Hungry Films director Juniper recently wrapped one of the most ambitious car campaigns we’ve seen in a while. The brief? Shoot nine Mercedes vehicles, deliver six hero 30-second spots for AMG, four retail ads, and a truckload of extra content. It all had to be done in just five days. For sixteen different regions. And she made it look good.
South Africa’s creative scene made a strong showing at this year’s One Show, bringing home two Bronze Pencils, three Silver, and 13 Merits. Congrats to the teams at Joe Public, TBWA\Hunt Lascaris, Carbon Films, Darling Films, Dash Digital, Post Modern, Sterling Sound, and newly launched agency Bananas! Here you can view all the awarded work and the brilliant talent behind it.
Our ad industry is pivoting at warp speed. Creativity’s under pressure, tech is rewriting the rules, and uncertainty is the only certainty… cue the tiny violins. Or listen to Blacksmith. Their new showreel's intention is to inspire others to simply keep creating.
In South Africa, gun violence is so normalised it hardly makes the news. That’s why M&C Saatchi Abel and Gun Free South Africa decided to do something radical: propose a bulletproof playground. Biometric access. Panic buttons. 24/7 surveillance. All to protect kids from stray bullets while they try to, you know, play.
Released over Mother’s Day weekend, ‘Moms Need Moms Too’, is the new spot PrettyNeat produced to officially launch director Maxime Davenport on their roster. In the film Maxime explores the invisible, unrelenting weight of motherhood, the kind that doesn’t really get posted to Instagram. But this one did and in just a few days, it struck a chord, racking up over 70,000 views on PrettyNeat’s profile.
This month’s IDIDTHAT.co Craft Awards were in the expert hands of Melusi Tshabalala, Executive Creative Director at VML and Karien Cherry, Director at Giant Films. A big shoutout to Chloe Coetsee from Darling Films for taking home the top spot this month. Congrats, Chloe!
After nearly two decades lighting up sets from London to Los Angeles, crafting cinematic commercials, fashion films, and music videos director Craig Moore is back on home turf. Now based in Cape Town, Craig has rejoined the ranks at ROBOT, the creative machine he co-founded with Executive Producer Liam Johnson, and he’s bringing the heat to South Africa’s creative scene.
South Africa’s telco advertising is having a moment. M&C Saatchi Abel’s new brand platform for MTN, ‘Today We Make Moves’, is a rallying cry for more authentic, emotionally resonant work in the sector and it launches with an ad that does exactly that.
Focusing on honing her craft by directing big-scale Netflix productions across genres over the past two years, Darling Films’ Director Kit is now bringing all that experience back to commercial sets full-time. We’ve pulled together a few standout scenes that show just how much range and muscle she’s built. Welcome back to Ad Land, Kit, we missed you!
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Chicken Licken ads have become creative benchmarks in our industry. And leading the charge is CEO and Head of Marketing Chantal Sombonos–Van Tonder, who runs one of South Africa’s most iconic fast food brands with instinct, guts, and a deep love for storytelling.
The One Show has revealed its 2025 finalists, and South Africa again shows up with 18 for the second year in a row. Finalists include local agencies and production companies: Joe Public, TBWA\Hunt Lascaris, Bananas, Promise, Carbon Films, and Enpower Trading. These finalists await the final Pencil decisions, which will be announced during Creative Week in New York on May 15. All finalists will win Gold, Silver, Bronze Pencils or Merits. Go team SA!
How does an athlete keep going when the world tells her not to? How does she get up, again and again, with walls of judgment, headlines, and hate standing in her way? OMO's latest commercial directed by Fam Films’ Aadil Dhalech breaks away from the conventions of traditional washing powder ads to ask those questions through the real, raw story of Caster Semenya.
Blacksmith has built a reputation for loving big edgy ideas. For them there has to be edge. We caught up with Diogo Mendonça (Co-founder) to reflect on Blacksmith’s 9 year journey creating and adapting with the curve.
Chicken wins again! This month’s IDIDTHAT.co Craft Awards were judged by Chantelle Dos Santos, Creative Director at Joe Public and Gale Maimane, Director at Darling Films. Congrats to Zee Ntuli from Darling Films and Evi Katz from Left Post Productions for taking home the top spot this month for their KFC ad.
It’s here; The Official IDIDTHAT Craft Awards Rankings for 2024. Every month IDIDTHAT teams up with leaders in the ad and production industry to award the finest in South African film and production craft. These truly are the best of the best in the industry in Film Production, Post Production, Cinematography, Music & Sound, Animation & Visual Effects in South Africa.
Mushroom Media celebrates 21 years in the industry with the launch of their new sexy Cape Town facilities in Longkloof Studios. With seamlessly connected offices in Joburg and Cape Town, they’re bringing top-tier one-stop post-production cross-country.
Simpleman+ is what happens when you combine Simpleman’s global production experience with director Mark Middlewick's international storytelling instincts to make work that’s proudly South African and globally competitive.
Rappers, skaters, designers, metalheads, toymakers and nail pimps all come together in Sam Coleman’s electric new anthem for KFC and agency Ogilvy South Africa.
As Nedbank’s Group Executive for Marketing & Corporate Affairs, Khensani Nobanda is a firm believer in the power of well-crafted creativity. She backs ideas that are not only socially impactful but beautifully executed, like Nedbank Youth X The Class of ‘76, which won Best in Craft for Direction in IDIDTHAT’s Craft Awards last year. Here’s 5-minutes with Khensani Nobanda.