IDIDTHAT HOUSE will be back at the Loeries 2026
It’s a two-day meeting place where agencies, marketers, and production companies connect between seminars, masterclasses, and awards shows. Expect panel chats, food, drinks and good hangs, all powered by South African production companies.
o 8 & 9 OCTOBER
o THE ELECTRIC, 48 Canterbury Street, District Six, Cape Town
o Opens 9am – 8pm
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Clear Angle Studios partners with local scanning company, Robot Air!
From Woman King to Mission: Impossible, South Africa has played host to big-budget international productions, lured by stunning landscapes, diverse locations, and competitive production costs. Now, Cape Town-based Robot Air has joined forces with the Pinewood-headquartered Clear Angle Studios, global leader in 3D capture services to bring world-class scanning technology and expertise to the region.
Marketer Spotlight: Behind the Craft with Suhayl Limbada, CMO of KFC Thailand
When KFC Thailand’s ‘Let There Be Cake’ picked up a Cannes Gold Lion for Film, it was a massive win for South Africa and proof of what’s possible when everyone is aligned in service of the craft. From marketer to agency to production, every decision pushed the idea further and raised the bar on execution. At the centre of it is Suhayl Limbada, a South African marketer with an instinct for strong ideas and a respect for the people who bring them to life.
Carbon Films signs director Kristy Snell
A world-class specialist in food, liquids, and beauty brings her international experience to South Africa by joining the Carbon Films team. Kristy Snell is known for her bright, highly technical work in Tabletop directing. She brings years of international experience and a body of big brand work that turns everyday products, from burgers to beauty serums, into moments of pure joy.
The Refinery Joburg is open and so is Liam Traynor’s Colour suite
The Refinery has landed in Joburg with a new fully kitted Bryanston studio offering top-tier colour, VFX, online and final mix under one roof. Connected to their Cape Town HQ, The Refinery Joburg is ready to deliver high-end finishing across commercials, branded content, long-form and music videos. Leading colour is Johannesburg-born Liam Traynor, bringing home experience from London, Europe and LA.
Marketer Spotlight: Behind the Craft with Grant Macpherson
If we’re going to interrupt someone’s day, it better be with something worth watching.” That line captures how Grant Macpherson approaches marketing and why KFC Africa keeps producing standout work. In this honest and insightful read, Grant shares what it really takes to make advertising people actually want to watch.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
IDIDTHAT Craft Awards February 2021
This month’s IDIDTHAT.co Craft Awards were judged by Thibedi Meso, ECD Partner at Brave Group and Trevor Clarence, Director and Partner at Your Girlfriend. Congratulations to Monde Gumede from The Rudeboy Collective and Ari Kruger from Sketchbook Studios on being awarded IDIDTHAT's Best in Craft.
IDIDTHAT Craft Awards Rankings 2020
The Official IDIDTHAT Craft Awards Rankings for 2020 are here. Every month IDIDTHAT teams up with the leaders in the production and ad industry to award the finest in South African film and production craft. These rankings showcase the best of the best in Film Production, Post Production, Music & Sound, Cinematography, Animation & VFX. Congratulations you beautiful clever people you!
IDIDTHAT Craft Awards January 2021
January’s IDIDTHAT.co Craft Awards were judged by Darling Films‘ director, Chloe Coetsee and ECD of Machine_ Cape Town, PJ Eales. Congratulations to Daniel Morcos from Carbon Films AND James O’ Sullivan and the late SJ Myeza from 7Films on being awarded Best in Craft.
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.
Radio: Creative Circle’s Ad of the Month winners in 2020. In the running for Ad of the Year.
We’ve tracked down all our IDIDTHAT members’ work that was awarded in Creative Circle’s ‘Radio & Audio’ category throughout 2020. Congratulations on being in the running for the coveted ‘Ad of the Year’ award on the 4th of March at the Virtual Ad of the Year Awards, boom! What campaign do YOU think deserves the title of South Africa’s best of the best?
‘They Did That’ December 2020. View South Africa’s New Work.
In a never-ending quest to keep you updated on all the impressive work that the industry is creating, we’ve created ‘They Did That’. Here we showcase all the latest work that agencies are most proud of and want to show off.
Creative Circle 2019 Annual Awards
You all should be pretty familiar with the Creative Circle Annual Award wins of 2019 by now, but have you seen the actual work that won and the real-life humans behind the creativity? Well, step right up folks. We’ve put together a showcase of all the winning work so you can find out more about who is creating the best of the best in South Africa as voted by the Creative Circle jury panel.