IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
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Drone Companies
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Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
South African team creates a buzz with KFC Thailand’s ‘Cake’ ad. BTS with Director Bruno Bossi of Carbon Films
What happens when the world starts turning into cake? A South African team has the industry buzzing about the latest KFC Thailand commercial, not just for its originality but for its impeccable craft. Directed by Bruno Bossi from Carbon Films and conceptualised by the newly launched local agency Bananas. We sat down with Bruno to go behind the scenes.
Ola! Films Turns 18, Director Amy Allais talks choreography, kids, and the name that got away
Founders Amy Allais and Olivia Leitch launched Ola! Films 18 years ago, shaping it into one of South Africa’s top production companies. With a growing roster of talent and a new international service department, Amy reflects on their journey, her career as a director, and how she still wishes they called it Leotard Films.
Butterfly Films reboots – leaner, smarter, more powerful
Butterfly Films was born in the post-TVC world, where navigating challenging budgets became part of their DNA, says Co-Founder and Executive Producer Felix Seuffert. With 15 years of global advertising production experience, they continue to thrive on this resourceful mindset.
And the Oscar Shortlist goes to Director Cindy Lee from Star Films, a masterpiece!
[Editor’s note: Since publication, Cindy Lee’s short film The Last Ranger has advanced from the Oscar shortlist to an official nomination!] There is a handful of directors that our industry turns to when they have a really meaty narrative script, and Star Films’ Cindy Lee is undoubtedly among them. Her short film The Last Ranger is a heartbreaking masterpiece. It is compelling, gut-wrenching, and beautifully crafted, earning its well-deserved spot on the 2025 Oscar shortlist.
A Decade On… 10 Reflections of a CEO
Nosipho Maketo-van den Bragt, CEO and co-founder of Chocolate Tribe, shares 10 reflections from her journey leading a creative studio for the past decade. From embracing change to celebrating wins, her insights are a must-read for aspiring entrepreneurs and industry leaders alike.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Best in Film Craft: June 2018
This month’s iDidTht Craft Awards are judged by Chief Creative Officer at 1886 Advertising, Stuart Stobbs. We couldn’t find an active Facebook or Twitter account for Stuart, which set off some major alarms, but his LinkedIn profile assures us he is legit. Love you Stuart (and that hairstyle)! 😘
Best in Film Craft: May 2018
This month’s iDidTht Craft Awards are judged by Creative Director at DDB South Africa, Nicola Wielopolski. Having already bagged all the top awards herself, it's about time she hands them out. Nicola, you always rock our world!
Best in Film Craft: April 2018
With over a 100 statues of his own (show off!), who better to judge this month’s iDidTht Craft Awards than CCO at TBWA Hunt Lascaris and Creative Circle Chairperson (drum roll please), the legendary Peter Khoury! And as we always say, just keep calm and Khoury on!
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.