IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Director Jabu Newman from Romance speaks to (not at!) Gen Z in sexual health campaign
Jabu Newman’s latest campaign #ForeverWena is an unashamed, unafraid story about sexual health and choice. Cementing her reputation as a director who is fluent in speaking to the youth, Jabu has crafted a portrait of South Africa’s Gen Zs that feels unique, personal and genuine. Showcasing a stunning range of sexuality and sexual exploration, the campaign #ForeverWena is a celebration of sexual diversity with zero judgement or shame, AMEN!
‘A nimble bunch of over-achievers,’ it’s about time you meet LittleBig
Established in 2003 LittleBig is a full-service video production and activation company that, we think, has been flying under people’s radar for far too long. It had us baffled that these guys were bringing home top international awards for South Africa over the past few years (hello Gold Cannes Lions) yet we weren’t seeing their name in the headlines. So, we made a point to get to know the team and find out more about what they do behind the scenes to get onto the main stage at Cannes.
Howard Audio sweeps the floor with FOUR Creative Circle Annual Awards, leading the charge in audio
The Creative Circle Annual Awards might be done but the taste of the win is still fresh in the air at Howard Audio, and for good reason. The team were the audio force behind 4 awards, including winning FIRST in the Integrated Campaign category, FIRST in the Radio and Audio campaign category, First in the Mza'taal category and SECOND in the Digital category. Massive congrats to Adam Howard and his team – always pushing the standards of audio in South Africa!
Cake celebrates three years of magic with a deck of personalised tarot cards
Proving that their creativity isn’t restricted to the ad world, the team at Cake decided to celebrate three years of commercial-making magic with a set of personalised tarot cards. YES PLEASE! Each card represents work Cake has pulled off in it’s third year and tells a little story about the concept while linking to the video, genius, you don’t even have to be psychic to enjoy them.
Spitfire boosts its talent roster with the arrival of director Paul Ramaema
Spitfire has welcomed director Paul Ramaema to its roster, solidifying the production company’s reputation for fostering young gifted talent. Paul’s work ranges from car commercials to music videos and comedy performance spots; a great fit for a production company that embraces multi-talented directors.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
IDIDTHAT Craft Awards July 2022
This month's IDIDTHAT.co Craft Awards were judged by Group Executive Creative Director at King James Nkanyezi Masango and Director at Bioscope Films, Hylton Tannenbaum. Huge congrats to the super talented Cindy Lee and Zee Ntuli on sashaying away with July's Best in Craft, we are not worthy!
IDIDTHAT Craft Awards June 2022
This month's IDIDTHAT.co Craft Awards were judged by Jabulani Sigege, Executive Creative Director at Machine_ and Justice Mukheli, Director at Romance. Congratulations to directors Thina Zibi from Hello Circus and Tebza from The Star Film Company who will be strutting into the second half of 2022 a whole Craft Award sexier.
IDIDTHAT Craft Awards May 2022
This month's IDIDTHAT.co Craft Awards were judged by Mohlalefi Lentsoane, Executive Creative Director at M&C Saatchi Abel (JHB) and Mfundo Mkhize, Director at The Star Film Company. Congratulations to Kyla Philander and Fausto Becatti walking away with May's Craft Awards. We don't know what they put in the water at Bioscope Films (maybe Corona and Espolōn Tequila??) but it's working!
IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.
‘They Did That’ February 2022. View South Africa’s New Work.
In a never-ending quest to keep you updated on all the impressive work that the industry is creating, we’ve created ‘They Did That’. Here we showcase all the latest work that agencies are most proud of and want to show off.
IDIDTHAT Presents ‘She Did That’ January 2022
SHE DID THAT is a female filmmakers showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Director Nadezna Radcore from CAKE, Director Kyla Philander from Bioscope Films and Director Sam Sterling-Court from The Star Film Company.
South Africa’s Work to Watch – June to October 2021
Here we showcase South Africa's stand-out work. This is the work that was awarded by the Creative Circle and represents the best our country has to offer. Basically, if you don’t have these companies on speed dial for 2022, ag shame man.