IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
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NEW: Find a DOP
NEW: Find a Colourist
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SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Using AI footage for broadcast
Your Girlfriend director Morgan Dingle has officially broken the seal, weaving Al-generated footage into the closing moments of his new Tropika ad. We chatted to him about the process.
So you want to start a Creative Consultancy?
After two decades in big agencies, leading creative work for brands like Coca-Cola, Nando’s, and USAID, and collecting a trail of Loeries, Pendorings, One Show and D&AD awards along the way, Suhana Gordhan did something unexpected. Trading the machinery of big agencies for something more intimate and intentional, she launched a creative consultancy, LoveSong. In this conversation, she shares the honest reality of starting from scratch and learning your worth. If you've ever thought about going independent, this one's for you.
Ko.Kreate, the women creating space for women of colour to lead
When two creatives from Retroviral, Koketso Masisi and Kgothatso Maditse, looked around the industry, they saw brilliant women of colour doing groundbreaking work, but too often, those voices weren’t in the rooms where change was being shaped. So they built their own. That’s the spirit behind Ko.Kreate’s ‘Women Shaping 2025’ event this November, a gathering that celebrates women redefining the industry.
[PODCAST] Bigger, Better, Awarded: How to build case studies that actually win. With Fran Luckin, Khensani Nobanda, Kabelo Moshapalo and Xolisa Dyeshana
When four South African respected jury presidents sit down together, you listen. Between them, they’ve presided over Cannes Lions, Loeries, Dubai Lynx, and the IAB Bookmark Awards - shaping what the world calls “award-winning work.” At this year’s IDIDTHAT HOUSE, inside the Nedbank Loft at Loeries Fringe 2025, this powerhouse panel brought together Fran Luckin (CCO, VML South Africa), Khensani Nobanda (Group Executive: Marketing & Corporate Affairs, Nedbank Group), Kabelo Moshapalo (CCO, Ogilvy), and Xolisa Dyeshana (CCO, Joe Public).
[PODCAST] Future Proof: what will a winning production company look like in the age of AI? With Jarred Cinman, Alexa Wilson, Stuart Stobbs, and Shane Jacobs
Budgets are shrinking. Deadlines are gasping for air. And AI? It’s not knocking on production’s door, it’s already moved in, rearranged the furniture, and started editing the showreel. At this year’s IDIDTHAT HOUSE (Loeries Fringe), inside the Nedbank Loft, we hosted Future Proof: a brutally honest panel asking the question everyone in production is quietly panicking about. What will it take for a South African production company to still exist, and thrive, in 2027?
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
IDIDTHAT Craft Awards February 2022
This month’s IDIDTHAT.co Craft Awards were judged by none other than… drumroll please… and hit it; Creative Director at Joe Public United, Claudi Potter and Director and Founder of Olamuk, Mzi Kumalo. Congratulations to February's top crafters, Patriot Films' Sam Coleman, Romance's Greg Gray and co-directors Michael Rodrigues & Tarryn Hatchett from We are_.
IDIDTHAT Craft Award Rankings 2021
It’s here; The Official IDIDTHAT Craft Awards Rankings for 2021. Every month IDIDTHAT teams up with leaders in the ad and production industry to award the finest in South African film and production craft. These truly are the best of the best in the industry in Film Production, Post Production, Cinematography, Music & Sound, Animation & Visual Effects in South Africa.
IDIDTHAT Craft Awards January 2022
This month’s IDIDTHAT.co Craft Awards were judged by the myths, the legends, the icons themselves; Sibusiso Sitole, CCO and Co-Founder of The Odd Number and Lourens van Rensburg, Director at 7Films. Congrats to Christian van der Walt, Novak Miler, Ben van der Walt and Stanley Segal from Sinister Studios and Fausto Becatti from Bioscope Films for being awarded Best in Craft for January.
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.
South Africa’s Work to Watch – July 2021
This month we showcase South Africa's stand-out work. Apart from just bragging about it (which is very important), it’s the work that has been awarded by the Creative Circle as well as IDIDTHAT’s Craft Awards. View the work and find out more about the companies who did it…
Live Updates: South Africa’s Winners & Shortlists at Cannes 2021
Follow South Africa's Cannes Lions Shortlists and Winners right here from the 21st of June. We’ll be updating this page as results are announced - listing all South Africa’s shortlists, showcasing the awarded work, and featuring all the IDIDTHAT members involved.
South Africa wins 7 Pencils at the One Show 2021 (View the work)
South Africa did us proud this year bringing home Metal and Merits for days! Congrats you beauties. Here we showcase all the work by our IDIDTHAT members. Wild clapping and screaming for Promise, who nabbed a whole bloody CNA stationary section with their Gold, Bronze and Silver Pencils. We’ll keep the clapping going strong for TBWA Hunt Lascaris Johannesburg and their TWO Silvers, Joe Public United and 7 Films who both picked up Silver and Post Modern and Massif for their Bronze. You did us damn proud ❤