Editorial

Eyeforce signs Internationally Acclaimed Photographer and Directors, Testimony to Global Ambitions.

Production company Eyeforce is thrilled to announce the signing of three exceptional South African talents to their roster: Kent Andreasen, Meghan Daniels, and Kyla Philander. With their well-established flagship company based in Amsterdam, and their offices in Cape Town and Lisbon, Eyeforce is focused on expanding its local reach, whilst continuing its commitment to inspiring audiences worldwide.

admin2023-04-25T14:19:15+02:00April 25th, 2023|Categories: Editorial, Eyeforce Editorial|Tags: Eyeforce, Kent Andreasen, Kyla Philander, Meghan Daniels|

Clean Creatives is asking South Africa’s creative and production industry to stop using your talents to advertise for fossil fuel companies

Clean Creatives is a movement advocating for the Advertising, PR and Production industry to decline work from the fossil fuel industry (think Sasol, BP, Engen, Shell, and Caltex for example). Their aim is to mobilise creatives in South Africa to stop using their talents to promote fossil fuel companies and to create a conscience around working for companies that are speeding up the rate of climate change. Here are some of the questions we had, before coming clean.

admin2023-04-14T12:15:35+02:00April 14th, 2023|Categories: Editorial|Tags: Clean Creatives|

OBSESSED with director Karien Cherry

IDIDTHAT is obsessed with Giant Films director Karien Cherry. Ranked as the Number 1 director in the African & Middle Eastern region by the 2020 Loeries, Karien has become one of the most sought-after directors in the country. She won her first Best in Craft in IDIDTHAT’s Craft Awards back in 2015 and we’ve been die hard fans ever since. Having recently judged at the D&AD Awards for the second year in a row, Karien shares her thoughts on the work she wishes she did, her superpowers, bucket list and how she’s almost 2000 weeks. This is what Karien Cherry is obsessed with.

admin2023-04-12T13:16:44+02:00April 12th, 2023|Categories: Giant Films Editorial, IDIDTHAT Obsessed|Tags: Giant Films, Karien Cherry|

Justine Calverley’s latest car ad is a cinematic fantasy ride on Mars for Toyota

Justine Calverley’s spot for Toyota and FCB Joburg is a big-scale cinematic car ad that seamlessly blends visually stunning locations with VFX. The adventurous spot landed Justine 3rd position in AdForum’s Top 5 Best Directors Worldwide for March and we can see why. We spoke to the First Pencil filmmaker about her approach to the work.

admin2023-03-23T15:12:57+02:00March 23rd, 2023|Categories: Editorial, FirstPencil Editorial|Tags: FirstPencil, Justine Calverley|

Chef’s kiss to director Thina Zibi, serving ama’Italiano and top performances in new work

The latest work from Director Thina Zibi is a hilarious, relatable and distinctly South African ad with some serious Italian flair. With the backing of Triple Story Content and creative from The Odd Number, ‘Always Eatalian’ for Fatti’s and Moni’s is why we love South African advertising. The commercial not only delights with moments that stay with you long after you’ve watched them, but it solidifies Thina’s space in the industry as an exceptionally talented performance director. Bravo!

admin2023-03-20T14:52:53+02:00March 20th, 2023|Categories: Editorial, Triple Story Content Editorial|Tags: Thina Zibi, Triple Story Content|

10 things you should know about Online and Motion Graphics with Ludus Post Productions’ Donovan Smith

We asked the Head of Online and Motion Design at Ludus Post Productions, Donovan Smith, some questions about the inner-workings of the post process and what are some of the best practices for achieving top craft in post.

admin2023-03-17T08:50:57+02:00March 17th, 2023|Categories: Editorial, Ludus Editorial|Tags: Donovan Smith, Ludus Post Production|

OBSESSED with director Zee Ntuli

IDIDTHAT is obsessed with Darling Films director Zee Ntuli. He's a filmmaker and a writer. Working in commercials and long-form, Zee always brings his passion for storytelling and style to his work. In 2021 he was ranked 1st for Direction in South Africa by the IDIDTHAT Craft Awards, so naturally, he was the perfect candidate to kick off IDIDTHAT's new OBSESSED Series. Poetry, artificial intelligence, aeroplane seats and the commercial he wishes he directed, this is what Zee Ntuli is obsessed with.

admin2023-03-07T13:45:02+02:00March 7th, 2023|Categories: Darling Films Editorial, Editorial, IDIDTHAT Obsessed|Tags: Darling Films, Zee Ntuli|

Emerging Director Hloni from Spitfire on your radar and ready to fly

Director Malehlohonolo Ntsooa, better known around Spitfire as Hloni, has very quickly, with the power production support of Spitfire and Executive Producer Liesl Lategan, built an impressive showreel featuring sports, food, music, comedy, finance and visual effects-heavy spots. We found out how this young determined talent rose up in the ranks of a top production company.

admin2023-03-02T06:04:49+02:00March 1st, 2023|Categories: Editorial, Spitfire Editorial|Tags: Hloni Ntsooa, Spitfire, Spitfire Films|

Massïf Films’ Director Gordon Lindsay DID THAT

Massïf Films’ Gordon Lindsay has a reel that screams BIG BUDGETS, and although he has worked on many high-end jobs locally and around the world for the likes of Guinness and Tinder, the truth is a lot of the work was made on a shoestring. It’s not the budgets that have contributed to Gordon’s impressive reel, it’s his ability to craft visually exciting work.

admin2023-02-24T08:58:07+02:00February 24th, 2023|Categories: Editorial, Massïf Editorial|Tags: Gordon Lindsay, Massif|

Gorgeous Bushman chosen as top young director by The Storyteller Foundation

Gorgeous Bushman aka Bathandwa Ngwendu spent the past year enrolled in The Storyteller Foundation’s programme. As the first recipient of the Foundation, he’s gained invaluable directing experience working closely under the mentorship of Lourens van Rensburg at 7Films. He has now officially joined the 7Films roster, open for briefs with the full production support of the established team. We get into how he was selected and his move into full-time commercial directing.

admin2023-02-17T09:58:06+02:00February 17th, 2023|Categories: 7Films Editorial, Editorial|Tags: 7Films, Gorgeous Bushman|

Post Production giant The Refinery under new ownership, join The First Order

The Refinery, South Africa’s award winning post house, is under new ownership. Previously owned by eMedia Holdings, The Refinery in Cape Town and The First Order in Joburg now fall under The First Order Group, a proud Level 2 BBBEE Contributor for Post Production Services. We caught up with the teams from both offices about the new cross-country alliance.

admin2023-02-10T07:26:34+02:00February 10th, 2023|Categories: Editorial, Refinery Editorial, The First Order Editorial|Tags: Refinery, The First Order|

Director Bongani Morgan, the real story guy on the rise

It’s been almost a year since Bongani Morgan joined the team at Made Films and he’s hit the ground running. While collecting awards for his documentary Map1mp1 and TV show, The Braai Show with Cassper Nyovest, Bongani spent most of 2022 travelling across the country directing for the likes of Vodacom and Red Bull and months directing his new series for Showmax, shot across the entire KZN region. Now finally back home in Joburg, and available for commercial briefs again with the powerhouse backing of his production team at Made, it was time for a catch-up.

admin2023-02-07T13:35:56+02:00February 7th, 2023|Categories: Editorial, Made Films Editorial|Tags: Bongani Morgan, Made Films|

Dare Content Studio delivers radical transparency to the production industry

Dare Content is a production studio working directly with agencies to produce film, stills and animation. Launched in 2020 by Creative Producer Chris Coetsee, Dare already has the proven success to back their transparent budget approach to production. With no in-house roster of talent, Chris curates a team that he believes is best suited to each brief and at the heart of his company is what Chris calls ‘radical transparency.’

admin2023-02-07T21:58:48+02:00February 7th, 2023|Categories: Dare Editorial, Editorial|Tags: Dare Content Studio|

Director Dan Mace from JOE collaborates with the most followed YouTuber in the world, Mr Beast, as new Chief Creative Officer

South African director, YouTuber and Founder of the creative production company JOE, Dan Mace, has joined forces with billionaire YouTuber, Mr Beast aka Jimmy Donaldson. According to Forbes, Donaldson is the world’s most followed person on YouTube. Dan has been appointed as the Chief Creative Officer of the Beast Philanthropy Channel on YouTube, tasked with carrying out the creative direction of the channel’s future content.

admin2023-12-04T15:06:41+02:00January 26th, 2023|Categories: Editorial, JOE Editorial|Tags: Dan Mace, JOE|

Pressure Cooker elevates more than art, as Brian Little named General Manager.

Pressure Cooker has seen massive growth over the past few years, not just in the high quality of work they are producing but also the sheer amount of in-house talent. The latest addition to the team is entrepreneur, businessman, and former creative, Brian Little. Brian will be joining the leadership team, taking on the role of General Manager. A General Manager at a post-production house? We also had questions!

admin2023-01-17T11:51:07+02:00January 17th, 2023|Categories: Editorial, Pressure Cooker Editorial|Tags: Pressure Cooker Studios|

Simoné Bobo’s directorial debut wins in support of female Springbok rugby

Executive Producer and Founder of Osu Creative Productions, Simoné Bobo, has made her directing debut. ‘Play with Power’ is a short film created in support of the female Springbok rugby team. The film has been awarded the BEST Audio Visual Content Short Film at this year’s Hollard Sports Industry Awards (that’s like the Loeries for the sports world ya’ll). Not many people get to launch their directing careers with awarded work, but this is Simoné Bobo, and honestly, we would expect nothing less.

admin2022-12-15T12:15:11+02:00December 15th, 2022|Categories: Editorial, Osu Editorial|Tags: Ona & Grace, OSU, Simoné Bobo|

Spitfire, a decade of ‘Challenge Accepted’

Let’s face it, team Spitfire has never quite fit into the traditional production company box. Over the past 10 years they have always approached work with the same attitude of ‘Where there’s a screen, there’s an opportunity’. But hey, a production company that has an in-house Head of Content is a production company that just thinks differently.

admin2022-12-14T14:29:35+02:00December 14th, 2022|Categories: Editorial, Spitfire Editorial|Tags: Spitfire, Spitfire Films|

Meghan Daniels presses play in new surreal spot for Count Pushkin

Director Meghan Daniels from Butterfly Films has delivered a visually stylised and striking spot for Count Pushkin. Working with their cast, athlete Chelsea-Sloan Samuels and Model and Dancer Sonwabile Mhlonyane, Meghan brought a playful and bold purple-fuelled world to life that we would happily get lost in.

admin2022-12-13T14:40:30+02:00December 13th, 2022|Categories: Butterfly Films Editoorial, Editorial|Tags: Butterfly Films, Meghan Daniels|

New immersive sound studio at Howard Audio, giant leap for sound in South Africa

In the past two years we’ve seen so much expanding from Howard Audio it’s been hard to keep up! Besides Adam Howard being ranked the top music Composer and Supervisor in 2020 at the Loeries, he’s also made some major moves for South Africa’s sound industry. First it was a Dolby Atmos 7.1.4 studio and now Adam has collaborated with heavy-hitter Robin Kohl of Jazzworx to build a new immersive sound recording studio unlike we have ever seen. So obviously we have questions, four to be exact.

admin2022-12-09T11:51:09+02:00December 9th, 2022|Categories: Editorial, Howard Audio Editorial|Tags: Adam Howard, Howard Audio|

Big love for Yoza Mnyanda’s Mini car commercial

Osu Creative Productions’ director Yoza Mnyanda is definitely in the driving seat for the latest car commercial for Mini Cooper. Bringing her vibrant style, aesthetic and Gen Z perspective, Yoza has directed an unpretentiously cool spot about sustainability. Considering she is only in her second year as a commercial director, we have to say, if this is the quality of work coming from newbie filmmakers in our industry, we’re in good hands.

admin2022-12-07T15:15:07+02:00December 7th, 2022|Categories: Editorial, Osu Editorial|Tags: OSU, Yoza Mnyanda|

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