D&AD 2025, The Odd Number does SA proud with a Wood Pencil win
This year, South Africa brought home a Wood Pencil at the prestigious D&AD Awards and it went to The Odd Number for their powerful Salvation Army campaign. With thousands of entries from across the globe, getting awarded at D&AD is no small feat, so huge kudos to the team for flying the SA flag high!
WOOD PENCIL
Salvation Army
AWARDED:
Wood Pencil | Radio & Audio / Commercial Campaigns / 2025
ABOUT THE WORK
It is common custom for extended family members to thrift through your loved one’s wardrobe shortly after their dignified burial. The problems begin when the behaviour of these said family members destroy the reputation and high moral standing that your loved ones (Koko, Papa, Mama) took a lifetime to build.
Through the Salvation Army, the dignity of your loved ones can do lot more good long after they are gone. This winter; “don’t let your family ruin the memory of your family” – donate your loved ones’ garments and clothing items to the Salvation Army.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
MISS NG PIECE proves Bananas on a winning streak with KFC
With their latest KFC Thailand commercial, ‘MISS NG PIECE’, they show how the collaboration between Bananas, KFC Thailand, and Carbon Films’ director Bruno Bossi is fast becoming a streak of standout work. The team turns the simple launch of six collectable Baby Saunders figurines into a funny and cinematic story about the very human frustration of being just one short of a complete set.
Meet Capitol Collective with end-to-end production scaled the smart way
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The Creative Process: How top ad minds come up with ideas.
Ranked the #1 Creative Director in Africa and the Middle East at The One Show 2024, Alex Goldberg is Creative Partner at Ogilvy Cape Town, overseeing Volkswagen, Audi, and Coronation. In this Q&A, he shares how ideas really happen inside the agency, what it takes to move a brand forward, and why trusting your gut (while pushing the craft) matters most.
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So you want to start a Creative Agency?
In this interview, Roanna Williams shares the sparks and struggles behind starting her own shop, the culture she’s intent on building, and why the industry can’t afford to play it safe.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
IDIDTHAT Craft Awards September 2021
This month’s IDIDTHAT.co Craft Awards were judged by our very own industry royalty; Roanna Williams, Chief Creative Officer of Net#work BBDO and Bruno Bossi, Director and Owner of Carbon Films. Thank you our King and Queen, we are not worthy. Massive congratulations to our Best in Crafters; Director Zee Ntuli from Darling Films and DOP Fabian Vettiger.
IDIDTHAT Craft Awards August 2021
This month’s IDIDTHAT.co Craft Awards were judged by the most beautiful of all spring blossoms; Chief Creative Officer at TBWA\Hunt Lascaris, Peter Khoury and Director & Co-owner at They Shoot Films, Alan Irvin. Congratulations Fausto Becatti from Bioscope Films & Ross Garrett from Darling Films for being such incredible Crafty McCraftersons!
IDIDTHAT Craft Awards July 2021
This month’s IDIDTHAT.co Craft Awards were judged by our very own winter warmers, Chief Creative Officer of Draftline JNB, Neo Segola and Partner and Director at The Rudeboy Collective, Mpho Twala. Congratulations to the red-carpet-ready Greg Rom from Gentlemen Films and Ian Gabriel from Giant Films on being awarded Best of Craft.
