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Bioscope unmutes South Africa in massive 21 film campaign for The Unlimited

Working with Joe Public, the team at Bioscope were tasked to create the launch campaign of the new insurance company, The Unlimited. The result of the ambitious undertaking is 21 short films that are all united by one common trait, they are about people who have the undying will to defy expectation and challenge the norm. We go behind the minds of Bioscope to find out what it took to bring the campaign to life.

You can find Kevin Fitzgerald at Carbon Films

If you’ve worked with industry heavyweight director Kevin Fitzgerald before, then there is not much more to say. All you really need to know is that he’s recently joined the powerhouse team at Carbon Films, which is where you can contact him. Great, you’re all caught up and can stop reading now. For those of you who haven’t worked with Kevin yet, continue reading…

2022-08-15T14:29:45+02:00August 15th, 2022|Categories: Carbon Films Editorial, Editorial|Tags: , |

Director Batandwa Alperstein takes the road less travelled in new campaign for SANRAL

The latest campaign for SANRAL is an honest and emotive piece of cinematic storytelling that sees director Batandwa Alperstein beautifully capture human connection. In a departure from the usual road safety campaigns which often use shock tactics to communicate, Batandwa has taken the opportunity to instead show the brand’s humanity by reminding us of what really matters – who the roads lead us to.

2022-08-05T10:20:51+02:00August 5th, 2022|Categories: Editorial|Tags: |

IDIDTHAT Presents ‘SHE DID THAT’ July 2022

SHE DID THAT is a female filmmakers showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Matshepo Maja from The Star Film Company, Emilie Badenhorst from Romance and Emily Bussace from Deliverance.

Girls in Film RSA and Blackboard are on a mission to get girls into filmmaking

‘The film industry is desperate for fresh voices. But there are so many barriers in place that don’t allow women, non-binary creatives and people of colour to thrive in the industry. Blackboard and Girls In Film are working together to address this from different angles. We are committed to making the art of filmmaking accessible to the most under-represented communities in South Africa. Change can’t happen overnight but we won’t stop until it does.’

2022-08-02T12:49:57+02:00August 2nd, 2022|Categories: Editorial, SHE DID THAT|Tags: , , |

Arcade Director Alexa Wilson in 300 words

Since joining Arcade almost 3 years ago, director Alexa Wilson has consistently been creating work across diverse genres, from comedy spots, car and finance ads to moodier alcohol commercials. The Alexa thread that is carried through all this work is her strong visual language, local texture and meticulous attention to detail.

2022-07-22T11:45:23+02:00July 22nd, 2022|Categories: Arcade Content Editorial, Editorial|Tags: , |

Executive Producer Ayanda Tshabalala cements Robot’s production offering in Joburg

Cape Town and Johannesburg-based production company, Robot, has announced that Ayanda Tshabalala will be joining the Jozi team to facilitate the growing demand for commercial work. Ayanda will be bringing her years of industry experience, across various fields in advertising and production, by stepping in as Executive Producer.

2022-07-13T15:15:39+02:00July 13th, 2022|Categories: Editorial, Robot Editorial|Tags: , |

Egg Films’ Lebogang Rasethaba directs for Emmy-nominated docu-series Home on Apple TV+

Established as a director known for crafting intimate thought-provoking and always culturally relevant work, Lebogang Rasethaba has recently directed two inspiring pieces of storytelling for Apple TV+. The design docu-series Home, features some of the most remarkable houses across the world and the visionaries behind the designs. We spoke to Director and Partner at Egg Films and Co-Founder of Arcade, Lebogang, about the experience of directing two of the season’s episodes; one set in South Africa and the other in Ghana.

2022-07-08T14:51:53+02:00July 8th, 2022|Categories: Editorial, Egg Films Editorial|Tags: , |

Meet Director Thina Zibi from Hello Circus

‘I sometimes wish I had left the ad agency world sooner, but when I look back I realise I was always working toward becoming a director. Everything I have done and achieved has led up to this moment. Even though technically speaking I have only been directing for a few years, for me, it’s been over a decade in the making.’ Says Art Director turned Filmmaker Thina Zibi.

2022-07-06T14:39:58+02:00July 6th, 2022|Categories: Editorial, Hello Circus Editorial|Tags: , |

Net#work BBDO and Bioscope Films grab attention with Corona ‘Free Surfers’ [INTERVIEW]

‘Free Surfers’ is a two-part documentary series honouring two South African surfers who overcame adversity and found their freedom in the ocean. This is a significant piece of South African storytelling, in fact, without it an important part of history might have been lost forever. We go behind the scenes with CCO of Net#work BBDO Roanna Williams and Bioscope Films’ director Kyla Philander.

2022-07-04T14:59:57+02:00July 4th, 2022|Categories: Bioscope Editorial, Editorial, Net#work Editorial|Tags: , , |

Sandulela Asanda and Meghan Daniels join Butterfly Films [INTERVIEW]

Over the past 13 years Butterfly Films has established a reputation for being a team of filmmakers that always approaches the work with humanity first. Being around them you can’t help but be energised by how they live and breathe filmmaking. This is equally true for the latest two directors to join the Butterfly family; Directors Sandulela Asanda and Meghan Daniels.

2022-06-30T13:18:32+02:00June 30th, 2022|Categories: Butterfly Films Editoorial, Editorial|Tags: , , |

IDIDTHAT Presents ‘SHE DID THAT’ June 2022

SHE DID THAT is a female filmmakers showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Thina Zibi from Hello Circus, Anna Telford from Butterfly Films, and Thea Small from Darling Films.

2022-06-24T11:42:37+02:00June 23rd, 2022|Categories: SHE DID THAT|Tags: , , , , , |

Rudeboy’s Hallie Haller makes documentary cinematic for Darling Twists

It’s been just under a year since director Hallie Haller joined The Rudeboy Collective. Her strength as a storyteller and an energetic collaborator has seen her hit the ground running, not only directing big brand campaigns and TVC’s but also promoting her short film at festivals around the world. Hallie chats about her latest beauty ad that’s not a beauty ad, and how being a human in advertising has paid off.

2022-06-23T15:07:01+02:00June 23rd, 2022|Categories: Editorial, Rudeboy Editorial|Tags: , |

Live Updates: South Africa’s Cannes Lions Winners and Shortlists 2022

Follow South Africa’s Cannes Lions Shortlists and Winners right here from the 19th of June. We’ll be updating this page as results are announced – listing all South Africa’s shortlists, showcasing the awarded work, and featuring all the IDIDTHAT members involved.

South Africa’s Work to Watch June 2022

Here you can find all the winning work awarded by the Creative Circle in the first quarter of 2022. Congratulations to the incredibly talented teams of creatives and filmmakers who made these stand-out projects come to life – you are all gorgeous geniuses, indeed a rare combination.

Refinery bolsters VFX department with industry powerhouses, Online Flame Artist Eddie Addinall and Producer Tracy-Lee Portnoi

With Refinery seeing a growing demand for local commercial VFX work, Eddie Addinall and Tracy-Lee Portnoi will be bringing their knowledge and technical expertise to grow the VFX department into the commercial space. Online Flame Artist Eddie will be working collaboratively with the rest of the Refinery departments to creatively drive and lead the team in finishing commercials, while the company will of course be continuing their episodic and long-form work.

2022-06-14T13:37:17+02:00June 14th, 2022|Categories: Editorial, Refinery Editorial|Tags: |

Interview with top Colourist Jarryd Duthoit from Left Post Production

Colourists can be film production’s invisible heroes; although armed with the superpower to craft work from a bronze to gold, the truth is, the less you notice the colour, the better it probably was. World-class Colourist and Flame artist, Jarryd Duthoit from Left Post Production shared his insights on the role of Colourists in production, how to get the best out of your collaboration with colourists, and talks colour trends.

2022-06-08T12:09:17+02:00June 8th, 2022|Categories: Editorial, Left Editorial|Tags: , |

Romance Films’ director Jabu Newman speaks Gen-Z in Standard Bank’s latest commercial ‘10% Millionaires’

Director Jabu Newman has crafted a visually vibrant and unapologetically Gen-Z world for Standard Bank. Reality meets every young adult’s fantasy in the stylish tongue-in-cheek campaign that uses energetic TikTok-inspired transitions to authentically celebrate South Africa’s youth culture.

2022-06-02T09:22:46+02:00June 2nd, 2022|Categories: Editorial, ROMANCE Editorial|Tags: , , |

South Africa’s D&AD 2022. All the Winners and the Work.

D&AD Awards celebrate creative excellence in design and advertising. This year's Pencil winners have been announced and include some big hitters from South Africa. Drumroll please ... Pun intended because Chicken reigns supreme again. Romance and director Greg Gray took home a Graphite Pencil for Chicken Licken 'Feel the Fire', which they collaborated on with the meisters from Joe Public United, Deliverance, Marc Algranti Music and Chocolate Tribe. Congrats to all the winners! You can see the winning work and the winning teams behind the work below.