D&AD 2025, The Odd Number does SA proud with a Wood Pencil win
This year, South Africa brought home a Wood Pencil at the prestigious D&AD Awards and it went to The Odd Number for their powerful Salvation Army campaign. With thousands of entries from across the globe, getting awarded at D&AD is no small feat, so huge kudos to the team for flying the SA flag high!
WOOD PENCIL
Salvation Army
AWARDED:
Wood Pencil | Radio & Audio / Commercial Campaigns / 2025
ABOUT THE WORK
It is common custom for extended family members to thrift through your loved one’s wardrobe shortly after their dignified burial. The problems begin when the behaviour of these said family members destroy the reputation and high moral standing that your loved ones (Koko, Papa, Mama) took a lifetime to build.
Through the Salvation Army, the dignity of your loved ones can do lot more good long after they are gone. This winter; “don’t let your family ruin the memory of your family” – donate your loved ones’ garments and clothing items to the Salvation Army.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
South Africa’s brightest young creatives head to the global stage
Ster-Kinekor, the official South African representative of the Cannes Lions International Festival of Creativity, in partnership with Heineken® Beverages is proud to announce the winners of the Cannes Young Lions South Africa 2026 competition.
Priest Post Production enters a new chapter under Michelle and Cris Duvenage
From 1 April 2026, long-time producer Michelle Duvenage and DIT specialist Cris Duvenage will take ownership of well known Cape Town post company Priest, continuing the studio’s legacy while evolving its offering for a changing production landscape.
Liesl Lategan-Kyriakou selected for Cannes Lions See It Be It 2026
Big Cannes Lions news: One of the most sought-after Cannes programmes ‘See It Be It’ just dropped its 2026 cohort, and a South African name made the cut. Congrats Liesl Lategan-Kyriakou, founder and executive producer at Spitfire Films.
Industry turns out as VRtuosus launches real-time virtual production studio in Joburg
South Africa’s film and advertising industry gathered in Johannesburg last week to celebrate the launch of VRtuosus, a real-time virtual production studio now available locally. Hyde Park on a Wednesday night and honestly, what a jol! Drinks in hand, familiar faces from every corner of the local industry catching up across a room that felt equal parts reunion and reveal. Directors, DPs, producers, agency creatives and marketers had all made the trip to experience the new VRtuosus studios and if the turnout was any indication, South Africa’s film and advertising world was paying attention.
Post house The Syndicate takes big steps with new space, growing team and top producer
Over the past year, The Syndicate has evolved from a solo-led edit suite into a fully-fledged post-production house with serious weight behind it. Now operating from a new space in Joburg on 4th Avenue in Parkhurst, with Gugu Radebe on board as producer and three additional editors on the roster, and a newly launched website, the company can confidently take on full post from offline through to grade, online, animation and sound. For a team that’s been heads-down building, that’s quite a lot to drop on the industry in one go.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
IDIDTHAT Craft Awards August 2023
This month’s IDIDTHAT.co Craft Awards were judged by the distinguished Brendan Hoffmann, ECD at Joe Public Cape Town and the esteemed Ian Gabriel, Director at Giant Films Thank you sirs! Congratulations to Production Designer (or if you prefer, Art Director) Louise Knepscheld on her work for Kruger and Slim from Darling Films for his MTN spots. Well done you crafty beauties!
IDIDTHAT Craft Awards July 2023
This month’s IDIDTHAT.co Craft Awards were judged by our esteemed poultry enthusiasts Nkanyezi Masango, CCO at DENTSU CREATIVE and Cindy Lee, Director at The Star Film Company. Yes, chicken reigned supreme this month as Greg Gray from ROMANCE, Adam Bentel from KrewKut & Elben Schutte feat. Martin Bergeaud from Pressure Cooker Studios clucked their way to glory 🐔🏆 Congratulations to ruling the roost team!🐣👑
IDIDTHAT Craft Awards June 2023
June’s IDIDTHAT.co Craft Awards were judged by two creative powerhouses armed with their impeccable artistic palates; Camilla Clerke, Executive Creative Director at Ogilvy South Africa & Thina Zibi, Independent Director. Thank you for lending us your fiery brilliance. Congratulations to Slim from Darling Films for being awarded Best in Craft by both judges - BOOM.
