Best of Reel awarded to MTN ‘MTN Sounds The Call: The Os du Randt Story’ by Ross Garrett from Darling Films

This month’s iDidTht Craft Awards are judged by Mr Easy on the Eyes himself, Executive Creative Director at TBWA\ Johannesburg, Kabelo Moshapalo. When not judging every awards show out there, Kabelo is a master of creative digital solutions, driving creative excellence, and posing for kickass insta-selfies. An honour and a privilege to have you Kabelo!


BEST OF REEL: MTN ‘MTN Sounds The Call: The Os du Randt Story’
Darling Films | Ross Garrett
(Direction Craft)


SPECIAL MENTION: Ford Fiesta ‘Independent State of Nandi’
Egg Films | Zwelethu Radebe
(Direction Craft)

SPECIAL MENTION: Spur ‘Fly the Flag’
7 Films | Siphiwe Myeza
(Direction Craft)

SPECIAL MENTION: Castle ‘More Than That’
0307 Films | Kim Geldenhuys
(Direction Craft)

Judges comments by Kabelo Moshapalo, Executive Creative Director, TBWA\ Johannesburg

BEST OF REEL: MTN Springboks ‘The Os du Randt Story’ by Ross Garrett from Darling Films
It’s tough having to talk up a project that you have close ties to, but this piece is truly epic. A larger than life story brought to life in the most fitting and meaningful way. A raw and gritty emotional journey of a legend being reborn told through captivating visual metaphors and moving sound design. An old story retold in a way that appeals to a new, younger audience. 

SPECIAL MENTION: Ford Fiesta ‘The Independent State of Nandi | Short Film’ by Zwelethu Radebe from Egg Films
This is definitely a great piece of storytelling, and that goes without saying, as this is a soapie – an online soapie. The drama, the suspense and the plot twists will have you glued to your screen at every turn letting you forget that it’s actually a piece of branded content.

SPECIAL MENTION: SPUR ‘Fly the Flag’ by Siphiwe Myeza from 7 Films
This is an emotionally charged and truly South African story that tugs at your heartstrings as you follow a coming together moment of a young boy who carries the weight of representing his family, community and South Africa at large. A familiar construct and execution but very beautifully put together with rich cultural nuances. 

SPECIAL MENTION: Castle ‘More Than That’ by Kim Geldenhuys from 0307 Films
This is not the Castle lager of old.  It’s a very bold take on being relevant using a refreshing piece that changes the brand narrative. It is important for brands to have a purpose and through this social commentary execution the brand really stands for something. The infectious track keeps pace of the story while the stellar casting is representative of the subject matter. 

About Our Judge

iDidTht Craft Awards Guest Judge: Kabelo Moshapalo, Executive Creative Director, TBWA\ Johannesburg
Kabelo’s role in the development of creative digital solutions has been widely recognised throughout South Africa. In 2015, Kabelo was featured in Destiny Man magazine’s Power of 40 List, which celebrates extraordinary men from all over South Africa under the age of 40. He was one of the 2003 judges of the Loeries Awards in the new emerging discipline category – an honour repeated in 2004, and from 2007 to 2014. In 2015, he sat on two different panels of the Loeries Awards, namely Non-English Radio and Communication Design. He’s also adjudicated the Apex Awards, where judges are tasked with appraising both creativity and effectiveness, measuring actual marketing campaign results. In continuing to celebrate excellence in all things digital, Kabelo was appointed as a jury member on the CLIO awards 2016 Digital, Mobile, Social & Digital Technique judging panel.  In 2017 Kabelo made a return to the Digital & Interactive Communication and Digital Craft Loeries Awards panel. He’s also adjudicated the Lisbon International Advertising Festival, appraising branded content works across categories; TV, Digital, Games, Promo, Activation and Creative Effectiveness. *Added by iDidTht…And now he can add the very best career highlight of judging this months iDidTht Craft Awards #Legend

All Film Reel Entries

7 Films | Lourens Van Rensburg
Men’s Health ‘The Arrival’
(Direction Craft)

Arcade Content | Zandi Tisani
Ford Figo ‘Ka Mzolo’
(Direction Craft)

Bomb Commercials | Teboho
Old Mutual ‘A Great Day in Africa’
(Direction Craft)

Carbon Films | Rob Smith
MTN ‘Floyd’
(Direction Craft)

Darling Films | Chloe Coetsee
Renault ‘Street Fashion’
(Direction Craft)

Darling Films | Galerekwe Maimane
(Direction Craft)

Egg Films | Lebogang Rasethaba
Ford ‘The Whole Thing’
(Direction Craft)

Patriot Films | Anton Visser
MTN ‘Casanova’
(Direction Craft)

Patriot Films | Anton Visser
Hyundai ‘Dance’
(Direction Craft)

Patriot Films | Anton Visser
Hyundai ‘Office’
(Direction Craft)

Sketchbook Studios | Ari Kruger
CarZar ‘G-String’
(Direction Craft)

We Love Jam | Arnold Vermaak, Hylton Mowday & Jeremy de Tolly
Smirnoff ‘Desirability’
(Original Music Craft)

Find out how to enter the monthly craft awards

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