BEST OF REEL: Toyota Aygo ‘Make Your Mark’ by Morgan Dingle from Your Girlfriend – Direction Craft
My pick for this month’s Best Of Reel for Direction this month goes to Morgan Dingle and Your Girlfriend for this lighthearted and beautifully directed piece. I particularly enjoyed the believable performances, the shooting style and the concept of this work. It doesn’t take itself too seriously, just like the car its advertising, but it packs a punch and I think it will resonate strongly with its intended audience.
BEST OF REEL: Blaqboy Music ‘iWalk Ye Phara’ by The Upstairs Ludus – Offline, Grade and Online Craft
Congratulations to Ludus on a beautifully crafted music video for one of the most popular songs in Mzansi at the moment. The offline, grade and online on this piece are stunning because they have managed to straddle that fine line between too stylised and too raw, and they strike that balance beautifully.
SPECIAL MENTION: Mahindra ‘The Wanderer’ by Alan Irvin from they – Direction Craft
This is a charming piece, beautifully shot and quite different from the car advertising we’re used to, which is usually about a list of features with little to no attention paid to the story. So well done to they Films and Alan Irvin.
SPECIAL MENTION: Siemens ‘Fabric’ by Justine Puren-Calverley from FirstPencil – Direction Craft
This piece, whilst not being a traditional commercial is a beautiful idea and it’s beautifully shot. It’s very easy to switch off or for the mind to wander when looking at very technical type of visuals, but this one kept my attention till the end.
SPECIAL MENTION: Netflix ‘The Boxer’ by SJ from 7 Films – Direction Craft
A wonderful story beautifully told through the lens and capturing some genuine moments. I really enjoyed watching this and I was pleasantly surprised to see what they were actually advertising in the end.
SPECIAL MENTION: Hansa ‘Escape’ by Anton Visser from Patriot – Direction Craft
It seems this was the month of lighthearted work and Hansa really showed up with this piece. For a brand we haven’t seen in a while, I thoroughly enjoyed this and it made me appreciate and understand the new direction that Hansa is going in.