Editorial

Ernest Nkosi captures history in first ever documentary about spinning, ‘An Ordinary People’

‘Spinning is where hustlers and dreamers of modest means become heroes’, that’s how the sport of spinning is described by Ernest Nkosi, the director of the new documentary film ‘An Ordinary People’. But there are also very fast-moving cars. There are men and women jumping out of very fast-moving cars, hanging on to very fast-moving cars or standing on top of very moving-fast cars. Physics out of the window y’all! Watch for yourself.

admin2021-11-09T08:35:15+02:00November 9th, 2021|Categories: Bomb Commercials Editorial, Editorial|Tags: Bomb comme, Ernest Nkosi|

Darling Films spots new talent, welcome Thea Small

With a solid reputation for spotting young directing talent, Darling Film's Executive Producers (and Loeries Hall of Famers!) Lorraine Smit and Melina McDonald announced that they have found the newest Darling Director to join the roster. Judging from the work that Thea Small has shot, we can see why she now goes by the name Darling.

admin2021-11-04T09:06:31+02:00November 4th, 2021|Categories: Darling Films Editorial, Editorial|Tags: Darling Films, Thea Small|

Director Imraan Christian joins Arcade

Director Imraan Christian is updating his bio to include ‘Arcade Director’ to his already prestigious list of titles. In addition to bringing an honest grassroots approach to his work, Imraan is an emotionally intelligent filmmaker. Whether it’s his award-winning music videos, commercials or his internationally acclaimed photography and documentary work, they are all beautifully executed and grounded in thoughtful storytelling.

admin2021-10-29T09:16:09+02:00October 29th, 2021|Categories: Editorial, Egg Films Editorial|Tags: Arcade Content, Imraan Christian|

Filmmaker Batandwa Alperstein stands up and shines in global campaign for TRACE

Combining his skills in strategy, writing, directing and producing, Batandwa Alperstein has created a global campaign for Africa’s number one music channel, TRACE. With a filmmaking and creative background rooted in the urban youth space and known for his ability to capture pop culture in Africa, Batandwa is behind TRACE’s new brand campaign ‘Stand Up ‘N Shine’.

admin2021-10-27T14:08:05+02:00October 27th, 2021|Categories: Editorial|Tags: Batandwa Alperstein, Takezito, VISUAL CONTENT GANG|

Director Matshepo Maja launches solo career with The Star Film Company

For over 3 three years Matshepo Maja has formed part of the directing duo PHI 2.0, alongside Jonathan Parkinson. The Star Film Company has announced that they will now be launching Matshepo as a solo director. The news comes as no surprise as Mats’ solo career is already in full swing and here’s why you’ll be seeing her name a whole lot more.

admin2021-10-19T12:49:40+02:00October 19th, 2021|Categories: Editorial, Star Films Editorial|Tags: Matshepo Maja, The Star Films Company|

Introducing Olamuk, generational legacy

Olamuk is a full-service production company that represents a roster of vibrant directors and photographers. Although the team offer a diverse skillset, they maintain that they all coincidently do exactly the same thing, which is of course to… ‘Make dope sh*t’. Having launched over a year ago, we caught up with the 100% black owned one-stop-shop to find out more.

admin2021-10-08T10:58:53+02:00October 7th, 2021|Categories: Editorial, Olamuk Editorial|Tags: Athi Petela, Austin Malema, Jeff Rikhotso, Mzi Kumalo|

FirstPencil’s new director only gives two F’s

The only thing that matches director Mo Matli's obsession with film is her obsession with fitness, or as she puts it: ‘I only give two Fs, film and fitness’. Another F we would add is feeling, something her work is full of. Combine Mo’s tenacity and her drive to craft meaningful work with the production support and backing of an established house like FirstPencil and watch out world!

admin2021-09-29T09:07:33+02:00September 29th, 2021|Categories: Editorial, FirstPencil Editorial|Tags: FirstPencil, Mo Matli|

Newly launched, Triple Story Content says ‘Our product is production’

Led by industry veteran and Executive Producer Monareng Makwetla, Triple Story Content uses its network of talent and freelancers to streamline campaigns by creating integrated film, audio and stills production. The company coordinates and manages the production of commercials, branded content, stills, TV series, features, audio production, post production…In short, tell them what you need and they will match the right talent to get it done.

admin2021-09-23T09:33:46+02:00September 23rd, 2021|Categories: Editorial, Triple Story Content Editorial|Tags: Monareng Makwetla, Triple Story Content|

Figment Films signs Director Imran Hamdulay

Director Imran Hamdulay has joined the team at Figment Films bringing with him over a decade’s filmmaking experience. Imran has spent his career predominantly focussed on directing award-winning long-form and feature films. The signing with Figment will see him finally get to prioritise his love of commercials directing while applying his invaluable experience in narrative drama, ability to draw natural performances from his actors and an empathetic approach to the short-form game.

admin2021-09-09T10:51:39+02:00September 9th, 2021|Categories: Editorial, Figment Films Editorial|Tags: Figment Films, Imran Hamdulay|

Pressure Cooker creates the sound of South Africa for Spotify’s first local commercial

Pressure Cooker was given the monumental task of creating the sound of a nation for Spotify Premium for the South African market. No easy feat when you consider the sheer volume of diversity in our country’s music and cultures. We catch up with the creators and take a look at how they pulled it off.

admin2022-01-20T12:41:12+02:00September 3rd, 2021|Categories: Editorial, Pressure Cooker Editorial|Tags: Pressure Cooker Studios|

Director Mqondisi ‘MQ’ Ngubane signs with Bomb Commercials, ‘I’m a Bomb baby through and through’

With 15 years of directing experience and over 50 commercials under his belt, Mqondisi ‘MQ’ Ngubane is no newbie to the ad industry or TV for that matter. MQ has spent the last few years directing some of the country’s most loved and award-winning series. Excited to return to commercials directing on a more permanent basis, MQ has now joined the roster at Bomb.

admin2021-08-19T13:17:09+02:00August 19th, 2021|Categories: Bomb Commercials Editorial, Editorial|Tags: BOMB Commercials, MQ|

Hello Circus, a talent agency and new home for independent freelance directors

Hello Circus represents freelance and independent directors who are already established or new to the industry. Choosing a far more fluid and flexible approach over the traditional production model, this talent agency connects directors directly with agencies and brands to create a more integrated transparent process. Wanna join the Circus?

admin2021-08-10T14:28:31+02:00August 10th, 2021|Categories: Editorial, Hello Circus Editorial|Tags: Hello Circus|

The Rudeboy Collective expands. Three new filmmakers, another office in Cape Town and a humans-first take on commercials directing

The best way to explain the noticeable shift at Rudeboy is to introduce you to the new directors joining the team; Hallie Haller and director-duo Helen and Kim. A creative mindful group who share more than just the same headshot photographer. A group of filmmakers who live and breathe their values and we are here for it! Let's go!

admin2021-07-30T11:45:39+02:00July 30th, 2021|Categories: Editorial, Rudeboy Editorial|Tags: Hallie Haller, Helen + Kim, Rudeboy, Rudeboy Collective, The Rudeboy Collective|

Experienced filmmakers Hloni Coleman and Johann ‘Vossie’ Vorster join Cake for commercial representation

Get used to seeing the names Hloni Coleman and Johann ‘Vossie’ Vorster. These two filmmakers are now both available as commercials directors and come with the production support of the established team at Cake.

admin2021-07-23T11:51:13+02:00July 23rd, 2021|Categories: Cake Editorial, Editorial|Tags: Cake, Hloni Coleman, Johann ‘Vossie’ Vorster|

Sketchbook Studios signs director Ramon Mellett, ‘He’s not our funny guy’

Before becoming a commercials director, Ramon Mellet worked as an editor, photographer and DOP. This production background gives him an edge on any set. Having also worked for years as a graffiti artist in his earlier life, the non-conformist subculture has perhaps disposed Ramon to ‘keeping it real’ which is evident in his authentic approach to his visual and narrative storytelling.

admin2021-07-13T11:04:08+02:00July 13th, 2021|Categories: Editorial, Sketchbook Editorial|Tags: Ramon Mellett, Sketchbook Studios|

Post Production, here’s another way.

Whether you’re an agency Producer, production company Producer, or freelance Producer, (we know, that you know) you’re the busiest damn person in the industry, so we’re not going to waste your time. There is a streamlined way of handling your post and it’s by letting someone else do it for you… Without having to add anything extra to your budget. Meet Joe from Matte Black.

admin2021-07-09T10:15:46+02:00July 9th, 2021|Categories: Editorial, Matte Black Editorial|Tags: Joe Erasmus, Matte Black|

Eyeforce Launches International Photographer Roster

We find out that Eyeforce, a production company well known for the award-winning short film ‘Street Surfers’, is adding more horsepower to their stable by expanding their existing rosters of international directors, cameramen, editors and producers, to now ALSO INCLUDE PHOTOGRAPHERS. Drumroll please, here they are…

admin2021-06-11T10:41:11+02:00June 11th, 2021|Categories: Editorial, Eyeforce Editorial|Tags: Eyeforce|

South Africa wins 7 Pencils at the One Show 2021 (View the work)

South Africa did us proud this year bringing home Metal and Merits for days! Congrats you beauties. Here we showcase all the work by our IDIDTHAT members. Wild clapping and screaming for Promise, who nabbed a whole bloody CNA stationary section with their Gold, Bronze and Silver Pencils. We’ll keep the clapping going strong for TBWA Hunt Lascaris Johannesburg and their TWO Silvers, Joe Public United and 7 Films who both picked up Silver and Post Modern and Massif for their Bronze. You did us damn proud ❤

admin2021-10-19T15:42:41+02:00June 11th, 2021|Categories: Editorial, IDIDTHAT SHOWCASE, One Show|Tags: DUKE, FCB Joburg, FCB Johannesburg, FORT, Gentlemen Films, Grey Advertising Africa, Grey Africa, Hey Papa Legend, Joe Public United, King James Group, Massif, MullenLowe, Ogilvy Cape Town, Post Modern, Promise, TBWA Hunt Lascaris, The Odd Number|

ARCADE PRESENTS ‘MUTANT’

Following the whirlwind success of their previous music documentary, Future Sound of Mzansi, filmmakers Lebogang Rasethaba and Nthato Mokgata team up again to direct MUTANT, an intimate documentary portrait film featuring Isaac Mutant, a controversial and outspoken rapper from the Cape Flats. The film took 6 years to complete, which allows audiences to witness Isaac’s character evolve on screen, from being a militant and agitated aggressor to a man in pursuit of a greater peace.

admin2021-06-09T14:48:59+02:00June 9th, 2021|Categories: Arcade Content Editorial, Editorial|Tags: Arcade Content, Lebogang Rasethaba|

Director Gregg Bailey announces his move to Robot

As Gregg Bailey approaches a decade of directing, he has announced that he will be joining the growing roster of talent at Robot. Well established as a performance director and considered storyteller, we know Gregg’s strength lies in crafting heartfelt intimate moments. In fact, you’ll most likely find that when it comes to an onscreen moment that needs space and time to breath, he’ll nail it.

admin2021-06-08T15:01:25+02:00June 8th, 2021|Categories: Editorial, Robot Editorial|Tags: Gregg Bailey, Robot|

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