D&AD 2025, The Odd Number does SA proud with a Wood Pencil win
This year, South Africa brought home a Wood Pencil at the prestigious D&AD Awards and it went to The Odd Number for their powerful Salvation Army campaign. With thousands of entries from across the globe, getting awarded at D&AD is no small feat, so huge kudos to the team for flying the SA flag high!
WOOD PENCIL
Salvation Army
AWARDED:
Wood Pencil | Radio & Audio / Commercial Campaigns / 2025
ABOUT THE WORK
It is common custom for extended family members to thrift through your loved one’s wardrobe shortly after their dignified burial. The problems begin when the behaviour of these said family members destroy the reputation and high moral standing that your loved ones (Koko, Papa, Mama) took a lifetime to build.
Through the Salvation Army, the dignity of your loved ones can do lot more good long after they are gone. This winter; “don’t let your family ruin the memory of your family” – donate your loved ones’ garments and clothing items to the Salvation Army.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
The Stormers breathe new life into South African sports advertising
The Stormers’ new commercial, ‘Breathe’, takes South African sports advertising on a very different route. Created by agency Bananas and Sunny Futures alongside director Anton Visser of Patriot, the ad plays as a rallying anthem from Cape Town to its team, with the city itself cast as the beating heart behind them. It positions Cape Town’s people as co-players, showing that when the Stormers run out, they carry the breath, energy, and spirit of the city with them.
It’s not you, it’s your treatment: How top ad Creatives pick their directors.
In this Q&A, Assaf Levy, one of South Africa’s top creative leaders, opens up about what makes a director “right” for a board and why the best scripts sometimes belong to specific voices. With over two decades in the game, a client list spanning Nike to Nedbank, lots of Chicken Licken inbetween and a trophy cabinet that includes wins at Cannes Lions, D&AD, One Show, and The Loeries (where he ranked as the 11th top ECD last year), Assaf has helped define Joe Public’s reputation for big human ideas.
AVIJOZI 2025: Where Creativity and Technology Meet – Under the Theme ‘Heart of Steel’
Now in its 4th edition, AVIJOZI continues its legacy as Africa’s premier free-access festival at the intersection of Film Production, AI, Animation, VFX, Interactive Tech, Gaming, Comics, and Content Development. Where creativity and technology meet. The 2025 theme, ‘Heart of Steel’, signals boldness in the face of change, speaking directly to creators navigating industry disruption and rapid technological transformation.
It’s not you, it’s your treatment: How top ad Creatives pick their directors.
Steph van Niekerk, one of the most awarded creatives to come out of South Africa, takes us behind the scenes on how she and her team tackle one of the most crucial parts of the production process: selecting directors. From how she vets wishlists, what she looks for in a treatment, to the red flags that raise eyebrows, this is a must-read for any director who wants to get in the room and stay there.
Introducing Incommon Director Retang Sebeka
Incommon is the perfect home for Retang to direct the kind of work he’s become known for; quirky, story-driven, and beautifully framed. His style sits somewhere between cool and curious, with a voice that blends fashion sensibilities, cultural fluency, and a gently funny take on the world.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
IDIDTHAT Craft Awards June 2021
This month's IDIDTHAT.co Craft Awards were judged by our fearless leaders, Executive Creative Director of Joe Public United, Megan Perks and Owner, Composer and Engineer of Howard Audio, Adam Howard. Thank you for your service to this country. Not only are you heroes to us, but to all your fellow South Africans. To Talya Galasko from Sketchbook Studios and Kyle Lewis from Egg Films, congratulations on being awarded Best in Craft, truly the highest honour in all the land, we salute you.
IDIDTHAT Craft Awards May 2021
May's IDIDTHAT.co Craft Awards were judged by Creative Director at Ogilvy JHB, Safaraaz Sindhi and Director and Co-owner at Patriot Films, Anton Visser. Shantay, you stay to Ross Garrett from Darling Films and Ari Kruger from Sketchbook Studios, our Best in Craft icons for May.
IDIDTHAT Craft Awards April 2021
This month’s IDIDTHAT.co Craft Awards were judged by the legendary Suhana Gordhan, ECD at Duke and Director Greg Rom from Gentlemen Films. Congratulations to Carbon Films, They and Sinister Studios - this month's epic 3 company win and a ménage à trois of craft excellence!
