IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Cars, food and…self-driving beds? Behind the lens with multifaceted Director Kofi Zwana
Hungry Films’ Kofi Zwana is the kind of director who brings it all to the table. With his technical experience, passion for visual storytelling, and collaborative spirit, he’s as multi-faceted in his role as a director as he is in his personal life. His latest spot for Spur is a whirlwind morning adventure with beds navigating Cape Town’s early morning traffic to deliver their occupants straight to breakfast. Bed goals! This playful spot perfectly reflects Kofi’s infectious energy and enthusiasm.
From aesthetics to authenticity, Gale Maimane amplifies South African visual culture
From the onset of her directing career, Gale Maimane has drawn on her background in photography, animation and graphic design to effortlessly blend concept and aesthetics in her work. Her trained eye, point of view and affinity for authenticity, enables her to craft impactful visuals that resonate with local audiences. Gale has now returned for her second collaboration with Jägermeister. Infused with super kühl vibes, she has once again created captivating aesthetics with a uniquely South African visual stamp on the work.
South African copyright in crises
ACT NOW - a new campaign that aims to stop the passing of the controversial Copyright & Performers’ Protection Amendment Bills has been spearheaded by, amongst others, the Commercial Producers Association (CPA) which strongly opposes the new legislation which will be detrimental to the advertising industry and all other creative sectors in South Africa.
Entering the Ayanda Duma era, Robot’s director is unleashed and unafraid.
Ayanda Duma’s pursuit of challenging the status quo coupled with her passion for exploring South African culture, black identity, queer culture and femme culture is what drives her as a director. She proudly stands by her values especially when it comes to breaking down stigmas and stereotypes, she is also an absolute damn joy, warm, generous with her time and her razor-sharp wit. Even when navigating sensitive subject matter, Ayanda always remains at the core of her craft, as exemplified by her latest project - ‘Sex and Pleasure’ for Showmax.
Samantha Nell, making her mark in performance directing
Gentlemen Films director, Samantha Nell, has quickly made a name for herself as a strong performance director with a talent for storytelling. Her reel showcases stand-out work in both comedy and drama, often combining the two, and has seen her directing some of the most renowned and respected actors in South Africa, in commercials and now in her debut feature film for Netflix. We caught up with the Gentlemen Films director about her rise in the industry.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
IDIDTHAT Craft Awards June 2020
June’s IDIDTHAT Craft Awards were judged by Sibusiso Sitole (CCO at The Odd Number) and Evy Katz (Editor at Left Post). Best in Craft was awarded to Telekom ‘Cyber Mobbing’ for Direction, Editing, and Cinematography. Huge congrats to the team - Kim Geldenhuys, Adam Bentel, and Matthias Graatz.
IDIDTHAT Craft Awards May 2020
May’s IDIDTHAT Craft Awards were judged by Giant Films director, Karien Cherry and ECD at Ogilvy SA Joburg, Molefi Thulo. Best in Craft awarded to short film 'Loot' for Screenwriting and Direction. Congrats Greg Rom & Evy Katz, we will have a drink (so many restocked drinks) on you!
IDIDTHAT Craft Awards: April 2020
April's IDIDTHAT Craft Awards were judged by Director Greg Gray from Romance Films and Creative Partner / ECD at M&C Saatchi Abel, Jake Bester. Two 'Best in Craft' winners this month. Congratulations Katlego Baaitse from Burley Boys AND monde like the world from The Rudeboy Collective. Check out all the results here.
IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.
Work to Watch: December 2019
This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…
‘They Did That’ July 2019. View South Africa’s New Work.
‘They Did That’ is out! This is all the most recent work that South African agencies want to show off. We’ve credited all the iDidTht companies who worked on it so you know who’s even sexier to work with.
South Africa’s Work to Watch: July 2019
This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…