IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
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NEW: Find a DOP
NEW: Find a Colourist
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SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
[PODCAST] The Great Debate: To in-house or not to in-house production with Colin Howard, Kathi Jones, Peter Little and Monareng Makwetla
When agencies start building their own production arms (think Prodigious, Hogarth and beyond) it raises the question everyone in the industry’s been whispering: what happens to South Africa’s independent production companies? Are in-house models the sleek, efficient future of advertising… or are they quietly dismantling the craft that made our work world-class?
[PODCAST] Client Hot Seat: How marketers really assess creative, briefs and production partners with Bridget Harpur, Grant Macpherson, Tebogo Motsepe and Star Kachisa
Ever wondered what really happens when your script lands in a marketer’s inbox? What makes them sit up, what makes them stall, and what sends your big idea straight to the bin? At this year’s IDIDTHAT HOUSE, inside the Nedbank Loft at Loeries Fringe 2025, we flipped the script and put the marketers in the hot seat. Moderated and joined by Tebogo Motsepe (Executive Head: Marketing Strategy, Nedbank), the panel pulled zero punches as Grant Macpherson (CMO, KFC South Africa), Bridget Harpur (Head of Marketing, Volkswagen Group Africa), and Star Kachisa (Head of Marketing, Spotify Sub-Saharan Africa) revealed how ideas really get judged behind closed doors.
Loeries Week found its heart at IDIDTHAT HOUSE
For two unforgettable days, IDIDTHAT HOUSE turned into the ultimate hangout space at Loeries Fringe. Production companies, agencies, and brands came together to talk shop, eat toasties, share drinks, and dance it all out.
IDIDTHAT HOUSE 2025 Gallery, Loeries Fringe Day 2
(See all this pics) Day 2, 10 October, IDIDTHAT HOUSE was back in full swing. We kicked things off with brekkie rolls, Bloody Marys, and coffee strong enough to power another round of inspiring panel chats, with POPCO keeping everyone cool in between. Then came the IDIDTHAT HOUSE Party. An exclusive party for those who got the nod from our incredible production partners, and wow, did you show up. Massive love to everyone who joined us, laughed with us, and made it one for the books. We had the absolute best time with you.
IDIDTHAT HOUSE 2025 Gallery, Loeries Fringe Day 1
(See all the pics) Day 1 at IDIDTHAT HOUSE was everything we dreamed of, old friends, new faces, industry-shaping panel chats, and big laughs. This is why we love this industry. Thank you to all our Brand Partners, Production Partners and guests for making this Loeries Fringe such a success. See you next year!
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
IDIDTHAT Craft Awards December 2021
This month’s IDIDTHAT.co Craft Awards were judged by the absolute least of our Januworries; hoarder of awards and Creative Director at Grey/WPP Liquid, Steph van Niekerk, and the magic-maker himself, Senior Editor at LUDUS Post Productions, Mark Ash. Congrats on December's top Crafters, Jeana Theron from Darling Films & Mark Middlewick from Circus.
IDIDTHAT Craft Awards November 2021
This month’s IDIDTHAT.co Craft Awards were judged by the biggest gifts under the tree; Kabelo Moshapalo, Chief Creative Officer Ogilvy Johannesburg and Tebza, Director at The Star Film Company. Thank you you festive tinselled treats! Congrats to our merry Best in Crafters Zee Ntuli from Darling Films and Greg Gray from Romance.
IDIDTHAT Craft Awards October 2021
This month's IDIDTHAT.co Craft Awards were judged by top industry veterans Tseliso Rangaka, CCO at FCB Joburg and Hellocomputer AND director at 0307, Kim Geldenhuys. Bumper month with 3 commercials being awarded the top spot. Congratulations to our Best-in-Crafters; Lebogang Rasethaba and Imraan Christian from Arcade, Greg Gray from Romance & Jason Fialkov from Bioscope Films.
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.
South Africa’s D&AD Winners 2021 (View the work)
IDIDTHAT showcases all the work that was awarded to our South African members at the recent D&AD Awards 2021 ⚡ Director Kim Gehrig might have received the President’s Award, but you are all our Kweens, congratulations!
South Africa’s Work to Watch: April 2021
This month we showcase the stand-out work that South African companies on IDIDTHAT are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and IDIDTHAT's Craft Awards. View the work and find out more about the companies who did it…
Ad of the Year 2020. All the Work and the Winners.
Congratulations to all the winners at last night's Creative Circle 'Ad of the Year’ awards. Here you can find all the winning work and the winning people who created it. Easy peasy, and it makes it that much easier to find the top people for your next project.