This month’s IDIDTHAT.co Craft Awards brought together two powerhouse judges: Neema Nouse, Integrated Creative Director at The Odd Number, and Dani Hynes, Director and Founder of Love Films. And they both agreed – Best of Craft this month goes to Karien Cherry from Giant Films.
This month’s IDIDTHAT.co Craft Awards were judged by our esteemed poultry enthusiasts Nkanyezi Masango, CCO at DENTSU CREATIVE and Cindy Lee, Director at The Star Film Company. Yes, chicken reigned supreme this month as Greg Gray from ROMANCE, Adam Bentel from KrewKut & Elben Schutte feat. Martin Bergeaud from Pressure Cooker Studios clucked their way to glory 🐔🏆 Congratulations to ruling the roost team!🐣👑
Director Sandulela Asanda, who recently joined Osu Creative Productions, has wasted no time making her mark. The release of her latest commercial for AfriSam not only validates Executive Producer Simoné Bobo’s initial instinct in recognising Sandulela’s talent as a performance and comedy director but also underscores her ability to collaborate with actors and non-actors alike. With a blend of humour, irreverence, and an innate understanding of youth culture, Sandulela proves herself to be a true force on the Osu roster.
Executive Producer and Founder of Osu Creative Productions, Simoné Bobo, has made her directing debut. ‘Play with Power’ is a short film created in support of the female Springbok rugby team. The film has been awarded the BEST Audio Visual Content Short Film at this year’s Hollard Sports Industry Awards (that’s like the Loeries for the sports world ya’ll). Not many people get to launch their directing careers with awarded work, but this is Simoné Bobo, and honestly, we would expect nothing less.
Osu Creative Productions’ director Yoza Mnyanda is definitely in the driving seat for the latest car commercial for Mini Cooper. Bringing her vibrant style, aesthetic and Gen Z perspective, Yoza has directed an unpretentiously cool spot about sustainability. Considering she is only in her second year as a commercial director, we have to say, if this is the quality of work coming from newbie filmmakers in our industry, we’re in good hands.
Industry renowned film director Jonathan Parkinson has joined the Osu Creative team to launch PHI 3.0. Previous iterations of the PHI creative concept saw Jonathan co-direct with director Nicole Ackermann (PHI 1.0) for 3 years and then Matshepo Maja (PHI 2.0) for 3 years. PHI 3.0 will now take on a slightly different shape, where Jonathan will be collaborating with the Osu talent to broaden their creative offering.
This month's IDIDTHAT.co Craft Awards were judged by top industry veterans Tseliso Rangaka, CCO at FCB Joburg and Hellocomputer AND director at 0307, Kim Geldenhuys. Bumper month with 3 commercials being awarded the top spot. Congratulations to our Best-in-Crafters; Lebogang Rasethaba and Imraan Christian from Arcade, Greg Gray from Romance & Jason Fialkov from Bioscope Films.
Director Yoza Mnyanda and photographer Michelle Perkins recently became part of the Osu family and brought with them a refreshing wave of creative intelligence. Their agile, collaborative and daring approach within their respective disciplines, made them an obvious fit to the Osu way of working. Here's what you need to know.
Osu might have only recently opened their doors to the industry, but their goals are already fully fledged. If your agency is looking for integrated production solutions from a team passionate about creating culturally nuanced work and accelerating positive transformation in the industry, then step right up you sexy thing!
