter Little, Chief Creative Officer at Publicis Groupe Africa, and Tessa Ford, Owner & Editor at Tessa Ford Post. Big congratulations to directors Karien Cherry from Giant Films & Anton Visser from Patriot Films, true industry giants and patriots in their own right!
Grab the tissues, Agency 99c, 7 Films and Checkers deliver another Christmas miracle
For the second year running, Checkers, agency 99c, and production company 7 Films have crafted a Christmas campaign that doesn’t just pull at your heartstrings, it tugs with both hands. Following the success of their previous Christmas campaign, this year’s takes to the skies with a Checkers Sixty60 branded aeroplane delivering the gift of togetherness.
Rising Director Koketso Matabane joins Carbon Films
Carbon Films has announced the signing of rising director Koketso Matabane to their roster. With a sharp eye for clever, idea-driven work and a knack for storytelling shaped by five years in the Joburg creative and film scene, Koketso is already making her mark. She recently directed a campaign for MTN which among her other work caught the eye of Carbon Films, which she now calls home.
Year one done, Fam Films share insights on their people-first approach
In under a year, Fam Films, led by founders Aadil Dhalech and Mpho Twala, has delivered nine major campaigns, working nonstop between Jozi, Cape Town, and Nairobi, with a talented team that includes Jess Schipper, Hallie Haller, Gcobisa Yako, and newly-signed director Fhathuwani Mukheli.
Help Editor Leon Visser in his fight against Cancer
Leon Visser, the editor behind GAIA, DONKERBOS, and more, is battling Hodgkin’s Lymphoma and needs a bone marrow transplant. If his work has touched you, please consider supporting him.
Jessie Zinn joins Bioscope Films, releases impeccably crafted global brand film for Sonnenglas
Bioscope Films officially welcomes director Jessie Zinn, fresh off her IDIDTHAT Best of Craft win for Sonnenglas. Her first job with Bioscope. The spot was shot exclusively at dusk and dawn over an eight-day journey across South Africa and Eswatini, capturing the beauty of light for the solar brand.
The Best of Film & Film Craft in South Africa 2024
Welcome to the first in a series of showcases celebrating the very best South African work in 2024. Our first showcase is the Best of Film & Film Craft awarded by the Loeries. Here we spotlight the best local talent making moving pictures. Save their names!
Craft Award Results: October 2024
This month’s IDIDTHAT.co Craft Awards were judged by Sibs Zihle, Creative Director at Ogilvy South Africa, and Monde Gumede, Director at SHIBOBO! A massive shoutout to director Jessie Zinn from Bioscope Films and freelance director Royd Ringdahl for taking home Best of Craft.
Editor Nic Goodwin brings dream brief to life for Egg Films and Black Crown
Senior editor and Syndicate founder Nic Goodwin’s latest work for Black Crown, in collaboration with Egg Films’ director Lebogang Rasethaba, highlights Nic’s talent for elevating storytelling through sharp, nuanced (and really cool) editing. This was a dream brief he took full advantage of.
Director Peri launches a super kind of new production company
Known for his comedy and performance chops and keen eye for the visual, director Peri is spreading his wings with Superkind. The latest Cape Town-based full-service production company is rooted in an affinity for collaboration and a vision to bring a fresh approach to every project.
Tessa Ford Post’s 14-year commitment to creativity
Tessa Ford Post is synonymous with high-end post-production in South Africa. Beyond big-budget campaigns, they’re a creative-first, approachable team, taking on projects of all sizes.
The Odd Number named Independent Agency of the Year at the Loeries 2024
At this year's Loeries, The Odd Number claimed the title of Independent Agency of the Year. This accolade highlights the agency's exceptional contributions to advertising and its commitment to innovation and excellence in the industry.
Sidelsky joins the flock
Egg Films has signed Canadian-based director Marc Sidelsky, bringing his cinematic style and subversive humor to South Africa. Known for his deadpan, bone-dry wit, Marc now has a creative home for his bold storytelling at Egg Films, where he’ll be available for local agency work.
Joe Public named Agency of the Year at The Loerie Awards 2024
Joe Public proudly took to the stage at the 46th annual Loerie Awards in Cape Town as Agency of the Year. Joe Public Cape Town, Durban, Johannesburg, and their clients bagged 35 of the sought-after birds, including five wins with production partners Romance Films, Darling Films and Post Modern.
Ogilvy brings 19 Loeries home with its clients at the 2024 awards
Ogilvy enjoyed wins on both nights of the Loeries this year, with 19 Loeries in total for clients including Volkswagen SA, KFC, The City of Cape Town, Carling Black Label and Doom. Work was celebrated across a wide number of categories including; Direct, Film, Integrated, Radio, Activations and various industry craft categories.