Editorial

Students out to inspire oldies to rethink working on fossil fuel commercials – the brief is in

Students from South Africa’s advertising schools are currently coming up with ideas to inspire ad-makers in the commercials industry to stop using their talents to promote fossil fuel companies. These commercials directly contribute to the climate crisis by creating positive perceptions about fossil fuel companies, distracting from activism work and thus slowing down legislation that will stop the damage they are doing.

admin2023-08-23T12:57:09+02:00August 18th, 2023|Categories: Editorial|Tags: Clean Creatives|

Carbon Films joins global network of 20 production houses, introducing Supercluster

Carbon Films is representing our country as the only South African production company selected to join the ranks of Supercluster, a global collective of 20 production houses in 20 countries across 6 continents. This alignment positions Carbon at the forefront of a partnership fuelled by artistic exchange, shared resources and collaboration on a global scale. The move also gets our local industry sitting right next to the rest of the world, proving again that we can be big players in the global field.

admin2023-08-15T11:49:31+02:00August 15th, 2023|Categories: Carbon Films Editorial, Editorial|Tags: Bruno Bossi, Carbon Films|

Audio Militia takes AI craft to new heights to bring rapper Riky Rick’s legacy back to life for one last song.

February 2022, South Africa mourned the passing of musician Riky Rick, who tragically suffered from mental health issues. Before we lost Riky, he shared his final tweet ‘I’ll return a stronger man’ with the world. One year later, Audio Militia and TBWA, with the clever use of AI technology, brought Riky’s legacy back to life, by releasing one final song, a moving tribute to his legacy and the launch of The Riky Rick Foundation. The Foundation has been created by Riky’s family in his honour to help people with mental health issues.

admin2023-07-27T11:31:26+02:00July 27th, 2023|Categories: Audio Militia Editorial, Editorial|Tags: Audio Militia|

Paving her own path, director Zandi Tisani launches as an Independent Director

Director Zandi Tisani’s move to independence signifies a transformative milestone in her career. While staying true to the fundamentals she embraces as a director – a passion for pop culture, a keen eye for the latest trends, and an affinity for performance-driven work and strong visuals – she has now taken a deliberate step towards prioritising her trajectory as director. This choice opens up fresh and exciting opportunities for creatives to collaborate with her.

admin2023-07-24T13:51:43+02:00July 24th, 2023|Categories: Editorial, Hello Circus Editorial|Tags: Hello Circus, Zandi Tisani|

The launch of THEN and THEN AGAIN

If you’ve been searching for post production company New Creation Collective and came up empty handed, it’s not because they’ve been hacked. Instead, the post house has undergone a pretty big transformation. Since its original inception over 13 years ago, the post-production company has evolved into two specialized offerings, which they decided to cement as distinct brands in a recent re-launch. Here are four things you need to know about THEN, the commercial and film post-production house and brand new THEN AGAIN, a motion design and illustration company.

admin2023-07-24T11:33:08+02:00July 24th, 2023|Categories: Editorial|Tags: THEN, THEN AGAIN|

Director Sandulela Asanda joins Osu Creative Productions with a bang, releases AfriSam comedy commercial

Director Sandulela Asanda, who recently joined Osu Creative Productions, has wasted no time making her mark. The release of her latest commercial for AfriSam not only validates Executive Producer Simoné Bobo’s initial instinct in recognising Sandulela’s talent as a performance and comedy director but also underscores her ability to collaborate with actors and non-actors alike. With a blend of humour, irreverence, and an innate understanding of youth culture, Sandulela proves herself to be a true force on the Osu roster.

admin2023-07-05T14:40:37+02:00July 5th, 2023|Categories: Editorial, Osu Editorial|Tags: OSU, Sandulela Asanda|

Director Jono Hall’s debut film signals the levelling up of a bold visual storyteller

Gentlemen Films director Jono Hall’s debut film ‘Awake’ is a bold and captivating emotional experience that lingers in your memory and behind your eyelids long after you’ve watched it. Breaking free from the constraints of the commercials world, ‘Awake’ serves as a testament to Jono’s ever-expanding talent at creating striking work that is classy and restrained, yet still able to deliver utterly unexpected and attention-grabbing moments. It is a meticulously crafted film made by a confident visual storyteller who shows every indication of levelling-up in his career. Hell yeah!

admin2023-06-28T10:02:55+02:00June 28th, 2023|Categories: Editorial, Gentlemen Editorial|Tags: Gentlemen Films, Jono Hall|

Live Updates: South Africa’s Winners & Shortlists at Cannes 2023

As always, IDIDTHAT is bringing you the Cannes Lions action live, this year in partnership with Howard Audio. As of the 18th of June 2023, this page is your gateway to all things South Africa in Cannes. Right here you can check in to view South Africa’s shortlists, the work and the talented IDIDTHAT members involved in the work. We’ll be updating this page as results come in. Good luck and may the France be with you!

admin2023-08-04T09:50:50+02:00June 18th, 2023|Categories: Cannes Lions, Cannes Lions 2023, Editorial|Tags: Accenture Song, Adam Bentel, Cannes Lions, Cannes Lions 2023, Chocolate Tribe, Deliverance Post, DENTSU CREATIVE, FCB Africa, Grey Advertising Africa, Grey Africa, Howard Audio, Joe Public United, Krewkut, LittleBig, M&C Saatchi Abel, Marc Algranti, Ogilvy Cape Town, Ogilvy Johannesburg, ROMANCE, Sterling Sound|

Director Lamar Bonhomme finds a home at Robot

Director Lamar Bonhomme seeks to capture the essence of the world in its rawest and most unfiltered form. Armed with a lens that embraces the beauty of imperfection, Lamar is joining the powerhouse roster at Robot. With Robot’s established production support, Lamar is eager to continue reflecting the richness of our world with a cinematic timelessness that avoids unnecessary gimmicks, something that is evident in his latest campaign for SA Tourism.

admin2023-06-15T16:54:17+02:00June 15th, 2023|Categories: Editorial, Robot Editorial|Tags: Lamar Bonhomme, Robot|

Cannes Predictions South Africa 2023

The countdown to The Cannes Lions Festival of Creativity is here, starting with South Africa’s Cannes Predictions! We’ve rounded up a gang of fearless industry leaders who’ve tapped into their inner psychics to conjure up the future and predict who’ll be bringing home the metal for South Africa. Thank you to these talented legends for lending us their knowledge, time and expertise. These visionaries have spoken, and here are their predictions for the metal-grabbing work at Cannes 2023.

admin2023-06-15T17:13:51+02:00June 15th, 2023|Categories: Cannes Lions 2023, Editorial|

South African director Raphadu Maphoto selected for Eyeforce’s international young creatives program

The production house with offices in Amsterdam, Cape Town, and Lisbon is pleased to announce the launch of a program aimed at creating equal opportunities and breaking down barriers for young creatives within the commercial industry. From South Africa, our very own Raphadu Maphoto will be joining the program and from the Netherlands, Eyeforce has welcomed Eva Oosterveld.

admin2023-06-15T10:38:25+02:00June 14th, 2023|Categories: Editorial, Eyeforce Editorial|Tags: Eva Oosterveld, Eyeforce, Raphadu Maphoto|

IDIDTHAT partners with Howard Audio to bring South Africa all the Cannes Lions news 2023

The countdown to Cannes Lions 2023 has begun. As always IDIDTHAT will be the ultimate source of all the South African news live from Cannes. This year, IDIDTHAT has joined forces with Howard Audio led by Cannes veteran Adam Howard. Howard Audio is the perfect partner for Cannes, having previously won Gold, Silver and Bronzes at Cannes, the company understands the importance of supporting our Saffas nominated on the international stage.

admin2023-06-09T08:57:01+02:00June 9th, 2023|Categories: Cannes Lions, Editorial, Howard Audio Editorial|Tags: Adam Howard, Cannes Lions 2023, Howard Audio|

Great performances, visual richness and a little bit bananas, it’s Amy Allais’ campaign for Spar2U

Ola! Films director Amy Allais has crafted a vibrant, fast paced, high-energy campaign for TBWA Durban and Spar and we love it! Amy, known for her keen sense of aesthetics and her talent for eliciting powerful performances, has delivered three spots that are super fun, uniquely South African and infused with Amy’s trademark touch of eccentricity.

admin2023-06-02T10:40:40+02:00June 2nd, 2023|Categories: Editorial, Ola! Editorial|Tags: Amy Allais, Ola! Films|

Cars, food and…self-driving beds? Behind the lens with multifaceted Director Kofi Zwana

Hungry Films’ Kofi Zwana is the kind of director who brings it all to the table. With his technical experience, passion for visual storytelling, and collaborative spirit, he’s as multi-faceted in his role as a director as he is in his personal life. His latest spot for Spur is a whirlwind morning adventure with beds navigating Cape Town’s early morning traffic to deliver their occupants straight to breakfast. Bed goals! This playful spot perfectly reflects Kofi’s infectious energy and enthusiasm.

admin2023-05-26T08:48:10+02:00May 26th, 2023|Categories: Editorial, Hungry Films Editorial|Tags: Hungry Films, Kofi Zwana|

From aesthetics to authenticity, Gale Maimane amplifies South African visual culture

From the onset of her directing career, Gale Maimane has drawn on her background in photography, animation and graphic design to effortlessly blend concept and aesthetics in her work. Her trained eye, point of view and affinity for authenticity, enables her to craft impactful visuals that resonate with local audiences. Gale has now returned for her second collaboration with Jägermeister. Infused with super kühl vibes, she has once again created captivating aesthetics with a uniquely South African visual stamp on the work.

admin2023-05-19T07:46:26+02:00May 19th, 2023|Categories: Darling Films Editorial, Editorial|Tags: Darling Films, Gale Maimane|

South African copyright in crises

ACT NOW - a new campaign that aims to stop the passing of the controversial Copyright & Performers’ Protection Amendment Bills has been spearheaded by, amongst others, the Commercial Producers Association (CPA) which strongly opposes the new legislation which will be detrimental to the advertising industry and all other creative sectors in South Africa.

admin2023-05-19T08:02:22+02:00May 19th, 2023|Categories: Editorial|Tags: ACA, ACTNOW, CPA|

Entering the Ayanda Duma era, Robot’s director is unleashed and unafraid.

Ayanda Duma’s pursuit of challenging the status quo coupled with her passion for exploring South African culture, black identity, queer culture and femme culture is what drives her as a director. She proudly stands by her values especially when it comes to breaking down stigmas and stereotypes, she is also an absolute damn joy, warm, generous with her time and her razor-sharp wit. Even when navigating sensitive subject matter, Ayanda always remains at the core of her craft, as exemplified by her latest project - ‘Sex and Pleasure’ for Showmax.

admin2023-05-12T10:24:36+02:00May 11th, 2023|Categories: Editorial, Robot Editorial|Tags: Ayanda Duma, Robot|

Samantha Nell, making her mark in performance directing

Gentlemen Films director, Samantha Nell, has quickly made a name for herself as a strong performance director with a talent for storytelling. Her reel showcases stand-out work in both comedy and drama, often combining the two, and has seen her directing some of the most renowned and respected actors in South Africa, in commercials and now in her debut feature film for Netflix. We caught up with the Gentlemen Films director about her rise in the industry.

admin2023-05-10T12:56:15+02:00May 9th, 2023|Categories: Editorial, Gentlemen Editorial|Tags: Gentleman Films, Samantha Nell|

Director Dani Hynes launches Love Films. We love that idea.

Loves Films is doing it a little differently. It’s a production company that provides a “come-and-go-as-you-please” home for freelance directors and a more permanent residency option for those who want to stay longer. Love Films is another way to bring ideas to life. ‘Curating creative and production teams to collaborate with on commercials, music videos or films means that we can create bespoke solutions to every board, budget and schedule that comes our way.’ Says Dani. It’s about putting the right heads together to show each job the Love it deserves.

admin2023-05-05T09:25:24+02:00May 5th, 2023|Categories: Editorial, Love Films Editorial|Tags: Dani Hynes, Love Films|

Meet the newest production company on our radar, welcome And.

And. is the new production company from Robert dos Santos and Byron Davis which stables a cast of directors with global talent. Making waves internationally And. has racked up 50+ awards and nominations for their work on the world stage. Now, their sights are set on South Africa. And with a quick look at what they’ve been up to, it’s only a matter of time before they are household names back home.

admin2023-05-02T15:50:27+02:00May 2nd, 2023|Categories: And. Editorial, Editorial|Tags: And., BYRON DAVIS, CHRISTOPHER LEE, ROB DOS SANTOS, RYAN HING|

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