IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
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IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Behind the scenes, 7 Films and Steve Tyler send a BMW to space to launch Dreamdrive.co.za
“We set out to send South Africa’s beloved Gusheshe into space,” says Steve Tyler, founder of DreamDrive.co.za. After months of planning and one high-stakes, 2-hour-50-minute flight, Steve and 7 Films overcame freezing temperatures and strict weight limits to pull off this ambitious mission. Here's how.
Director Bevan Cullinan mines comedy gold for Spar’s viral Christmas campaign
When it comes to comedy in advertising, few directors in South Africa understand the craft like Together Films’ Bevan Cullinan. His latest Christmas commercial for Spar, created with TBWA Durban, is packed with British humour, hilarious local insights, and viral appeal, the 3-minute spot is a comedic gem. Go Bevan!
Grab the tissues, Agency 99c, 7 Films and Checkers deliver another Christmas miracle
For the second year running, Checkers, agency 99c, and production company 7 Films have crafted a Christmas campaign that doesn’t just pull at your heartstrings, it tugs with both hands. Following the success of their previous Christmas campaign, this year’s takes to the skies with a Checkers Sixty60 branded aeroplane delivering the gift of togetherness.
Rising Director Koketso Matabane joins Carbon Films
Carbon Films has announced the signing of rising director Koketso Matabane to their roster. With a sharp eye for clever, idea-driven work and a knack for storytelling shaped by five years in the Joburg creative and film scene, Koketso is already making her mark. She recently directed a campaign for MTN which among her other work caught the eye of Carbon Films, which she now calls home.
Year one done, Fam Films share insights on their people-first approach
In under a year, Fam Films, led by founders Aadil Dhalech and Mpho Twala, has delivered nine major campaigns, working nonstop between Jozi, Cape Town, and Nairobi, with a talented team that includes Jess Schipper, Hallie Haller, Gcobisa Yako, and newly-signed director Fhathuwani Mukheli.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Best in Film Craft: March 2018
Taking time out from her fitness regime of getting in formation and collecting awards like No. 1 ECD in SA for the last 2 years, Mariana O’Kelly, Executive Creative Director at Ogilvy JHB, judges this month’s iDidTht Craft Awards. Mariana, we are not worthy 🙏
Best in Film Craft: February 2018
Executive Creative Director at Publicis Machine, Gareth McPherson, has come a long way since roaming the cutthroat halls of Rondebosch Boys’ High. Lucky for us Gareth rose above this adversity and is now a badass creative leader and we’re honoured to have him judge this month’s iDidTht Craft Awards.
Best in Film Craft: January 2018
Creative Director at Hellocomputer, Camilla Clerke, judged this month’s Craft Awards. Camilla has gone from winning awards at Loeries, D&AD and Cannes to judging awards at Cannes to even filling a can with water from a stream #DayZero. She’s a pretty big deal and it’s a privilege and an honour to have her *curtsy
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IDIDTHAT Showcase
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