D&AD 2025, The Odd Number does SA proud with a Wood Pencil win
This year, South Africa brought home a Wood Pencil at the prestigious D&AD Awards and it went to The Odd Number for their powerful Salvation Army campaign. With thousands of entries from across the globe, getting awarded at D&AD is no small feat, so huge kudos to the team for flying the SA flag high!
WOOD PENCIL
Salvation Army
AWARDED:
Wood Pencil | Radio & Audio / Commercial Campaigns / 2025
ABOUT THE WORK
It is common custom for extended family members to thrift through your loved one’s wardrobe shortly after their dignified burial. The problems begin when the behaviour of these said family members destroy the reputation and high moral standing that your loved ones (Koko, Papa, Mama) took a lifetime to build.
Through the Salvation Army, the dignity of your loved ones can do lot more good long after they are gone. This winter; “don’t let your family ruin the memory of your family” – donate your loved ones’ garments and clothing items to the Salvation Army.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
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If you haven’t been tapped on the shoulder yet, you might want to start sending briefs to your favourite producer. Only our Production Partners hold the keys to the guest list and each company gets to invite their select crew of clients, collaborators, and co-conspirators.
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IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
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IDIDTHAT Craft Awards November 2021
This month’s IDIDTHAT.co Craft Awards were judged by the biggest gifts under the tree; Kabelo Moshapalo, Chief Creative Officer Ogilvy Johannesburg and Tebza, Director at The Star Film Company. Thank you you festive tinselled treats! Congrats to our merry Best in Crafters Zee Ntuli from Darling Films and Greg Gray from Romance.
IDIDTHAT Craft Awards October 2021
This month's IDIDTHAT.co Craft Awards were judged by top industry veterans Tseliso Rangaka, CCO at FCB Joburg and Hellocomputer AND director at 0307, Kim Geldenhuys. Bumper month with 3 commercials being awarded the top spot. Congratulations to our Best-in-Crafters; Lebogang Rasethaba and Imraan Christian from Arcade, Greg Gray from Romance & Jason Fialkov from Bioscope Films.
