Editorial

Cannes Predictions South Africa 2023

The countdown to The Cannes Lions Festival of Creativity is here, starting with South Africa’s Cannes Predictions! We’ve rounded up a gang of fearless industry leaders who’ve tapped into their inner psychics to conjure up the future and predict who’ll be bringing home the metal for South Africa. Thank you to these talented legends for lending us their knowledge, time and expertise. These visionaries have spoken, and here are their predictions for the metal-grabbing work at Cannes 2023.

admin2023-06-15T17:13:51+02:00June 15th, 2023|Categories: Cannes Lions 2023, Editorial|

South African director Raphadu Maphoto selected for Eyeforce’s international young creatives program

The production house with offices in Amsterdam, Cape Town, and Lisbon is pleased to announce the launch of a program aimed at creating equal opportunities and breaking down barriers for young creatives within the commercial industry. From South Africa, our very own Raphadu Maphoto will be joining the program and from the Netherlands, Eyeforce has welcomed Eva Oosterveld.

admin2023-06-15T10:38:25+02:00June 14th, 2023|Categories: Editorial, Eyeforce Editorial|Tags: Eva Oosterveld, Eyeforce, Raphadu Maphoto|

IDIDTHAT partners with Howard Audio to bring South Africa all the Cannes Lions news 2023

The countdown to Cannes Lions 2023 has begun. As always IDIDTHAT will be the ultimate source of all the South African news live from Cannes. This year, IDIDTHAT has joined forces with Howard Audio led by Cannes veteran Adam Howard. Howard Audio is the perfect partner for Cannes, having previously won Gold, Silver and Bronzes at Cannes, the company understands the importance of supporting our Saffas nominated on the international stage.

admin2023-06-09T08:57:01+02:00June 9th, 2023|Categories: Cannes Lions, Editorial, Howard Audio Editorial|Tags: Adam Howard, Cannes Lions 2023, Howard Audio|

Great performances, visual richness and a little bit bananas, it’s Amy Allais’ campaign for Spar2U

Ola! Films director Amy Allais has crafted a vibrant, fast paced, high-energy campaign for TBWA Durban and Spar and we love it! Amy, known for her keen sense of aesthetics and her talent for eliciting powerful performances, has delivered three spots that are super fun, uniquely South African and infused with Amy’s trademark touch of eccentricity.

admin2023-06-02T10:40:40+02:00June 2nd, 2023|Categories: Editorial, Ola! Editorial|Tags: Amy Allais, Ola! Films|

Cars, food and…self-driving beds? Behind the lens with multifaceted Director Kofi Zwana

Hungry Films’ Kofi Zwana is the kind of director who brings it all to the table. With his technical experience, passion for visual storytelling, and collaborative spirit, he’s as multi-faceted in his role as a director as he is in his personal life. His latest spot for Spur is a whirlwind morning adventure with beds navigating Cape Town’s early morning traffic to deliver their occupants straight to breakfast. Bed goals! This playful spot perfectly reflects Kofi’s infectious energy and enthusiasm.

admin2023-05-26T08:48:10+02:00May 26th, 2023|Categories: Editorial, Hungry Films Editorial|Tags: Hungry Films, Kofi Zwana|

From aesthetics to authenticity, Gale Maimane amplifies South African visual culture

From the onset of her directing career, Gale Maimane has drawn on her background in photography, animation and graphic design to effortlessly blend concept and aesthetics in her work. Her trained eye, point of view and affinity for authenticity, enables her to craft impactful visuals that resonate with local audiences. Gale has now returned for her second collaboration with Jägermeister. Infused with super kühl vibes, she has once again created captivating aesthetics with a uniquely South African visual stamp on the work.

admin2023-05-19T07:46:26+02:00May 19th, 2023|Categories: Darling Films Editorial, Editorial|Tags: Darling Films, Gale Maimane|

South African copyright in crises

ACT NOW - a new campaign that aims to stop the passing of the controversial Copyright & Performers’ Protection Amendment Bills has been spearheaded by, amongst others, the Commercial Producers Association (CPA) which strongly opposes the new legislation which will be detrimental to the advertising industry and all other creative sectors in South Africa.

admin2023-05-19T08:02:22+02:00May 19th, 2023|Categories: Editorial|Tags: ACA, ACTNOW, CPA|

Entering the Ayanda Duma era, Robot’s director is unleashed and unafraid.

Ayanda Duma’s pursuit of challenging the status quo coupled with her passion for exploring South African culture, black identity, queer culture and femme culture is what drives her as a director. She proudly stands by her values especially when it comes to breaking down stigmas and stereotypes, she is also an absolute damn joy, warm, generous with her time and her razor-sharp wit. Even when navigating sensitive subject matter, Ayanda always remains at the core of her craft, as exemplified by her latest project - ‘Sex and Pleasure’ for Showmax.

admin2023-05-12T10:24:36+02:00May 11th, 2023|Categories: Editorial, Robot Editorial|Tags: Ayanda Duma, Robot|

Samantha Nell, making her mark in performance directing

Gentlemen Films director, Samantha Nell, has quickly made a name for herself as a strong performance director with a talent for storytelling. Her reel showcases stand-out work in both comedy and drama, often combining the two, and has seen her directing some of the most renowned and respected actors in South Africa, in commercials and now in her debut feature film for Netflix. We caught up with the Gentlemen Films director about her rise in the industry.

admin2023-05-10T12:56:15+02:00May 9th, 2023|Categories: Editorial, Gentlemen Editorial|Tags: Gentleman Films, Samantha Nell|

Director Dani Hynes launches Love Films. We love that idea.

Loves Films is doing it a little differently. It’s a production company that provides a “come-and-go-as-you-please” home for freelance directors and a more permanent residency option for those who want to stay longer. Love Films is another way to bring ideas to life. ‘Curating creative and production teams to collaborate with on commercials, music videos or films means that we can create bespoke solutions to every board, budget and schedule that comes our way.’ Says Dani. It’s about putting the right heads together to show each job the Love it deserves.

admin2023-05-05T09:25:24+02:00May 5th, 2023|Categories: Editorial, Love Films Editorial|Tags: Dani Hynes, Love Films|

Meet the newest production company on our radar, welcome And.

And. is the new production company from Robert dos Santos and Byron Davis which stables a cast of directors with global talent. Making waves internationally And. has racked up 50+ awards and nominations for their work on the world stage. Now, their sights are set on South Africa. And with a quick look at what they’ve been up to, it’s only a matter of time before they are household names back home.

admin2023-05-02T15:50:27+02:00May 2nd, 2023|Categories: And. Editorial, Editorial|Tags: And., BYRON DAVIS, CHRISTOPHER LEE, ROB DOS SANTOS, RYAN HING|

Eyeforce signs Internationally Acclaimed Photographer and Directors, Testimony to Global Ambitions.

Production company Eyeforce is thrilled to announce the signing of three exceptional South African talents to their roster: Kent Andreasen, Meghan Daniels, and Kyla Philander. With their well-established flagship company based in Amsterdam, and their offices in Cape Town and Lisbon, Eyeforce is focused on expanding its local reach, whilst continuing its commitment to inspiring audiences worldwide.

admin2023-04-25T14:19:15+02:00April 25th, 2023|Categories: Editorial, Eyeforce Editorial|Tags: Eyeforce, Kent Andreasen, Kyla Philander, Meghan Daniels|

Clean Creatives is asking South Africa’s creative and production industry to stop using your talents to advertise for fossil fuel companies

Clean Creatives is a movement advocating for the Advertising, PR and Production industry to decline work from the fossil fuel industry (think Sasol, BP, Engen, Shell, and Caltex for example). Their aim is to mobilise creatives in South Africa to stop using their talents to promote fossil fuel companies and to create a conscience around working for companies that are speeding up the rate of climate change. Here are some of the questions we had, before coming clean.

admin2023-04-14T12:15:35+02:00April 14th, 2023|Categories: Editorial|Tags: Clean Creatives|

OBSESSED with director Karien Cherry

IDIDTHAT is obsessed with Giant Films director Karien Cherry. Ranked as the Number 1 director in the African & Middle Eastern region by the 2020 Loeries, Karien has become one of the most sought-after directors in the country. She won her first Best in Craft in IDIDTHAT’s Craft Awards back in 2015 and we’ve been die hard fans ever since. Having recently judged at the D&AD Awards for the second year in a row, Karien shares her thoughts on the work she wishes she did, her superpowers, bucket list and how she’s almost 2000 weeks. This is what Karien Cherry is obsessed with.

admin2023-04-12T13:16:44+02:00April 12th, 2023|Categories: Giant Films Editorial, IDIDTHAT Obsessed|Tags: Giant Films, Karien Cherry|

Justine Calverley’s latest car ad is a cinematic fantasy ride on Mars for Toyota

Justine Calverley’s spot for Toyota and FCB Joburg is a big-scale cinematic car ad that seamlessly blends visually stunning locations with VFX. The adventurous spot landed Justine 3rd position in AdForum’s Top 5 Best Directors Worldwide for March and we can see why. We spoke to the First Pencil filmmaker about her approach to the work.

admin2023-03-23T15:12:57+02:00March 23rd, 2023|Categories: Editorial, FirstPencil Editorial|Tags: FirstPencil, Justine Calverley|

Chef’s kiss to director Thina Zibi, serving ama’Italiano and top performances in new work

The latest work from Director Thina Zibi is a hilarious, relatable and distinctly South African ad with some serious Italian flair. With the backing of Triple Story Content and creative from The Odd Number, ‘Always Eatalian’ for Fatti’s and Moni’s is why we love South African advertising. The commercial not only delights with moments that stay with you long after you’ve watched them, but it solidifies Thina’s space in the industry as an exceptionally talented performance director. Bravo!

admin2023-03-20T14:52:53+02:00March 20th, 2023|Categories: Editorial, Triple Story Content Editorial|Tags: Thina Zibi, Triple Story Content|

10 things you should know about Online and Motion Graphics with Ludus Post Productions’ Donovan Smith

We asked the Head of Online and Motion Design at Ludus Post Productions, Donovan Smith, some questions about the inner-workings of the post process and what are some of the best practices for achieving top craft in post.

admin2023-03-17T08:50:57+02:00March 17th, 2023|Categories: Editorial, Ludus Editorial|Tags: Donovan Smith, Ludus Post Production|

OBSESSED with director Zee Ntuli

IDIDTHAT is obsessed with Darling Films director Zee Ntuli. He's a filmmaker and a writer. Working in commercials and long-form, Zee always brings his passion for storytelling and style to his work. In 2021 he was ranked 1st for Direction in South Africa by the IDIDTHAT Craft Awards, so naturally, he was the perfect candidate to kick off IDIDTHAT's new OBSESSED Series. Poetry, artificial intelligence, aeroplane seats and the commercial he wishes he directed, this is what Zee Ntuli is obsessed with.

admin2023-03-07T13:45:02+02:00March 7th, 2023|Categories: Darling Films Editorial, Editorial, IDIDTHAT Obsessed|Tags: Darling Films, Zee Ntuli|

Emerging Director Hloni from Spitfire on your radar and ready to fly

Director Malehlohonolo Ntsooa, better known around Spitfire as Hloni, has very quickly, with the power production support of Spitfire and Executive Producer Liesl Lategan, built an impressive showreel featuring sports, food, music, comedy, finance and visual effects-heavy spots. We found out how this young determined talent rose up in the ranks of a top production company.

admin2023-03-02T06:04:49+02:00March 1st, 2023|Categories: Editorial, Spitfire Editorial|Tags: Hloni Ntsooa, Spitfire, Spitfire Films|

Massïf Films’ Director Gordon Lindsay DID THAT

Massïf Films’ Gordon Lindsay has a reel that screams BIG BUDGETS, and although he has worked on many high-end jobs locally and around the world for the likes of Guinness and Tinder, the truth is a lot of the work was made on a shoestring. It’s not the budgets that have contributed to Gordon’s impressive reel, it’s his ability to craft visually exciting work.

admin2023-02-24T08:58:07+02:00February 24th, 2023|Categories: Editorial, Massïf Editorial|Tags: Gordon Lindsay, Massif|

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