IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
GPS-tracking drone, flying spotlight, one-shot 2-minute music video – here’s how director Rob Smith pulled it off
Director Rob Smith and Flattery Films take motion control to the skies in PHFAT’s latest music video, Faces in the Light ft. Nazieg. Using two drones, one as a GPS-locked aerial camera and the other as a spotlight, they pulled off a one-shot video with the kind of precision that has to be seen to be believed.
Run Jump Fly responsible for zebras strolling down Grayston Drive, South Africa
Run Jump Fly’s latest spot for Investec had the internet convinced it was AI-generated. But the truth is, every detail was handcrafted by their in-house team of directors, animators, designers, editors, and music composers. This boutique production company has become a specialist in Mixed-Reality OOH, yet they seem to be run-jump-flying under the radar.
Director Mark Strydom goes solo
On this Valentine’s Day, Mark Strydom isn’t just bringing flowers, he’s bringing his A-game as an independent director. With expertise in storytelling, directing celebrities, sports stars, and influencers, he’s ready to collaborate direct(or)ly with agencies, brands, and production houses on everything from high-energy sports campaigns to sleek tech ads.
Meet ART MAYBE, young talented production team making moves
ART MAYBE is a South African production company bringing high-energy storytelling and visuals to the scene. Founded in 2023 by director Masedi Ranyane and DP/Editor Kea Ditaunyane, they started in music videos, attracting U.S. artists before catching the attention of brands like Adidas, Converse, and Reebok. Now fully focused on commercials, here's what you should know.
Adam Howard uses Cell C’s office basement to create new sonic branding
Known to some as “Mister Music Man” or “King of the Jingle,” few people geek out over sound and sonic branding quite like Adam Howard. With Gold Loeries, multiple Clios, and 15 years as one of the top-ranked composers in the country, it’s no surprise he was asked by agency Joe Public to flex his audio branding expertise, this time for Cell C’s full sonic rebrand.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Best in Film Craft: September 2018
This month’s iDidTht Craft Awards are judged by Consulting ECD at WICK, Bridget Johnson. Bridget has over 20 years’ experience at SA’s best advertising agencies and all the awards and accolades to back up a truly powerful career. Judging our Craft Awards will no doubt be a new highlight… Glad to be of assistance Bridget 😉 and honoured to have you!
Best in Film Craft: August 2018
This month’s iDidTht Craft Awards are judged by Mr Easy on the Eyes himself, Executive Creative Director at TBWA\ Johannesburg, Kabelo Moshapalo. When not judging every award show out there, Kabelo is a master of creative digital solutions, driving creative excellence, and posing for kickass insta-selfies. An honour and a privilege to have you Kabelo!
Best in Film Craft: July 2018
This month’s iDidTht Craft Awards are judged by Molefi Thulo, Creative Director at Ogilvy Johannesburg. Just because he was a judge at Cannes Lions this year, doesn’t mean he forgot about his squad back home. Thanks Mo – next round of Rosé on us! 🍷
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.